Know which channels to use and what areas to allocate your resources to achieve the outcomes you expect from your advertising operations with the right digital solution in your toolkit. Choose yours from the list of leading ad intelligence software in this article today and start delivering targeted digital ads that will guarantee results.


18+ Ad Intelligence Software

1. Similarweb

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Rating: 5/5

Price: FREE

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2. Pathmatics

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Rating: 4.8/5

Price: Custom

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3. MediaRadar

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Rating: 4.8/5

Price: Custom

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4. Nielsen Ad Intel

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Rating: 3.9/5

Price: Custom

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5. AdIntel by Soomla

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Rating: 4.6/5

Price: FREE

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6. Kantar Advertising Insights

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Rating: 4.5/5

Price: Custom

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7. Adbeat

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Rating: 4.5/5

Price: $249/month

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8. Mobile Action

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Rating: 4.8/5

Price: $49/month

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9. SocialPeta

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Rating: 3.7/5

Price: FREE

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10. Apptopia

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Rating: 4.4/5

Price: $2,000/month

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11. AdClarity

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Rating: 5/5

Price: Custom

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12. Numerator Insights

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Rating: 4.8/5

Price: Custom

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13. Sensor Tower

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Rating: 4.3/5

Price: Custom

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14. WhatRunsWhere

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Rating: 5/5

Price: $299/month

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15. Admetricks

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Rating: 4.8/5

Price: Custom

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16. App Annie Ascend

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Rating: 4.4/5

Price: FREE

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17. Adjinn

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Rating: 4.5/5

Price: Custom

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18. BrandTotal

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Rating: 4.8/5

Price: Custom

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19. Apptica Ad Intelligence

Details

Rating: 4.5/5

Price: Custom

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What Is Ad Intelligence Software?

Ad intelligence software is a modern solution for streamlining the activities involved in monitoring impressions and measuring engagements with advertising content across varying marketing platforms. This software centralizes digital tools necessary for gathering data intelligence for digital ads and converting information into structured visual reports in an integrated platform.

Also, it has functionalities for measuring data analytics to gain more insights determining the success of the performance of varying advertising programs. This advertising intelligence solution also helps you track ad spend and monitor the campaigns of competitors that will help you pivot your strategies to help you achieve optimal results. 

Benefits

This technology allows organizations to design their workflows to manage repetitive and menial tasks automatically with its workflow automation capabilities. Also, it is a rich data source helping businesses build and pivot their strategies to respond to improve their digital advertising programs and personalize the advertising experience of the audience. 

Features

The software market has multiple pages listing results for modern solutions that can aid your organization with your ad intelligence activities. That said, ensure to know which aspects to focus your attention on to single out which software proves to be most helpful to enhance the results of your advertising strategies. The pricing plans they offer, their service offerings, and their compatibility with the size of your team belong to the list of factors you should consider. Also, the following are features your ideal ad intelligence software should have:

  • Keyword tracking tools
  • Data visualization functionalities
  • Competitive analysis features
  • Goal management capabilities
  • Impression dashboard
  • Benchmarking tools
  • Site search functionalities
  • Engagement tracking tools
  • Third-party applications integration

Top 10 Ad Intelligence Software

1. Kantar Advertising Insights

With Kantar, you can improve your processes for creating reports and access artificial intelligence capabilities. They have a revenue of 6 billion dollars and have 25,000 employees in their team.

2. Numerator Insights

Cross channel attribution and audience targeting capabilities are features you can use in this display advertising software. They have generated a revenue of 172.6 million dollars and have employed 1,692 people. 

3. Similarweb

This marketing platform has digital tools for page view tracking and channel attribution. They have 93.5 million dollars in generated revenue and have 1,000 people in their team.

4. Pathmatics

This marketing analytics solution has customer journey mapping and campaign tracking functionalities. They have 61 employees working for them and have 15.3 million dollars in revenue.

5. MediaRadar

With this platform for advertising agencies, you can streamline lead management and performance management. They have 138 employees and have 14.1 million dollars in generated revenue.

6. Apptopia

Apptopia is a software platform that provides users with sentiment analysis and real time comparison tools. They have 9.1 million dollars in revenue and have 66 people working for them.

7. AdClarity

Functionalities for predictive analytics and campaign management are accessible in this brand management solution. They have 39 employees in their team and have 7 million dollars in revenue.

8. Mobile Action

Mobile Action is an ad intelligence software with functionalities for simplifying competitor monitoring and reviews management. They have 32 employees and have 6 million dollars in generated revenue.

9. AdIntel by Soomla

With this mobile ad intelligence solution, you can use trend analysis and filtering data capabilities. Soomla has 6 million dollars in revenue and has 32 people working for them.

10. Adbeat

Adbeat is a competitive intelligence software with data import and real-time analytics features. They have employed six people and have a revenue of 1.5 million dollars.

FAQs

What is ad intelligence?

Ad intelligence refers to the related information regarding how well your competitors are performing in the advertising landscape and the performance of your digital advertising programs compared to them. It measures competitive analytics in varying advertising channels and helps businesses delve deeper into the lead conversion and customer journey processes.

Why is it essential for advertising teams to run a competitive analysis?

Analyzing the strengths and weaknesses of your competitors is a crucial step in generating a fool-proof strategy to achieve better results and stand out in the advertising field. Also, the competitive intelligence you can gather will help you avoid unproductive strategies and focus on effective ad campaigns, making your advertising activities more efficient and productive.

What are essential tips for leveraging ad intelligence?

This technology is a powerful tool helping sales and marketing teams figure out the most optimal way to improve brand reputation and increase brand awareness. Also, one tip you should incorporate in your current processes is to integrate with famous social networks and other digital marketing platforms to determine best practices to follow and know the best ad creatives to analyze.

Undergoing the trial and error process is part of the creative journey towards success in the advertising industry. Although, with modern solutions nowadays, you can be more efficient and learn from the results of the advertising operations of your competitors and take it from there. Have this necessary data in your reach and access them with just a few clicks away with the best ad intelligence software.


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