Considering that you are here, you must have arrived at a brilliant idea of incorporating channel marketing to grow your sales, or you are already in the process of doing so. Whether you belong to the former or latter category, you are in the right place. Here you will learn more about the digital solution that will help you simplify managing your marketing channels. Browse through this article and secure your very own channel marketing management software.
15+ Channel Marketing Management Software
3. Zift PRM
7. Vistex channelConduit Suite
11. AiHello AutoPilot
12. Ad Badger
What Is Channel Marketing Management Software?
Channel marketing management software is a digital solution that aids marketing teams in managing various marketing channel outlets. It integrates the controls and essential information of multiple distribution channels into a centralized interface. The extensive capabilities of this system will allow you to customize and edit the content you want to communicate in various marketing channels. With this software, you can collect essential data analytics and measure metrics for better insights regarding customer behavior.
Also, it has marketing automation functionalities and other digital tools to streamline customer relationship management. In addition, you can access various messaging platforms to establish proper customer communication.
The traditional way of managing your marketing channels used to take up plenty of time and effort. Nowadays, with these available digital solutions, you can untangle the complex twist and turns of the processes involved in channel marketing management. On top of that, this technology also reduces the needed resources for these operations.
Choosing which software to use puts you in a challenging position. With all the available channel marketing management systems in the software market, picking only one can be overwhelming. One essential tip that can help you filter your choices is to run an analysis of your needs. The results of this process will help you determine which features to look for in an ideal channel marketing management software. Here is a list of some essential features that you should consider during your deliberation process:
- Campaign management tools
- Powerful reporting tools
- Analytics platform and dashboard
- Pipeline management functionalities
- Lead management and tracking properties
- Content management capabilities
- Customer communications management platform
- Partner management capabilities
- Third-party applications integration
Top 10 Channel Marketing Management Software
In this software, you can take advantage of asset categorization and contact management properties. They have 68 million dollars in revenue and have employed 200 people.
This software is a through-channel marketing solution with distribution management and email marketing tools. They employed 187 people and generated a revenue of 46.8 million dollars.
3. Zift Solutions
Pipeline management and campaign management capabilities are available in this software. They have 38 million dollars in generated revenue and employed 200 people in their team.
4. Impartner PRM
This PRM solution has lead management and affiliate marketing management functionalities. They have generated revenue of 27 million dollars and have 186 employees working for them.
PartnerStack provides its users with referral tracking and multi-channel marketing capabilities. They have 18 million dollars in generated revenue and have 100 employees in their team.
Multi-campaign and brand management properties are examples of features accessible in this software. They have 56 employees and have 8.6 million dollars in generated revenue.
When you use this digital solution, you can access channel analytics and incentive management tools. They have 59 people in their team and have 8.1 million dollars in revenue.
Bitclu offers conversion tracking and sales analytics functionalities to its users. They employed 25 people in their team and have estimated revenue of 5 million dollars.
When you utilize this CRM software, you can use sales forecasting and workflow automation controls. They have generated revenue of over 5 million dollars and have 25 employees.
With this digital solution, you can use campaign creator and asset manager functionalities. They have 25 people working for them and have 5 million dollars in revenue.
What are the responsibilities of a channel manager?
The tasks of channel managers can vary depending on the nature and size of the business and other defining factors. Although, the prime responsibilities of most channel managers include marketing products and services through partner channels and organizations. Marketing resource management, conflict management, and lead management are also a part of their job description.
What are channel management tips?
The first and most essential tip in ensuring successful channel management is gathering intelligence and conducting enough research. Doing so will help you develop a strategic partnership with the correct channels. Also, you should reassess and make adjustments accordingly to your channel marketing strategies. In addition, you should leverage available channel management solutions to improve productivity and efficiency.
What are various marketing channels?
You can classify marketing channels into various categories. The types of marketing channels are direct marketing channels and indirect marketing channels. The difference between the two categories is that the former does not involve any middle person to complete the transaction. On the other hand, the latter is the opposite. This type of channel distribution involves one or more intermediaries.
The success of businesses relies on making quick-witted decisions at the right time. Also, it involves utilizing the resources at your disposal to help you gain distance against your competitors. That said, acquire a powerful tool in your business box by downloading the best channel marketing management software. Take a step forward in your digital transformation today and keep up with the fast-paced business world.
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