Advocacy groups, like you, were built for a meaningful cause; to inspire change; to become pioneers of development; to help others. This will not be made possible without concrete steps to achieve little milestones in making your cause happen. Managing non-profit organizations can be complicated. There are a lot of aspects to look into. If you’re wondering how to cover all those with ease, advocacy software is the solution!
16+ Advocacy Software
1. Salsa Labs
5. Soapbox Engage
6. Grassroots Unwired
8. Double the Donation
9. Blue State Digital
10. Action Network
What Is Advocacy Software
Advocacy software helps non-profit organizations manage and create awareness about their cause or mission using social media, email, and online campaigns. In conjunction with raising awareness about their mission, nonprofits can also use the software to encourage supporters and other community members to take action.
Furthermore, using advocacy software, non-profit organizations can automate outreach efforts on social media and emails, manage fundraising campaigns, set action alerts or notifications, create advocacy events, build referral programs, and manage other important processes.
Community members play an important role in your advocacy; they put in the footwork to make a positive change happen. It can be sometimes difficult to get your community members engaged. So, here’s what advocacy software can do for you:
– rally around a specific cause
– educating and building knowledge about the issue that your cause is trying to address
– lets you bring more supporters to provide you with different perspectives within the community
Before buying the right advocacy software, it’s important to understand all the features. According to your organization’s needs, choose a vendor that can effectively meet such needs. To help you out, here are some important features you must look for:
– automated outreach
– petition management
– social advocacy tools
– campaign activity analytics
– campaign management
– build and broadcast action alerts and notifications
– manage advocacy events
Top 10 Advocacy Software
SmartHead lets you create your company’s sustainability profile to the next level.
Bloomerang allows organizations to focus on donor management and loyalty as it offers a sleek, user-friendly solution for small and growing nonprofits. This software allows users to view donor records, track the best time to contact each donor, and measure donor engagement.
Bloomerang has a company size of 100 employees and makes $16M in revenue.
Influitive is an engagement and advocacy suite for managing a group of “on-demand” advocates. Features include engagement of advocates with targets and interactive challenges, exclusivity, recognition and rewards, and more.
Influitive has 150 employees and makes $33M in revenue.
4. Salsa Engage
Salsa Engage is a cloud-based fundraising system that helps with donor management, digital marketing, online fundraising, online advocacy, and peer-to-peer fundraising. Salsa Labs has a company size of 300 employees and a revenue of $37M.
DSMN8 helps organizations build a pool of influencers, content creators, social sellers, and publishers from their best assets — their employees. DSMN8 has 25 employees and makes $5M in revenue.
EveryAction simplifies workflow and helps maximize impact by combining fundraising and digital and organizing tools in a single platform. This eliminates data silos and easily automates omnichannel campaigns. EveryAction has 300 employees and has $63M in revenue.
SmartAdvocate is a legal management suite that offers flexible deployment options and a modular suite of applications. SmartAdvocate has a company size of 23 employees and makes $4M in revenue.
Charityproud is a cloud-based nonprofit management solution designed for small to medium-sized non-profit organizations with features including constituent management, donation and pledge tracking, event management, and more.
SocialChorus is a workforce communication software for entrepreneurs to conduct major communication activities (e.g., planning, creating, publishing, etc.) in a single platform. SocialChorus has a company size of 150 employees and makes $31M in revenue.
This cloud-based website, database, and fundraising solution is designed for nonprofits to connect with their communities and scale their organizations. NationBuilder has a company size of 135 employees and makes $15M in revenue.
Any Tips for Building a Successful Advocacy Campaign?
– Know how your audience communicates to identify the right communication channel to use.
– Figure out your messaging strategy.
– Sour your audience to act; you may know this as a “call to action”.
– Test your messages.
What Are Advocacy Campaigns?
In its most basic sense, advocacy campaigns are a set of actions geared towards creating support for a policy or proposal.
What Are Some Advocacy Techniques?
There are two main methods of advocacy: lobbying or direct communication and campaigning. Lobbying is the process of influencing through direct, private communications with decision-makers. Campaigning, on the other hand, is more public; it involves speaking publicly to educate about an issue to generate a response from a wider public.
It’s important that you reach a large number of community members to extensively educate about issues and raise awareness about your cause or mission in hopes to address such issues. One way to achieve that is to reach your audience (potential sponsors, volunteers, etc.) in a variety of media, conduct fundraising activities, and coordinate with the authorities and community resources. With advocacy software in place, you can make all that possible.
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