Most search engine optimization companies have their own ways to attract web users to their client’s site. Together with their offered services of onsite optimization, they also have other methods such as link building. They work up a site’s traffic by putting as many links in different pages so it directs the client’s page.


There are times where links appear naturally through hyperlinks and sometimes they are also displayed in their link format. It varies depending on where it is placed and how it is used. Furthermore, make sure that you are gaining well with the help of a Backlinks Checker to ensure the value and relevance of the link on your project.

Rank Signals

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Link Diagnosis

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Advanced Link Manager

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Backlink Analysis

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Where Are Backlinks Placed?

Links are not just placed anywhere on a site. Its position actually affects the amount of traffic drawn to a site. Before you master how to insert the links that direct to a marketed website, first you must acquaint yourself with where to put them. Here is a short list to guide you.

Article and Related Content
These works are specially made to fit the context of the site. They can be insights, tips, and lists that have specific keywords repeatedly mentioned all over the content. Though, these keywords are incorporated subtly on a sentence making it look more natural for web crawlers when using a Link Checker Tool.

Blog Posts
This is similar to the article and related content. Bloggers create a post of their own as a form of marketing of a certain site. It could be a positive review, a guide, or a simple informative article. However, the posts are limited to the niche of the client site. Also, some comments in blog posts have hyperlinked keywords too.

News
Linking words in news not only redirect readers to a related published work, but it also leads them to discover new topics. The links circle around the whole database to increase all the reads of the pages.

Link Sphinx

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Ahrefs

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Rating: 4.8/5

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Bing Webmaster Tools Link Explorer

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Rating: 4.6/5

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Majestic – Most Popular Software

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Rating: 4.7/5

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Where Not to Put Backlinks

Opposite to the above list, there are places in a site as well that are not as effective as articles, posts, and report. They gain lesser attention which might often be just a waste of investment. Take a look at the top two low ranking backlinks.

Footers and Headers
Although headers are on top of every page, links that are placed there are usually ignored by web browsers. The same goes for footers which are at the bottom. Most of them lead to a third-party website. The upside of this, though, is that these links cost cheaper than articles.

Banners
Like footers and headers, link in banners directs you to another website. You might notice them at the side, middle, top, or bottom of the page. Most advertisements for services is in this format. However, due to threats of malware in pop-up ads, most users tend to avoid clicking banners in general.

You can consult with experts to help you with the link building management of your site. On the other hand, you can also get a Website Promotion Software to use as tool if you want to market your site on your own.


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