Before companies can launch their products to the public, they must test their products to specific customers in a customer survey. These respondents are the ones who will give companies feedback if the product is good or not. Customer feedback is crucial for businesses. Whether these feedback’s are positive or negative, businesses need these insights to see how they can improve and market their products to better serve their customers. Since the COVID-19 pandemic has prevented companies from doing physical surveys, they must opt for the best option given the circumstances and that’s through consumer video feedback.
13+ Consumer Video Feedback Software
3. FocusVision InterVu
What is consumer video feedback?
Consumer video feedback is where respondent consumers are given the chance to give feedback to businesses about their products or services. The feedback may be a review or a complaint. A common tool for market research, businesses can evaluate the product in a video format since they can gauge how their consumers react to their products much more than a written review would allow.
Businesses can benefit a lot by incorporating video feedback as part of their customer communication and market research. They can gauge the feedback of their customers in a video and see how the product performs for them. It can also benefit from the fact that such a format allows flexibility for both the consumers and businesses. Other benefits include:
- Businesses can analyze the feelings of their respondents through their facial expressions and body language.
- Respondents can give much more detailed feedback through video
- Businesses can also use this to ask for proof from their respondents that their products are defective or ineffective.
- It’s a more cost-efficient and safer option to set up an online survey as opposed to surveys taking place in a physical location.
The set-up of consumer feedback video software is multi-media based since this specific consumer communication involves real-time video. This means that software is expected to have similar features of VOIP apps such as Skype where respondents can give their feedback in a video call with the business. Alternatively, respondents can upload a video review of their company which the company can watch. The essential features of consumer feedback video are:
- Ability to attach and view video files as well as storage space to store these videos
- Real-time video customer communication between respondents and company
- Ability to write down written comments if necessary
Top 10 Consumer Video Feedback Software
UserTesting aims their clients to be more customer-centric with their software. Founded in 2014, it has employed 603 people and has been trusted by clients such as Wal-Mart and Grammarly.
Founded in 2015, Plotto gives testers storytelling tools so they can tell their own stories for their business clients through self-testimonial videos.
Dscout allows for a more flexible, remote support market research for their clients with tools that are easy to use for both the business clients and consumers. Founded in 2011, the company was founded in 2011 has 109 employees and earned $30 million in revenue.
Respondent helps business clients gather the highest quality of respondents worldwide for their surveys. The company was founded in 2016 and has earned a revenue of $4.5 million.
Voxpopme wants their business clients to listen to what respondents have to say about their products through video feedback. Founded in 2013, the company has 50 employees and has earned almost $8 million per year in revenue.
LivingLens gives insightful tools for business clients that seek better decision-making. The company was founded in 2011 and has over 112 employees.
Founded by Typeform, VideoAsk facilitates strong relations between the respondents and their business clients with effective interactive face-to-face tools.
VideoPeel emphasizes authentic video feedback from respondents with simple tools available. Founded in 2015, the company has 19 employees and has earned annual revenue of $1.3 million.
Discuss.io’s research-based tools and approach allow smart conversations between the clients and the respondents. The company was founded in 2012 and has 58 employees.
Founded in 2016, Rayfeed uses a simple interface to allow respondents to respond to their clients’ online surveys in real-time.
Do respondents need to download a consumer video feedback software to participate in a survey?
It’s more ideal for the consumer video feedback software to be web applications over a program software as installing them can be quite a hassle. Respondents should be able to use the software in their preferred browser rather than installing them as they won’t most likely to use these apps often unless they participated in a lot of surveys using the same software.
Why is consumer video feedback much preferred over written consumer feedback?
Businesses can gauge their customers’ feedback towards their products much better through video than text. Customers are allowed to express their feedback not just by the content of their review but also through body language and emotion, which adds more data useful for market research. Additionally, businesses can also see the product sent to the testers if it’s working for them or not.
Do respondents get paid to participate in these consumer video surveys?
Yes. Consumer video feedback software gives their clients a diverse list of respondents who are interested in participating in these surveys based on their demographic. The pay for participating in these surveys varies depending on the studies that the companies are conducting.
Consumer video feedback is beneficial for both businesses and respondents. With its flexible tools and data-driven approach, businesses can hugely benefit from consumer video feedback. In turn, respondents can feel the sense of involvement in these surveys determining the quality of the products.
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