Pursuing accounts that do not yield results is a waste of your time and money. Identifying target accounts and knowing which approach to take for your outreach programs is taxing and challenging for sales and marketing teams. Although with the development of account-based execution software brought by the continuous evolution of digital technology, you can untangle the complicated steps with just a few clicks. Look into this solution and get familiar with it as early as now.


10+ Best Account-Based Execution Software

1. HubSpot Marketing Hub

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Rating: 4.4/5

Price: $45/Month

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2. Sendoso

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Rating: 4.5/5

Price: $300/Month

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3. Reachdesk

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Rating: 4/5

Price: $99/Month

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4. Alyce

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Rating: 4.7/5

Price: Custom

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5. Demandbase ABM or ABX Cloud

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Rating: 4.3/5

Price: Custom

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6. Terminus ABM Platform

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Rating: 4.4/5

Price: $975/Month

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7. Metadata.io

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Rating: 4.6/5

Price: $3950/Month

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8. Triblio ABM Platform

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Rating: 4.2/5

Price: $12/Month

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9. Printfection

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Rating: 4.3/5

Price: $25/Month

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10. Postal.io

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Rating: 4.6/5

Price: $39/Monnth

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11. Uberflip

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Rating: 4.3/5

Price: Custom

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What Is Account-Based Execution Software?

Account-based execution software works to help end-users track data analytics and sort necessary information regarding accounts to determine which of them show potential and personalize the experience. It integrates relevant data in one network allowing you to oversee the progress of relationships and the status of transactions. Also, it has digital tools for managing and customizing marketing content and digital resources to make your account-based advertising campaigns more personalized. 

Benefits

Dealing with repetitive processes for menial tasks is part of the daily operations of account-based marketing teams. One of the benefits of this software technology is it eliminates the need for that. Incorporating workflow automation into your processes allows you to reduce your workload and save time. Also, with it, you can start developing a more data-driven culture when implementing your content delivery strategy. 

Features

Your software plays a significant role in the success of your processes for digitizing your account execution activities. That said, saying it can affect the health of your business is not an overstatement. The software market offers a wide range of software solutions with different functionalities and those that offer you the capability to configure your workflows and processes to align them with your needs. Undergoing the decision-making process can be time-consuming and overwhelming, but knowing what aspects to focus on can help you shave some of the confusion. The following are features you should look out for:

  • Marketing account intelligence tools
  • Account engagement functionalities
  • Marketing content management tools 
  • Collaboration software features
  • CRM software integration
  • Marketing resource management tools
  • Powerful reporting tools
  • Account-based marketing functionalities
  • Campaign management capabilities
  • Web personalization features
  • Third-party applications integration

Top 10 Account-Based Execution Software

1. HubSpot Marketing Hub

This marketing automation software has pipeline management and lead capture functionalities. They have 1 billion dollars in generated revenue and have 5,895 employees on their team.

2. Demandbase ABM or ABX Cloud

Functionalities for data virtualization and predictive analytics are accessible in this account based management software. They have 963 people working for them and have a revenue of 192.8 million dollars.

3. Sendoso

This account based marketing platform has campaign personalization and mailing services integration features. They have 632 people on their team and 112.4 million dollars in generated revenue.

4. Terminus ABM Platform

Terminus ABM Platform is a platform that provides end-users list management and attribution modeling capabilities. They have 42 million dollars in revenue and have 200 employees working for them.

5. Alyce

With this claims processing software, you can access form management and case management features. They have 170 employees and have 35 million dollars in generated revenue. 

6. Reachdesk

With this marketing automation solution, you can streamline processes for overseeing ROI tracking and web forms management. They have a revenue of 32.2 million dollars and have 214 employees.

7. Postal.io

Design management and data import tools are features you can use in this direct mail automation software. They have generated a revenue of 17.4 million dollars and have employed 120 people.

8. Metadata.io

Metadata.io is a lead generation solution with target account identification and lead segmentation features. They have 120 employees and have 16.8 million dollars in generated revenue.

9. Printfection

Functionalities for managing response alerts and event-triggered actions are accessible on this platform. They have a generated revenue of 9 million dollars and have 25 people on their team.

10. Triblio ABM Platform

Triblio ABM Platform is a content marketing software with engagement tracking and lead qualification functionalities. They have 3.9 million dollars in revenue and have employed 55 people.

FAQs

What are tips for an effective account-based execution program?

Leveraging historical data and marketing intelligence allows you to take a data-centered approach in establishing and pivoting your strategy. Another tip is to integrate with email marketing platforms for sharing information and exchanging files in real-time for better connection in the buying lifecycle, nurturing deeper and more emotional customer relationships.

Why is an account based marketing strategy essential?

An effective ABM strategy keeps your marketing and sales team on the same page, allowing them to focus resources on high-value accounts. Also, personalizing ABM campaigns increases engagement and amplifies marketing efforts ensuring that you can deliver results throughout the customer journey to influence their buying decision and encourage customer loyalty.

What is account-based analytics software?

Account-based analytics software is the tool that functions for streamlining lead capture processes and data collection across varying marketing platforms. It measures and monitors how target accounts are interacting with your digital resources and how often they are doing it. This modern technology allows you to visualize data regarding targeted accounts that present more opportunities for keeping up with trends and increasing revenue.

Implement your account-based marketing strategy and take far-reaching strides in traveling towards your objectives and goals with the appropriate modern solution at hand. Get your hands on high data quality and overcome the obstacles in the process with the best account-based execution software. Download yours today and equip your team with the necessary knowledge and the marketing tool to maximize marketing efforts and stand out in the industry.


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