Since your clients can access and visit your digital asset with just a few clicks, it would be difficult to keep track of each of your visitors, let alone keep your eyes open 24/7 to monitor what they are doing. That said, ensure to equip the technology that streamlines these taxing processes by getting your behavioral analytics software today.
10+ Best Behavioral Analytics Software
1. Syntasa
2. Numenta
3. Anodot
4. Splunk Enterprise
5. Loom Systems
6. Interana
7. Amplitude
8. CoolaData
9. Veriato
10. Varonis
11. Mattersight
What Is Behavioral Analytics Software?
Behavioral analytics software is a digital solution for tracking the actions the visitors of your website or digital resources take. This software tracks buttons clicked, movements, places visited, duration of visit, and other engagements made by prospects or customers.
It processes data analytics from varying platforms and unifies them under one roof, making it easier to gain insights from them. Also, this software has capabilities for generating visual representations of data by utilizing infographics/charts.
Benefits
This software lessens the need for manual intervention for data collection and analysis processes which means that you can reduce workload and necessary human labor, optimizing costs and accelerating the process. Also, using its workflow automation capabilities to maximize results from your digital tasks ensures the consistency and accuracy of the data gathered.
Features
Finding multiple software solutions belonging to this category may overwhelm you during your decision-making process. What makes it more confusing is that they have functionalities that overlap, yet they can help you in various ways in achieving your objectives and goals. That said, ensure to study your options in the software market by finding out more about their pricing plans, service offerings, and the list of the digital devices they support. The following are some of the features that should be on your checklist on the elements of an effective behavioral analytics software:
- Visitor behavior intelligence functionalities
- Powerful reporting tools
- Data visualization features
- Analytics dashboard
- Engagement tracking capabilities
- Predictive analytics
- Screen session recording tools
- CRM software integration
Top 10 Behavioral Analytics Software
1. Splunk Enterprise
With this business intelligence software, you can streamline the processes for overseeing activity monitoring and endpoint management. They have 6,500 employees and have a revenue of 2 billion dollars.
2. Varonis
Identity management and access control tools are features you can use in this digital solution. They have generated a revenue of 358 million dollars and have employed 2,065 people.
3. Amplitude
Amplitude is a digital solution with capabilities for A/B testing and usage tracking. They have 147 million dollars in generated revenue and have 612 employees.
4. Anodot
With this big data software, you can use data connectors and data discovery tools. They have a generated revenue of 22.8 million dollars and have 146 people working for them.
5. Veriato
Functionalities for employee monitoring and screen activity recording are accessible in this platform. They have 21 million dollars in revenue and have 112 people on their team.
6. Interana
Interana is a data analysis software with product intelligence and continuous intelligence functionalities. They have 43 employees in their team and have 4.6 million dollars in generated revenue.
7. Syntasa
This personalization software has contextual targeting and scheduling capabilities. They have 4.2 million dollars in generated revenue and have 36 people on their team.
8. Numenta
This machine learning technology has functionalities for anomaly detection and a scoring mechanism. They have 21 employees working for them and have 4 million dollars in generated revenue.
9. CoolaData
CoolaData is a decision support software with funnel analysis and data blending tools. They have employed 18 people and have a revenue of 2.6 million dollars.
10. Loom Systems
With Loom Systems, you can streamline the complexities involved in compliance management and log collection. They have a revenue of 72.5 thousand dollars and have five employees working for them.
FAQs
Why is it essential to analyze behavioral data?
Most businesses and startups move to introduce something new to the market and keep giving your customer base a reason that makes their loyalty waver. That said, using behavioral data analytics for taking a data-driven approach to keep your existing clients and prospects satisfied and engaged and keep them looking forward to the products and services you can provide them is an effective way to maintain competitiveness.
What is lead management software?
Lead management software is the modern technology that digitizes processes for generating, qualifying, scoring, and nurturing leads. With this, you can use a tracking tool to monitor the progress of leads throughout the sales lifecycle and detect issues in the process. Also, it has lead capture tools for encouraging targeted accounts and leads to provide necessary personal and contact information.
What is behavior analytics in security management?
Behavioral analytics in network security means using artificial intelligence capabilities to analyze and identify user behavior analytics algorithms in data in real time to detect inconsistencies and risks of user behavior. With this, you can receive alerts for potential threats and get the details you need to respond to these issues effectively, minimizing breaches and data loss.
In the business landscape where competition grows harsher, it is not an overstatement to say that data is king. That said, understand the behavior of your market and keep track of the changes to identify trends and map bottlenecks in your processes with just a few clicks and start developing your strategy as early as now. Download the best behavioral analytics software today and start growing from there.
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