With smartphones and tablets playing a huge part in our lives, marketers are presented with an opportunity to market themselves to a different audience through mobile marketing. With online mobile marketing software, marketers can execute their campaigns and reach out to their customers wherever they go. Here are some of the best mobile marketing software available right now.
19+ Best Online Mobile Marketing Software
5. Appy Pie
12. Call Loop
13. EZ Texting
14. Mobile Text Alerts
17. Pony Express HQ
19. Agility CMS
What Is Online Mobile Marketing Software?
Mobile marketing software is a marketing software where marketers plan and execute their marketing campaigns to users through smartphone and tablet devices. The extent of this kind of digital marketing through online and mobile advertising includes promoting products or services through advertising on social media apps, text push notification, email marketing, as well as customer loyalty program initiative where special promotional campaigns are executed for mobile users.
Mobile internet marketing is the product of the growing evolution of smartphones and tablets as they act as portable devices that share almost the same level and efficiency as a typical computer. Because of this, marketers can use mobile internet marketing software to promote and market their products and services to a new audience. Businesses can use the software to engage with their customers through innovative interactive ways. The software can also inform marketers better about their customers as it collects data from their customers through its customer data platform software from their smartphone and tablet devices, which can help them target specific audiences for a product or service that might be useful to them.
The software can also maintain and gain new loyal customers as its portability makes it easy for customers to redeem rewards through the business’s customer loyalty software app. The software can also help companies reach out to their customers more such as inquiries and customer feedback, which its integration with social networking apps make it easier for companies to communicate with their customers.
Online mobile marketing software allows marketers to reach out to their customers through their cellular smartphone devices and their apps, which they can use these apps to promote their products and services. These apps include social networks software apps, free apps that use advertising, mobile browser software, and even push notifications generated by apps. The software should be able to collect customer data based on their mobile activities done on the smartphone, such as posts they have liked, browser history, cookies, and many more. The software should also be able to give data analytics to marketers on how their mobile campaigns are being received, such as engagement, views, clicks, and many more. Some online mobile marketing software may include customer communications tools to allow businesses to communicate with their customers.
- Mobile advertising on several apps
- Collect customer data
- Data analytics
- Customer communication tools
Top 10 Online Policy Management Software
1. EZ Texting
EZ Texting provides SMS marketing software tools that help marketers execute their campaigns through text messaging. EZ Texting has 213 employees and earns annual revenue of $69.2 million.
Infobip provides customer management software that has the tools for marketers to communicate with their customers and automate workflows that allows them to execute a flawless, personalized mobile marketing campaign and establish a productive customer communication setup. Infobip has 2,459 employees and earns annual revenue of $356.6 million.
Attentive provides marketers tools to create a comprehensive and personalized mobile marketing software that brings innovative results for the company. Attentive has 748 employees and earns annual revenue of $127.3 million.
Drip’s marketing automation software helps marketers promote their ecommerce businesses through SMS marketing and third-party integration with various marketing and business software. Drip has 121 employees and earns annual revenue of $17.5 million.
WebEngage provides marketers the tools to create and execute personalized mobile marketing campaigns with various mobile marketing tools such as push notifications, email marketing, SMS marketing, and more. WebEngage has 95 employees and earns annual revenue of $13.8 million.
Avochato helps marketers gather customer leads through its business texting software. Avochato has 41 employees and earns annual revenue of $5.9 million.
7. Call Loop
Call Loop empowers marketers to execute their mobile marketing campaigns easily with just a few clicks. Call Loop has around 25 employees and earns a revenue of around $5 million.
8. Mobile Text Alerts
Mobile Text Alerts helps marketers with their SMS marketing software that helps them send mass text marketing campaigns. Mobile Text Alerts has 9 employees and earns annual revenue of $2.9 million.
Notificare provides marketers with their customer experience software that helps them know their customers better to execute marketing campaigns that are catered to them. Notificare has 9 employees and earns annual revenue of $1.3 million.
Heymarket allows marketers to reach out to their customers with their business instant messaging software where they can respond to customers from various channels in one, centralized software. Heymarket has 8 employees and earns annual revenue of $1.2 million.
How does online mobile marketing software use customer data?
The data collected by online mobile marketing software is used by marketers to help them have a better image of their customers so they can market specific products and services to them based on the interactions between the customer and its apps such as liking posts, bookmarking posts, and many more. Customers should be assured that the customer data won’t be sent and sold to other third-party platforms such as the government. That being said, customers have options to customize how much the online mobile marketing software can send information to marketers for extra privacy.
Does online mobile marketing software integrate or connect well with other software?
Online mobile marketing software connects with several kinds of apps, especially the free apps that implement advertisements in their app infrastructure. The most common software is social networking apps where information and interaction done within the app are transmitted as customer data for marketers through online mobile marketing software.
How much does online mobile marketing software cost?
Pricing for online mobile marketing software can range from free to $750 per month, with custom pricing available for some software. Pricing for online mobile marketing software can vary depending on the features available and the intended target business. Small businesses may benefit more from free or low-cost online mobile marketing software, while big businesses may benefit more from high-cost software.
Online mobile marketing empowers marketers to promote their brands, products, and services to an entirely new audience as they are always on the go with their smartphones and tablet devices. By using this software, they can also know their customers better and how to market their products to a specific audience.
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