Increasing the effectiveness of your marketing efforts entails delivering your marketing message containing compelling content at the perfect timing in the appropriate channels. Achieving this seems like a demanding task that involves a lengthy process, but with an extensive account based marketing software, you can complete them with a few clicks and swipes. 


12+ Account Based Marketing Software

1. Terminus

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Rating: 5/5

Price: Custom

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2. Hubspot marketing

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Rating: 5/5

Price: $45/month

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3. Leandata

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Rating: 5/5

Price: Custom

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4. Triblio

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Rating: 4.8/5

Price: Custom

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5. Zymplify

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Rating: 5/5

Price: $607.72/month

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6. 6sense

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Rating: 5/5

Price: Custom

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7. Demandbase

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Rating: 4.7/5

Price: Custom

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8. Rollworks

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Rating: 4.5/5

Price: $975/month

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9. Bound

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Rating: 4/5

Price: Custom

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10. Activedemand

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Rating: 4.8/5

Price: Custom

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11. Marketo Engage

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Rating: 5/5

Price: Custom

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12. Leadiro

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Rating: 4.2/5

Price: FREE

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13. Vainu

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Rating: 4.8/5

Price: $8040.69/year

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What Is Account Based Marketing Software?

Account based marketing software is a digital solution that helps the marketing team and the sales department customize and develop ABM programs. It allows users to identify account targets and follow up on prospects to expand the customer pool. This software has digital tools for delivering and executing account-level focus digital marketing tactics.

Also, with this software, you can access live chat platforms and generate personalized messages in varying marketing channels. In addition, getting this modern technology to aid you will provide you with marketing analytics tracking and analyzing tools giving you more insight into the performance of your program. 

Benefits

With this software, you can experience plenty of benefits allowing you to maximize marketing results. For one, its workflow automation capabilities will eliminate the need for undertaking repetitive tasks, shortening the sales cycle. Also, it allows you to save up on costs and time, which helps in ensuring that you can allocate your resources to effective strategies.

Features

When you visit the software market and look for digital solutions under the category of account based marketing software, you will discover plenty of possible options. Each of them is competitive enough and provides unique features that will help you in varying aspects of running an ABM campaign. That said, ensure to filter your choices effectively to single out the software that can help you the most with your needs. Some of the elements you should look into are whether or not they fit the size of your team and their list of supported digital devices. Also, the software of your choice should have the following features:

  • Sales pipeline tools
  • Account intelligence functionalities
  • Analytics platform
  • Artificial intelligence capabilities
  • Campaign management tools
  • Display advertising features
  • Accounting targeting capabilities
  • Account dashboard
  • Communication and collaboration platform
  • Third-party applications integration

Top 10 Account Based Marketing Software

1. HubSpot Marketing

This marketing automation solution has tools for contact management and multi-account management. They have 3,387 employees working for them and have 883 million dollars in generated revenue. 

2. Marketo Engage

Website visitor tracking and opportunity management tools are examples of features in this software. They have employed 1,300 people and have generated a revenue of 400 million dollars. 

3. Demandbase

Demandbase is an advertising agency solution that has intent data and content marketing capabilities. They have 447 employees and have a generated revenue of 90.5 million dollars. 

4. 6sense

6sense is a buyer intent software with customer journey mapping and predictive analytics tracking tools. They have 300 people working for them and have a revenue of 63 million dollars in revenue.

5. Terminus

This all-in-one marketing solution has lead nurturing and engagement tracking capabilities. They have 42 million dollars in generated revenue and have 200 people on their team.

6. LeanData

With this software, you can use functionalities for lead generation and campaign management. They have 200 employees and have a generated revenue of 41 million dollars.

7. RollWorks

Rollworks provides its users with pipeline management and lead capture functionalities. They have 18.1 million dollars in generated revenue and have 125 employees working for them.

8. Zimplify

When you use this platform, you can access search marketing and social marketing features. They have a generated revenue of 10 million dollars and have 18 employees in their team.

9. Triblio

With this account based marketing system, you can simplify the processes of target account identification and campaign personalization. They have employed 49 people and have 7.1 million dollars in revenue.

10. ActiveDEMAND

You can streamline cross channel attribution and list management with this digital solution. They have a generated revenue of 3.8 million dollars and have 15 people on their team.

FAQs

What does account based marketing involve?

Account-based marketing refers to the approach that focuses on identifying which high-value accounts to target your marketing resources to optimize marketing results. It involves both sales and marketing teams and requires them to collaborate to engage accounts and target leads. Also, it includes managing the list and erasing less-value companies in the early phases of the program.

What are tips for improving your account based marketing strategy?

One of the tips to help you avoid any complications and issues during the program is to align internal stakeholders and functional groups and help them understand their roles. Also, you should use appropriate technology and continue to leverage data analytics to ensure a significant impact in every phase of the sales cycle.

What are the responsibilities of an account based marketer?

Account based marketers are individuals responsible for developing plans and strategies to secure more high-value accounts and accelerate the sales cycle. In addition, their duties involve undertaking customer relationship management and maintaining consistent communication to retain valued customers. Managing resources, curating analytics reports, and leveraging marketing platforms to the organization’s advantage is also part of the job.

Your marketing strategies are crucial elements in expanding your business. That said, ensure to impress your prospects and perform consistently throughout the process of your ABM programs by getting your hands on appropriate modern solutions. Make the results you desire within your reach and take calculated steps towards reaching your strategic goals with the best account based marketing software at your disposal. 


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