Reaching out to consumers is crucial for businesses to gain customers and loyalty from them. Whether it’s strategizing an advertising campaign that is consumer-centric to responding to customer feedback from various social media platforms, customer communications management software gives businesses the tools they need to maximize their reach to their customers. Here are some of the popular customer communications management software available right now!
10+ Customer Communications Management Software
3. Quadient Inspire
4. Ringcentral Engage
8. Vonage Contact Center (formerly NewVoiceMedia)
What Is Customer Communications Management Software?
Customer communications management is a marketing strategy tool that helps businesses reach out to customers on various media platforms. Because the nature of customer communications management involves outbound marketing, there are many things that consist of customer communication management such as content delivery, product announcements, customer feedback, update notifications, etc. The underlying goal is to make sure customers have positive experiences with these companies whatever these services may be, which customer communications software can help companies reach their goal in gaining positive customer engagement.
Customer communications management software has a centralized hub for business employees to reach out to their customers messaging from various channels, making it convenient to respond to a number of messages without having to go to these channels individually. It also helps fasten corporate communications making the nature of the management more work-efficient. Incorporating this kind of software in their operations also helps build a customer engagement database as they can find ways to improve their customer service.
- Centralized, all-in-one hub for consumer feedback
- Faster work process
- Better customer service with developing engagement database
A core feature in customer communications management software is having communication inboxes containing messages from a business’s officially affiliated social media pages. Some software offers a universal inbox where all messages can be seen in a singular view for added convenience. Another core feature is having access to the profile information of the customers and the company’s employees. An important feature is a dashboard containing analytical data related to customer communication so companies can study the data in improving their customer service.
- Communications channel(s) to respond to customers
- Profile data on customers and employees
- Data analysis on customer communication engagement
Top 10 Customer Communications Management Software
Front offers clients maximum impact in reaching out to their customers with a universal inbox that allows them to respond to customers and fellow employees and robust workflow management. Founded in 2013, the company has 200 employees and annual revenue of $31.2 million.
Podium offers its clients’ customer communication tools available such as instant chat messaging, consumer video feedback, and review management. Founded in 2014, the company has 820 employees and a revenue of $100 million in 2019
Trengo gives clients a simple dashboard interface that allows them to talk to their customers in one, universal inbox. Founded in 2013, the company has 53 employees and annual revenue of $5.5 million.
4. Ringcentral Engage
Ringcentral Engage lets clients reach out to their consumers to various social media channels and also offers an integrated employee communication software feature for a productive customer management collaboration. Founded in 1999, the company earned a revenue of $335 million in the fourth quarter of 2020.
5. Quadient Inspire
Being nearly century old, Quadient Inspire is highly experienced in helping their clients enhance their customer communication strategies with tools that are found in their centralized hub for easy access. Founded in 1924, the company has 5,693 employees and a revenue of $1,36 million in 2019.
6. Vonage Contact Center (formerly NewVoiceMedia)
Vonage’s cloud server-based consumer management system lets their clients reach out to their customers with tools such as a unified communication platform and call agency-like features. Founded in 2001 as NewVoiceMedia, the company has 2,400 employees and a revenue of $255 million in 2021.
Gartner gives collaborative expert tools to clients’ employees to help them improve their brand management and how to reach out to their consumers. Founded in 1979, the company has 16,724 employees and a revenue of $4.25 billion in 2019.
Hyland caters to several industries and gives them content delivery tools to help increase their brand, customer, and sales engagement. Founded in 1991, the company has 3,714 employees and a revenue of $500 million.
OpenText helps their clients structure data related to their management systems including customer management to facilitate growth in their reach to their customers. Founded in 1991, the company has 14,000 employees and a revenue of $3.15 billion in 2020.
DemandHub gives communication tools to their clients to allow them to reach out to their customers through SMS marketing, review management, and sales engagement. Founded in 2017, the company has 160 admin employees.
How does the customer communications management system software able to gather customer messages coming from a subscribed company’s social media pages?
Popular social media pages such as Facebook, Twitter, and Instagram allow third-party companies to integrate their application programming interface (API) into their software’s ecosystem design, which communications management system is one of the third-party software. This means that employees can use the software to reach out to customers without having to go to these social media pages individually.
How does customer communications management system software improve work efficiency?
Customer communications management system software helps fasten the corporate communications process with convenient tools that employees can use to make their work efficient which will greater results in the end.
Time is money and having the quick tools to communicate with customers using customer communications management system can help companies adapt to the fast-changing environment of the internet.
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