A good business company listens to its customers. However, a great company brings its customers into the business through customer advocacy. Through this advocacy, customers feel like they are important people part of the business. Customer advocacy software gives businesses, especially marketers, the tools they need to attract loyalty from their customers.


9+ Customer Advocacy Software

1. Influitive

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Rating: 5/5

Price: Custom

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2. Zuberance

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Rating: 5/5

Price: Custom

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3. Prefinery

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Rating: 5/5

Price: $49/month

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4. Saasquatch

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Rating: 5/5

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5. Annex Cloud

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Rating: 4.7/5

Price: Custom

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6. Birdeye

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Rating: 5/5

Price: Custom

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7. Gainsight CS

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Rating: 4.5/5

Price: Custom

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8. Customeradvocacy.com

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Rating: 5/5

Price: $99/month

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9. Act-on

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Rating: 5/5

Price: $900/month

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10. Talkable

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Rating: 5/5

Price: Custom

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What Is Customer Advocacy Software?

Customer advocacy is a marketing strategy where customers promote the company’s brand on their behalf through various means such as positive testimonials, loyal reward incentives, and endorsements. Customer advocacy software is a marketing resource management tool that gives marketing teams the tools to facilitate activities and communication with loyal customers.

Benefits

A huge benefit of customer advocacy is that it strengthens the company’s brand management with its customer-centric approach. Integrating customers into marketing appeals to more customers to try out their products. It also strengthens relationships between the brand and the customers, which may create loyal customers. Loyal customers help keep the business running and rewarding them with loyalty-like incentives is enough for them to keep using the brand’s products and services. Loyal customers can also hold a bigger say in consumer feedback as companies attempt to keep their loyalty in check by listening to them. Overall, better customer response means better products and services in the long run

  • Strengthens brand management and relationships with customers
  • Customer-centric marketing attracts more customers
  • Loyal customers are rewarded
  • Better customer response = better products and services

Features

One of the important features of customer advocacy software is that marketers should be able to create a customer loyalty program system, which includes generating coupons code, membership management, and reward points system. The software should also be able to see visual marketing analytics data such as sales engagement and customer satisfaction to better gauge consumer response. The software should also have customer communication tools to interact with customers through direct means such as instant chat messaging or indirect means such as SMS marketing or push notifications. The software should be able to have a feature dedicated to outbound marketing such as content marketing.

  • Rewards initiative program system
  • Membership management
  • Visual analytical data 
  • Customer communication tools
  • Outbound marketing tools

Top 10 Customer Advocacy Software

1. Saasquatch

Saasquatch provides the features their clients need to reward their loyal customers and tools to gain new potential loyal customers in one centralized software. Founded in 2013, the company has 15 employees and revenue of $1.1 million in 2018.

2. Influitive

Influitive turns their clients’ loyal customers into advocates with their software providing tools such as content analysis and targeting, sales engagement, and reward initiatives. Founded in 2010, the company has 145 employees and a revenue of $33 million.

3. Annex Cloud

Annex Cloud provides an all-in-one “loyal experience platform” software to help clients gain loyal customers with features such as customer engagement, brand management tools, and customer communication. Founded in 2010, the company has 202 employees and earns annual revenue of $23.1 million.

4. Zuberance

Zuberance boosts their client’s brand management by giving them tools to turn their customers into brand ambassadors such as content marketing, customer testimonials, and sales engagement data tracker. Founded in 2007, the company has 8 employees and a revenue of $12 million in 2018.

5. Gainsight CS

Gainsight CS provides their clients with detailed analytical data that can help them enhance their customer communication and customer service. Founded in 2009, the company has 700 employees and earned a revenue of more than $100 million in 2020.

6. Birdeye

Birdeye helps their clients reach out to their customers with an all-in-one customer management software that includes rewards and loyal incentives for frequent customers. Founded in 2012, the company has 400 employees and annual revenue of $59.7 million.

7. Act-on

Act-on helps small and medium-sized businesses to streamline their brand management and gain loyal customers through their market automation tools that are easy to use. Founded in 2008, the company has 425 employees and a revenue of $11 million in 2017.

8. Customeradvocacy.com

Customeradvocacy.com empowers its clients to mobilize their loyal customers to promote their brand through word-of-mouth marketing which can help the company achieve its goal, increase customers and revenue. Founded in 2010, the company has 6 employees and a revenue of $386.1 thousand in 2021.

9. Talkable

Talkable offers a sustainable platform for clients to grow their loyal consumer base with features such as market analytics and easy integration with third-party services. Founded in 2010, the company has 76 employees and a revenue of $7.4 million in 2021. 

10. Prefinery

Prefinery provides their clients the tools they need to treat their customers like loyalty with features such as waiting lists, word-of-mouth referrals that can increase their clients’ lead data. Founded in 2007, the company has around 10 employees and revenue that is estimated at around $1 million.

FAQs

How can customer advocacy improve relationships between companies and consumers through customer advocacy software?

Customers don’t want to be treated merely as people who bring in money for companies. Companies must adjust their marketing strategies to be customer-centric whenever possible to make customers feel treated that they are one of the most important people in the business. Customer advocacy software gives businesses the tools they need to strengthen their relationships with customers.

What are other customer service-centered software tools that companies can refer to besides customer advocacy?

Besides customer advocacy, customer communication is another software that gives companies the tools they need to reach out to their customers in dealing with complaints and feedback. Consumer video feedback software is another tool for companies to use to address customers in video form. Review management software is where companies manage and respond to reviews left by customers. Content marketing is where companies can integrate the promotion of their brands and everyday relevance to people through soft outbound marketing.

How much does consumer advocacy software cost every month?

Prices can range from free to $900 per month, with customizable prices depending on the size of the business.

Customer advocacy isn’t a one-way street, but rather facilitates a beneficial relationship between the customer and the company. Companies gain more revenue and profit while customers continue to use the products that they have relied on simply because they felt like important people for the business.


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