Conceptualizing a marketing campaign is a lot of work and money that many customers have no idea about. While they are effective, they are much more cost-effective ways that can persuade customers to buy products in the same way. With content curation software, marketers can adopt customer testimonials as part of their marketing. Here are some of the best content curation software available right now.
26+ Content Curation Software
13. Taggbox Widget
17. Anders Pink
20. Live Center
What Is Content Curation Software?
Content curation software is content management software where companies use user-generated content to integrate them into their marketing materials and campaigns. This user-generated content includes social media testimonials, reviews, videos, images, and more which are incorporated into marketing materials through the curation software.
Content curation software can help companies promote their products and brands through the power of customer advocacy. As the marketing is consumer-centric with the use of user-generated content, customers may be enticed to buy the product due to positive reviews from customers that were used in marketing advertisements. Curating user content through digital content creation software also lessens the time and cost needed to create a new marketing campaign, opting for a more word of mouth approach that increases the goodwill with their customers that is more effective to produce and distribute, rather than create a new commercial completely made from scratch. The social media content curation software also establishes the company and the brand to have an image of being consumer-friendly, further increasing the company’s profits from new customers interested in the brands and offered products.
The content curation software should be able to provide tools that allow marketers to curate content from various platforms such as social media and incorporate them into marketing materials for campaigns to promote a certain brand or product. For the software to find this content, it should have social media monitoring software-like tools to help marketers find the right social media testimonials that could vouch for the product or brand’s legitimacy as a reliable product to buy. The software should also allow marketers to share curated content to multiple channels, such as emails, social media, and mobile marketing, which provides avenues for specialized marketing campaigns on those platforms.
- User curation tools for marketing purposes
- Media monitoring tools
- Share user-curated content on several platforms possible
Top 10 Content Curation Software
Streams allow marketers to share and distribute great marketing content across multiple platforms possible. Streams have 37 employees and earn annual revenue of $4.4 million.
Welcome’s content curation software provides guidelines to help them create engaging content. Welcome has 126 employees and earns annual revenue of $31.5 million.
Paper.li allows users and marketers to build their digital presence perfectly that brings effective results. Paper.li has 51 employees and earns a revenue of around $9 million.
Feedly helps marketers to keep track of data insights in the business’ websites without the need to read as the software’s artificial intelligence software provided a summary of what happened. Feedly has 36 employees and earns annual revenue of $5.2 million.
Sniply’s URL shortener software provides a call-to-action feature that lets them shorten their URL and add a custom message from the business if possible. Sniply has around 25 employees and earns a revenue of around $5 million.
AdvisorStream’s digital marketing software allows marketers to use licenses content management software to help the entire companies to achieve their desired results. Feedly e their important digital assets. AdvisorStream has 33 employees and earns annual revenue of $4.8 million.
Cronycle lets marketers think ahead of their marketing campaigns as the software’s all-in-one market intelligence software helps users find useful marketing data. Cronycle has 21 employees and earns annual revenue of $4.2 million.
SocialWeaver helps companies and other public figures to grow their social media audience with their customer relationship management software-likes. SocialWeaver has 3 employees and earns annual revenue of $400,000.
Socialyz.It contributes to the evolution of digital marketing with their automated social media curation software that can bring them good results.
MavSocial provides a complete social media management software that allows marketers to execute marketing campaigns and release the guest verse with various platforms.
What other software does content curation software connect and integrate with?
Content curation software integrates well with media management software and marketing management software where curated content can be stored in this software. Other marketing software such as content data analytics software may help provide data metrics to marketers on how visitors engage with their content.
Should marketers ask permission from users to adopting their content into marketing materials and campaigns through content creation software before using them?
Yes. It’s an absolute must that marketers ask permission from the owners of the user-generated content if they can curate and cooperate their content for marketing purposes. Users who consent marketers into using content must be credited within the marketing material for legal compliance.
How much does content curation software cost?
Content curation software usually ranges from free to $80.99 per month, with custom pricing available for some software. Pricing for content curation software varies depending on the features available and the intended target audience. Marketers from small companies may benefit more from low-cost content curation software, while marketers from large companies may benefit more from high-cost software.
Content curation software allows companies to place their customers as their most important representatives. Through the software, customers are more convinced to buy their products thanks to content made by customers.
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