Most people use varying devices a day and visit multiple platforms while surfing the internet and getting sucked in the rabbit hole. That said, ensure to stand out with your advertising campaigns, whichever platform, and whichever device to optimize the results of your advertisements by equipping your team with the extensive capabilities of cross-channel advertising software. Read through this article and choose yours.
21+ Cross-Channel Advertising Software
7. RollWorks Account-Based Platform
8. ROI Hunter
9. Google Marketing Platform
11. Marin Software
14. SharpSpring Ads
15. Verizon Media DSP
17. The Trade Desk
20. Adobe Advertising Cloud
21. Pega Marketing
22. Quantcast Platform
What Is Cross-Channel Advertising Software?
Cross-channel advertising software is a modern solution designed to help organizations reach and expand their audience across multiple advertising channels. It centralizes the necessary channel management tools in a single platform, allowing you to manage and customize advertising campaigns. Also, this advertising software integrates essential information and measures data analytics from social media sites, inboxes, and other digital marketing platforms used by the advertisers for their campaigns.
With this software, you can exchange information and communicate with leads and customers in real time using multiple business instant messaging platforms. In addition, it has functionalities for simplifying marketing resource management and keeping track of your ad spending.
This technology has workflow automation functionality, giving users the capability of dealing with manual and repetitive tasks with heightened speed and accuracy. Also, using this software solution allows users to monitor advertisement performance and control tasks under one roof, which provides more convenience and increases employee productivity. In addition, it gives you better insight and helps you make informed and calculated decisions for your cross-channel advertising strategy.
To ensure that you can get the results you want from your advertising campaigns, you should have the digital solution most suited for you readily available at your disposal. Doing so entails more than studying their interface design and determining whether they are user-friendly enough. To single out which one can help you the most, you should also consider essential factors. One of the elements you should heavily analyze is your cross-channel advertising needs and the gaps in your current operations. Also, look into their pricing plans, supported digital devices, and study the services they include in their software packages. The following are features that you should look for:
- Campaign management tools
- Digital asset management functionalities
- Marketing analytics
- Content management and collaboration capabilities
- Social media marketing features
- Email marketing tools
- Customer chat platform
- Content scheduling tools
- Marketing automation capabilities
- Multi-channel marketing tools
- Contact management features
Top 10 Cross-Channel Advertising Software
1. Google Marketing Platform
Google Marketing Platform is a DSP software with tools for managing campaigns and display ads. Google has a generated revenue of 66 billion dollars and has 139,995 employees.
When you use this personalized retargeting solution, you can access ad campaign creation and intelligent algorithm features. They have a revenue of 1 billion dollars and have employed 2,500 people.
With this omnichannel advertising system, you can use capabilities for campaign lifecycle management and functionalities for financial management. They have 1,200 people working for them and have 400 million dollars in revenue.
With this advertising agency software, you can streamline AB testing and behavioral targeting. They have 238 million dollars in generated revenue and have 700 employees.
Bidalgo is a creative management software that provides users with automated publishing and multi-account management functionalities. They have 150 people in their team and have 36 million dollars in revenue.
This creative management solution has file sharing and advertisement management tools. They have 221 employees and have 34.1 million dollars in generated revenue.
7. Marin Software
Digital tools for multi-campaigns and event-triggered actions are accessible in this campaign management software. They have employed 229 people and have generated a revenue of 29.98 million dollars.
This customer engagement software has display advertising and cross channel attribution tools. They have a revenue of 29.4 million dollars and have 272 people on their team.
9. ROI Hunter
ROI Hunter is a marketing automation solution with dynamic content marketing and social marketing capabilities. They have 25 million dollars in generated revenue and have 120 employees in their team.
10. RollWorks Account-Based Platform
You can simplify the tasks of engagement tracking and lead management with this software. They have 125 employees in their team and have 18.1 million dollars in revenue.
What are the advantages of a cross-channel marketing strategy?
By employing the cross-channel advertising strategy, you can optimize the personalization of your advertising campaigns to meet the needs of your customers on the platforms they love using by incorporating the content and media elements that capture their interest. Also, this strategy makes the customer journey seamless, which increases customer engagement and makes way for emotional and long-lasting customer relationships.
What are tips for successful cross-channel advertising?
One way to increase your understanding of your audience is to track the behavior of your leads and the engagement of your customers with your digital contents and assets to generate a customer-buyer persona. Also, ensure to take advantage of popular social media sites and create advertisements that tell a story to compel your market to take action and improve brand awareness and accessibility. In addition, you should focus on providing quality customer service and maintain active and consistent customer communication.
What are the differences between cross-channel and multi-channel marketing strategies?
Cross-channel and multichannel marketing strategies overlap in that both of them involve the utilization of two or more channels to reach and communicate with customers. Despite that, some aspects separate these two terms and help people identify them from one to the other. One of their differences is that, in the former, the advertising channels function connectedly, which allows customers to cross over them seamlessly. On the other hand, in the latter strategy, the platforms work separately and involve minimal to no interaction.
Always be in the reach of your customers and make it easy for them to find and approach you by executing an effective cross channel campaign management strategy. Employ powerful methods using varying platforms and maximize your marketing efforts by reaching more audiences and stimulating their senses at the right timing with the best cross-channel advertising software for you.
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