Businesses need to hear feedback from their customers. However, with so many communication channels set up, it’s hard for companies to keep track of these communications, which is not good as the company needs to manage their customer feedback to enhance themselves. Thankfully, customer experience management software can help companies and empower people to listen to their customers as the software aims for Businesses to be more customer-centric. Here are some of the best customer experience management software available right now.
14+ Customer Experience Management Software
2. Adobe Experience Manager
3. Oracle CX
4. SAS Customer Intelligence 360
12. Zoho CRM Plus
What Is Customer Experience Management Software?
Customer experience management software is a CRM software where it collects feedback from customers which companies use this feedback to provide solutions to improve their products and services that enhance customer experience. The software provides customer experience management tools can generate detailed data analytics platform through dashboards that should be able to process such complex data into easily readable data that companies can use improve their experience with their customers.
Using customer experience management software can help companies enhance their CRM experience and their customer feedback and engagement strategies. It can also improve the company’s products and services thanks to the feedback collected by the customer experience management platform. By using this experience management platform, companies can be perceived as customer-centric businesses that always listen to their customers, which is important in maintaining customer loyalty and turning new customers into frequent customers.
Customer experience management software should be able to collect all forms of customer feedback and generate reports of consolidated customer feedback through its data analytics platforms tools. Such data in enhancing CRM customer experience is usually done in real-time can be collected by connecting with third-party services that contain similar data. The software should also be able to report CRM experience solutions with its machine learning feature that uses algorithm technology, making the software smarter as it collects more data
- Collect and consolidate customer feedback
- Data analytics platform
- Real-time reporting
- Integration with third-party service that collects similar data
- Machine intelligent-backed solutions
Top 10 Customer Experience Management Software
OpenText uses their cloud server technology in their experience management platform that provides helpful and flexible solutions to companies. OpenText has 115 employees and earns annual revenue of $16.7 million.
2. Oracle CX
Oracle CS helps companies improve their strategies to enhance customers’ journey through CRM experience that can increase satisfaction from their customers. Oracle has 138,000 employees and recently earned $40 billion in a recent quarter in 2021.
3. Adobe Experience Manager
Adobe Experience Manager empowers companies to enhance their web content management with their powerhouse software that includes personalized and content creation tools backed with their digital asset management system. Adobe has 21,000 employees and earned a revenue of $11.17 billion in 2019.
4. SAS Customer Intelligence 360
SAS Customer Intelligence 360 helps companies provide tools to manage their employee’s feedback with its multichannel customer experiences management. SAS Institute has 24,902 employees and earned a revenue of $3.1 billion in 2019.
Genesys’ contact center software helps companies enhance their experience with customers with its omnichannel customer service connection that is unseen like anything ever with its digital experience management platform tools. Genesys has 6,818 employees and earns annual revenue of $988.6 million.
6. Zoho CRM Plus
Zoho CRM Plus provides companies with their unified CX platform software that can increase their sales engagement with their highly collaborative tools that enrich customer feedback. Zoho has 7,023 employees and earned a revenue of $610 million in 2020.
Zendesk showcases versatility in the Oscars with their “award-winning” customer service software that can help companies feel better about their purpose, which is to live and keep track of activities. ZenDesk has 3,172 employees and earns annual revenue of $459.9 million.
Medallia provides its clients with customer feedback management that helps companies improve their experience with customers. Medallia has 2,205 employees and earned a revenue of $402 million in 2019.
Acquire uses conversational marketing for companies to easily approach their customers for their feedback with messaging tools such as video chat, chatbots software, and co-browsing software tools available. Acquire has 74 employees and earns annual revenue of $18.5 million.
ResponseTek helps companies to keep track of their customer feedback and ensuring that no customer communication remains unopened, even if may take a long time. ResponseTek has 63 employees and earns annual revenue of $9.1 million.
Is customer experience management software a tool for survey software?
Customer experience management software offers similar tools and features to survey software. Because of this, customer experience management software may be tools under a more generalized survey software. However, standalone customer experience management software can provide more expanded and complex tools not previously seen in some survey software.
Are solutions provided by customer experience management software 100 percent reliable in improving customer experience?
Nothing is 100 percent reliable and that includes the solutions provided by the customer experience management’s machine learning. It’s important to note that the solutions are merely suggestions for companies to improve their relationship with their customers. That being said, the software can provide smarter solutions through algorithms as it is fed with more data from customers constantly.
How much does customer experience management software cost?
Pricing for customer experience management is mostly customizable, with some software providing a fixed rate of $49 per month or more. The software is priced depending on the features available and the software’s intended target audience. Small businesses can benefit more from low-cost customer experience software while big businesses can benefit more from high-cost software.
Using customer experience management software may sound complex and slightly complicated at first. But using this software can give companies long-time benefits as it empowers them to improve their relationship with their customers through this software. When a company prioritizes its customers’ responses, it will remain and prosper as a company.
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