Marketers have used customer data to analyze and learn the constantly changing demands of customers and target audience and apart from these demands. Customer data platform software makes this process much easier and less time-consuming.


14+ Customer Data Platform (CDP) Software

1. Openprise

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Rating: 5/5

Price: $2500/Month

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2. Exponea

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Rating: 4.8/5

Price: $0.01/Month

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3. Segment

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Rating: 4.6/5

Price: $100/Month

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4. Hull

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Rating: 4.7/5

Price: $950/Month

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5. Simon Data

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Rating: 4.8/5

Price: Custom

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6. Listrak

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Rating: 4.5/5

Price: Custom

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7. Blueshift

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Rating: 4.4/5

Price: $59/Month

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8. Optimove

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Rating: 4.5/5

Price: $4000/Month

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9. SALESmanago

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Rating: 4.5/5

Price: $1250/Month

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10. Arm Treasure Data

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Rating: 4.4/5

Price: $100/Month

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11. Emarsys

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Rating: 4.7/5

Price: $335/Month

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12. Tealium

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Rating: 4.7/5

Price: Free

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13. Insider

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Rating: 4.6/6

Price: Custom

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14. Zaius

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Rating: 4.5/5

Price: Custom

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15. Maropost

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Rating: 4.4/5

Price: Custom

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What Is Customer Data Platform (CDP) Software?

A customer data platform is a customer relationship management (CRM) software database software where customer data are stored in a centralized software. The data is useful for marketers in creating marketing campaigns when targeting promotional content to an audience based on the customer data, as well as for customer service representatives in troubleshooting specific issues.

Benefits

One of the essential benefits of using a customer data platform is that the data stored in the software can provide helpful information to marketers that can inform how to create personalized marketing content based on the customer data. This allows marketers to study the behavior of their customers through the data provided by the software. The software’s centralized nature also makes it easy to navigate multiple bulks of customer data as opposed to using different software that will only take up more time and will lose potential revenue as a result. The software can also automatically organize and collect data which makes data analyzing easier and not a time-consuming task.

  • Provide personalized marketing campaigns based on customer data
  • Centralized software makes it easy to sort out customer data
  • Automated organizing and tracking of data from customers

Features

An essential feature of customer data platform software is that it should provide full, comprehensive data about the customer as much as possible through several connected sources through data ingestion. With the data available, the software should be able to build a customer profile for marketers to identify the kind of audience they are through demographic segmentation which is useful in creating target-specific marketing campaigns. The software also provides analytical data such as sales engagement that can help inform marketers on how to improve their marketing strategy.

  • 360-degree data of the customer
  • Data ingestion
  • Customer profile
  • Analytical data

Top 10 Customer Data Platform (CDP) Software

1. Maropost

Maropost provides clients a robust customer data platform to help them grow their businesses and sales engagement. The company has 174 employees and earns annual revenue of $25.2 million.

2. Emarsys

Emarsys provides a customer engagement platform for businesses to learn about their customers. The company has 942 employees and earns annual revenue of $136.6 million.

3. Tealium

Tealium helps companies collect data about their customers by engaging with them with tools such as customer loyalty, customer analytics, and review management. The company has 568 employees and earns annual revenue of $136.3 million.

4. Segment

Segment helps companies “collect, clean, and control” their customer’s data with its robust pipeline partnership with various companies. The company has 629 employees and earns annual revenue of $85.3 million.

5. Listrak

Listrak’s digital marketing software helps companies streamline their marketing strategy that includes collecting customer data and curating customer profiles for easy identification of needs. The company has 334 employees and earns annual revenue of $83.5 million.

6. Exponea

Exponea drives their clients to increase their profits with their customer experience software that creates great results that result in great “marketing magic”. The company has 306 employees and earns annual revenue of $44.4 million.

7. Optimove

Optimove provides clients with customer relationship management software that helps inform them of their customers through the power of artificial intelligence. The company has 270 employees and earns annual revenue of $35.1 million.

8. Simon Data

Simon Data drives their clients to produce impactful marketing results with customer data that the platform provides the tools to “reimagine” the way they work. The company has 135 employees and earns annual revenue of $18.6 million.

9. Hull

Hull provides real-time customer data platform software that unifies their client’s brand management that helps them keep the focus on their marketing goals. The company has 109 employees and earns annual revenue of $15.8 million.

10. Openprise

Openprise provides clients with a customer data platform software that allows them to process customer data with no coding needed! The company has 45 employees and earns annual revenue of $6.5 million.

FAQs

Can data stored in customer data platform software be safely secured?

Most customer data platform software ensures that the data stored in the software is protected with their own cyber security software features that ensure that customers’ data won’t be leaked.

Should customers worry about their data being sent to customer data platform software when visiting websites that have trackers?

It’s understandable why customers would feel worried over their privacy on the internet where data is transmitted to trackers and cookies. Most websites that connect with customer data platform software should be able to provide options for visitors to modify the tracking settings. By giving customers the choice to modify their data privacy settings in visiting websites, it can build trust that their data won’t be used for other purposes than advertising.

How much does the customer data platform software cost?

Pricing for customer data platform software can range from free to $4,000 per month with customizable pricing available for some software. Each software comes with its unique features and borrows tools from similar software which might explain why some software is priced higher than the others.

Handling huge amounts of customer data can be overwhelming to analyze. But thanks to customer data platform software, businesses can easily learn their customers better with the software’s brilliant automated process.


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