There are currently over 1.85 million apps on Apple App Store and 2.87 million on Google Play Store, yet an average person only uses 9 apps daily and up to 30 apps per month according to BuildFire. Launching an app in crowded competitive marketplaces software with different demographics of users can be quite a daunting task. Even the most popular apps had to compete for users’ attention and make sure that they don’t uninstall their apps by implementing new features to keep them subscribed. One of the effective ways to making your apps visible in the crowded marketplace is through app store optimization, a common business practice that increases traffic of their apps, among other lucrative benefits.
13+ App Store Optimization Software
1. AppFollow
2. AppTweak
3. Adjust
4. ASOdesk
5. App Annie Intelligence
6. MightySignal
7. Appfigures
8. App Radar
9. Kumulos
10. TheTool
11. Mobile Action
12. AppCodes
13. Metrikal
14. RankMyApp
What is App Store Optimization?
App store optimization (ASO) is a process of increasing the visibility of an app or a game in the app stores in an attempt to increase app downloads, the number of daily users, traffic, and engagement from the users. Think of these app stores as search engines where websites compete for the attention of users searching for a particular result through search engine optimization (SEO software). In fact, search engines and app stores operate similarly that the concept of ASO is not a foreign concept for Google, which maintains its rank as the most popular search engine website.
Benefits
In the increasingly competitive race to grab users’ attention, app store optimization is a must for businesses to ensure that their investment in the mobile digital space is essential to their business plans. The benefits of app store optimization include:
- Increasing brand awareness of your company through the apps
- Increasing traffic, engagement, and revenue
- Increasing users and downloads that would place your app into higher rankings in the app store
- Increases positive word of mouth, which furthers the app’s visibility
Features
The nature of app store optimization is that it requires extensive market research about your app’s data including demographics and user’s activities, as well as observing current trends among businesses to increase the app’s visibility in the app stores. The essential features of app store optimization are:
- Accessibility to your app’s data that contains users’ demographics and activities through market research
- Change the app’s name and description using catchy titles through keyword optimization
- Editing and managing your apps’ metadata including tags, keywords
- Access and analyze app reviews by users
- Attach images and videos about the app that could create interest from users
- Marketing your apps to different user demographics
Top 10 App Store Optimization Software
1. AppTweak
AppTweak provides clients such as PayPal and Amazon with solutions to increase the app’s visibility with a data-driven approach in a simple interface. Founded in 2014, it houses 49 employees and raised $22 million from investor Groupe Rossel.
2. MightySignal
MightySignal provides its clients such as Adobe with detailed data about their apps and extensive tools to help increase their app’s visibility. It was founded in 2014 and has counted 12 million apps to date.
3. AppFollow
AppFollow was praised by its clients for being a flexible platform that delivers efficient results. The company was founded in 2014 and has a total fund of $7.3 million.
4. App Radar
App Radar provides clients with solutions on how to increase organic downloads and helpful insights based on the data of their apps. It was founded in 2015 and has around 11 to 50 employees stationed.
5. App Annie Intelligence
App Annie Intelligence considers itself as the “standard” in garnering positive customer communication for their clients such as Google and Samsung. It was founded in 2010 and has employed 500 people in the company.
6. TheTool
Founded in 2013, TheTool provides its clients with helpful features in increasing app visibility such as an ASO score meter, localization tools, and studying their competition’s data.
7. AppCodes
AppCodes has the benefit of integrating Apple’s search popularity data as it offers clients unique tools such as competitor tracking and press mentions.
8. RankMyApp
Founded in 2015, RankMyApp offers clients lucrative data-driven features such as providing strategy suggestions by the ASO service’s exclusive specialists, geographic demographic data, and many more.
9. Kumulos
Founded in 2009, Kumulos wants to make ASO easier for its clients with various tools such as push notifications and deep linking to keep their users engaged in their apps.
10. Appfigures
With 18 employees in the company, Appfigures is trusted by clients such as Microsoft and Snapchat with tools that ensure efficient optimization that increases organic downloads.
FAQ
Can I rely on word of mouth to increase app downloads and engagement?
You can rely on positive word of mouth to increase your app’s popularity. However, you shouldn’t solely rely on it. The reason why there is positive word of mouth in the first place is that more people were aware of the app’s existence and how it’s beneficial to them all thanks to app store optimization. Positive word of mouth will further popularize your app but you can’t rely on it alone without app store optimization.
Is ASO really necessary when I can just extensively promote my app?
Promotion on your end can only go so far. Data from App Radar shows that 53% of Android users and 47% of Apple users find their apps in the app store. ASOs give you relevant data information that you can use to popularize your app’s presence in the app store and improve its chances in the higher rankings in the app.
Are App Store Optimization (ASO) and Search Engine Optimization (SEO) similar?
Yes. ASO helps increases the app’s popularity into higher rankings of the app store the same way that SEO does with securing websites in the first pages in the search engine. They also both aim to get organic results through data-driven strategies. The differences are its functionalities as the ASO is built on metadata factors while SEO is built on-page factors.
Managing apps is not cheap to maintain. To make the expensive costs of developing apps worthy investment, businesses should implement ASO in their marketing strategies in order to popularize their apps and increase user engagement and traffic. ASO services can help their clients bring efficient results for their businesses.
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