Stop wasting your marketing resources on methods that produce underwhelming results and focus on building a strategy centered on data to guarantee the outcomes you deserve. Achieve that feat and do more with robust account-based analytics software at your disposal. Choose yours from the list of the best performers in this software category in this article.
26+ Account-Based Analytics Software
1. HubSpot Marketing Hub
2. 6sense ABM/ABX Platform
3. Demandbase ABM Platform
4. Adobe Marketo Engage
6. Terminus ABM Platform
8. Triblio ABM Platform
13. Traction Complete
18. Madison Logic
20. Lane Four Highroad
22. MRP Prelytix
25. Full Circle Insights
What Is Account-Based Analytics Software?
Account-based analytics software refers to the modern solution designed for helping marketing and sales teams map the behavior of target accounts and track engagement. This digital technology provides a collection of software systems presented in an integrated platform giving convenience and better control over processes. Also, it gathers data analytics across multiple account based marketing platforms and measures metrics helping you track their progress in the customer journey.
This software allows you to generate reports and visualize the data regarding the results of your account-based advertising strategies to gain better insights into the performance of your marketing operations. In addition, it is an effective solution for organizing and sorting account profiles and gathering intelligence for developing high-value relationships.
With the workflow automation functionalities of this software, you no longer need to spend most of your time and expend your resources on menial and repetitive tasks. It provides you with a database that stores data and makes it readily available for access. Also, having this technology gives you updates on data in real-time, helping you and your team function more efficiently and collaborate effectively.
The results you can find in the software market, despite their overlapping functionalities, can help you differently. That said, ensure to invest your money in the software that meets your needs and aligns with your interest. Although, looking for the software of your choice can prove to be challenging for you. Effectively single out the one most suited for you from the long list of results by looking out for the essential elements. The following are features that you should consider during your decision-making process:
- Lead intelligence tools
- Lead capture functionalities
- Powerful reporting tools
- Data visualization features
- Web analytics
- Digital asset management capabilities
- Performance metrics
- Collaboration software functionalities
- Data management tools
Top 10 Account-Based Analytics Software
1. Adobe Marketo Engage
With this marketing platform, you can use capabilities for campaign tracking and lead qualification. Adobe has 22,516 employees in its team and has a generated revenue of 12.86 billion dollars.
2. HubSpot Marketing Hub
This marketing automation platform offers functionalities for improving contact management and conversion tracking. They have 883 million dollars in revenue and have employed 3,387 people.
3. Demandbase ABM Platform
With this demand side platform, you can simplify your target account identification and customer segmentation processes. They have 447 people working for them and have 90.5 million dollars in revenue.
4. 6sense ABM/ABX Platform
This account-based marketing software has digital tools for customer journey mapping and intent data management. They have a revenue of 63 million dollars and have 300 people on their team.
5. Terminus ABM Platform
Terminus ABM Platform is a digital solution with source tracking and attribution modeling capabilities. They have 200 employees working for them and have 42 million dollars in revenue.
Infer is a predictive lead scoring software with machine learning and data blending capabilities. They have 10 million dollars in generated revenue and have 200 employees.
Tools for lead segmentation and a contact database are accessible in this software. They have a generated revenue of 9.9 million dollars and have 88 employees.
Folloze is a campaign management software with behavior tracking and lead management functionalities. They have a generated revenue of 8.6 million dollars and have 62 employees in their team.
9. Triblio ABM Platform
With Triblio ABM Platform, you can use features for streamlining sales analytics and segmentation. They have 7.1 million dollars in revenue and have 49 people working for them.
Prospecting tools and lead database integration are features you can use in this lead generation solution. They have generated a revenue of 3 million dollars and have employed 45 people.
What is account-based marketing?
Account-based marketing refers to the approach used by organizations for their B2B marketing strategy. This practice entails utilizing advertising channels, digital marketing tools, and customizing the customer experience to engage and convert accounts into paying customers. Marketing to targeted high-value accounts requires the collaborative effort of the sales and marketing teams.
Why are account-based analytics essential?
Account-based analytics covers the activities for tracking how specific accounts engage with your marketing content and their behavior towards your digital assets. That said, measuring account analytics is part of the essentials for businesses wanting to take data-driven and efficient steps for capturing the interest and meeting the demands of their market.
What are tips for an effective account-based analytics strategy?
One of the tips you should incorporate in your account-based analytics strategy is to integrate with your CRM software to improve your marketing account intelligence for personalizing your marketing messages and customizing your advertising approach. Another tip is to measure the engagement and track visits of accounts with your pages, posts, and chats on your social networks.
Follow up on accounts with perfect timing and meet them using the appropriate channels to amplify the results of your account-based marketing efforts. Learn the whens, hows, wheres, and whos of the essential aspects of these taxing and complex activities by equipping nothing less than the best account-based analytics software and secure your place in the business industry.
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