As we all know, the professional industry uses digital marketing as this approach is the most effective strategy to spread brand awareness to wider audiences. Of course, even though it is a sensible and convenient strategy, it still requires examination and review. If you operate online, you will need advertising analytics software.
10+ Best Advertising Analytics Software
1. Moat Analytics
2. Google Analytics
3. Impact Radius
6. Piwik PRO
7. Adobe Advertising Cloud
9. Accenture Analytics
10. Marin Analytics
What is Advertising Analytics Software?
Advertising analytics software is a technological tool with multiple advanced features and functionalities, allowing end-user to do several tasks within a single platform. It presents a comprehensive dashboard showing the behavior of your marketing performance and financial drive. With this tool included in your operations, you can boost productivity speed, reduce costs, and acquire accurate data analytics to enhance decision-making processes and operational efficiency.
Undeniably, advertising analytics software delivers multiple benefits and advantages to your marketing operations. Its provided tools enable improved visibility, trend analysis, insights while optimizing marketing processes. As we all know, manual methods are not enough to deal with modern operations due to their limits. On the other hand, advertising analytics software ensures convenient procedures and precise data analysis.
Features and functionalities are crucial aspects you need to analyze to choose the best software for your company. Every platform provides multiple software that offers similar and different features and functionalities that can be helpful or not to your management. Furthermore, the software is expensive. Therefore, it is sensible to research the software’s capabilities to evaluate its performance and quality. To acquire details, you can read user reviews containing the software’s pros and cons or try free trials and versions to test them firsthand. Below are features you might need:
- Gantt/Timeline View
- Utilization Reporting
- Data Integration
- Cyber and Data Security
- Mind Maps
- Business Dashboard
Top 10 Advertising Analytics Software
1. Google Analytics
Google Analytics includes ad hoc reporting, data visualization, funnel analysis, KPI monitoring, and more valuable features. Google has annual revenue of $257 billion and 156,500 employees.
2. Moat Analytics
Moat Analytics from Oracle includes audience targeting, campaign management, cross-channel attribution, personalization, and more advanced features. Oracle has annual revenue of $46.5 billion and 224,312 employees.
3. Adobe Advertising Cloud
Adobe Advertising Cloud includes 3D digital asset management, content sharing, design management, media library, and more advanced features. Adobe has annual revenue of $6.3 billion and 30,253 employees.
4. Impact Radius
Impact Radius includes commission management, banner management, fraud detection, affiliate tracking, and more innovative features. Impact has annual revenue of $255 million and 750 employees.
5. Accenture Analytics
Accenture Analytics includes claims tracking, policy processing, underwriting management, policy issuance, policy generation, and more innovative features. Accenture has annual revenue of $53.7 billion and 442,617 employees.
comScore includes customer journey mapping, performance metrics, predictive analytics, social media monitoring, and more advanced features. comScore has annual revenue of $247.4 million and 1193 employees.
Quid from NetBase includes brand tracking, competitive analysis, response management, lead attribution, and more contributive features. NetBase has annual revenue of $41.5 million and 260 employees.
8. Piwik PRO
Piwik PRO includes attribution modeling, behavioral analytics, user interaction tracking, customer journey mapping, and more logical features. Piwik PRO has annual revenue of $13.5 million and 93 employees.
Funnel.io includes data analysis tools, data storage management, data mapping, threat protection, and more helpful features. Funnel has annual revenue of $9 million and 200 employees.
Metamarkets provides advanced interactive analytics for all sorts of programmatic marketing. It combines real-time big data analytics with programmatic advertising. Metamarkets has $12 million yearly sales and 27 workers.
What is digital marketing?
Digital marketing is an effective approach most companies use to reach a wide range of audiences. People nowadays operate online, giving entrepreneurs the idea and opportunity to use the internet to advertise their products and services or overall spread brand awareness. Digital marketing enables firms to target the right audience while reducing costs.
Why do businesses advertise?
Businesses advertise to introduce their products and services to the market. Advertisements are a critical and essential activity companies need to exercise to sell their goods. Without advertisement, your goods and services will only be known to your local area. That is why nowadays, several advertising strategies are available to reach wider audiences.
What is analytics?
The professional industry uses technological tools for its daily operations, such as software. Software plays a critical role in the business industry. It provides accurate data analytics, analysis, and statistics, allowing end-users to study and evaluate to generate more improved decisions and operational efficiency. Analytics are usually presented as numbers that show strong and weak areas in daily performance.
Manually calculating and monitoring advertising performance can take time and effort. What is more, it gives doubtful results, which can hinder daily processes. You can automate operations and receive reliable data readings by using advertising analytics software. It also has bonus features aiding you to avoid overlooks and work errors, resulting in fluid and quality management.
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