When opening a website, there is always a request for accepting cookies. Cookies are tools businesses use to recognize customers and record their surfing behaviors. To help you track cookies conveniently, experts developed cookie tracking software to help you execute your operations effectively and efficiently. Continue reading below for more.
12+ Cookie Tracking Software
1. Silktide
2. Secure Privacy
3. Usercentrics
4. TrustArc
5. CookieYes
6. Osano
7. Monsido
8. Securiti
9. Cookiebot by Usercentrics
10. Privado
11. Seers GDPR Compliance
12. CookiePro
13. Datev
What is Cookie Tracking Software?
Cookies play a critical role in the business industry. Cookies help companies to know what a specific customer wants. It also assists the customer to have a better browsing experience as cookies enable the system to recognize the customers leading the website showing what they want. That is why firms track cookies to improve marketing strategies and customer service. Since traditional methods are not enough to manage tracking cookies flawlessly, using cookie tracking software is the best choice. It is a technological tool that offers advanced features and functionalities to help you locate cookies and evaluate cookies consent management within a single platform.
Benefits
Manually tracking cookies can be time-consuming and a lot of work. A manual process also has limited reach, which is disadvantageous to productivity. With cookie tracking software, you can reduce irrelevant and costly processes. You can also obtain accurate data analytics leading to flawless procedures and operational efficiency. This software helps you save time, money, and effort while allowing you to focus on more critical areas.
Features
Features and functionalities are factors you should evaluate before purchasing a membership plan. Multiple technology companies developed cookie tracking software with distinct features and functionalities. Software is indeed contributive. However, some platforms may not exceed your expectations. that being the case, it is advisable to research software platforms. You can read reviews about the pros and cons of the software. Several companies also allow free versions and trials giving you a chance to test them firsthand. Below are features you should consider in your research:
- Access Controls/Permissions
- Behavioral Analytics
- Compliance Management
- Maintenance Scheduling
- Consent Management
- Policy Management
- Data Mapping
- Visual Analytics
Top 10 Cookie Tracking Software
1. TrustArc
TrustArc includes consent management, data mapping, incident management, sensitive data identification, and more logical features. TrustArc has annual revenue of $57.6 million and 397 employees.
2. Securiti
Securiti includes policy management, sensitive data identification, consent management, data mapping, and more helpful features. Securiti has annual revenue of $35.7 million and 246 employees.
3. Monsido
Monsido includes brand management, performance metrics, link management, SEO management, and more logical features. Monsido has annual revenue of $15.4 million and 106 employees.
4. Usercentrics
Usercentrics believes in striking a healthy balance between data privacy and data-driven business and provides solutions for businesses of all sizes. Usercentrics has annual revenue of $7.5 million and 52 employees.
5. Seers GDPR Compliance
Seers include subject request management, template pack, vendor assessment, data privacy experts, breach management, and many more innovative features. Seers company has annual revenue of $7.3 million and 27 employees.
6. CookiePro
CookiePro enables automatic cookiepedia categorization, cookie auto-blocking, configurable consent models, cross-domain consent, and more helpful features. CookiePro has annual revenue of more than five million dollars and more than 25 employees.
7. Osano
Osano includes data discovery, risk management, process management, incident management, and more advanced features. Osano has annual revenue of $4.9 million and 34 employees.
8. Silktide
Silktide or Insites includes availability testing, performance management, policy management, real-time monitoring, and more advanced features. Silktide has an annual revenue of $3.2 million and 22 employees.
9. Secure Privacy
Secure privacy includes audit management, compliance tracking, risk management, controls audit, and more valuable features. Secure Privacy has annual revenue of $0.9 million and six employees.
10. CookieYes
CookieYes enables automated scanning, automate script blocking, give granular control to users, keep a record of user consents, manage cookies and scripts, fully customize cookie banner, and more valuable features. CookieYes has annual revenue of more than a million dollars and more than ten employees.
FAQs
Why is tracking cookies beneficial?
Cookies are tools used by businesses to understand the surfing habits of potential and current customers. It enables companies to show you the things and topics within your interest. Cookies are critical for marketing as it allows businesses to offer the right things to the right people.
What is the purpose of software in tracking software?
Technology runs the world. Businesses use cookies to gain customer behavior data driving their digital marketing strategies to improve. Of course, advanced methods require advanced solutions. The software can do hundreds of tasks 24/7, reducing human labor and improving time management. Given that, it allows you to focus more on generating new business plans.
Why do websites offer cookies?
People usually browse websites such as online shops for online shopping. In other cases, they visit websites reading content about the topics they want. Most websites offer cookies to know your activities. Such practice allows businesses to show you what you might need and want. That way, they can provide a better customer experience.
Finding the right audiences for your products and services is not simple. Ways such as traditional methods cost so much money and time only to know the right audiences. That is why firms offer cookies. Since manually tracking cookies also consumes time, using cookie tracking software is the best route. With this tool, you can track and evaluate cookie consent quickly and conveniently. Save your money, time, and effort with cookie tracking software.
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