Every company knows that customer feedback is the center of the company. Some would even say it’s the heart of the relations between customers and companies. With so much feedback being scattered everywhere, companies must need to keep track of how their customers. Thankfully, customer feedback software does the job with tools that can help businesses measure and gauge their customers’ responses.
15+ Customer Feedback Software
10. Saber Feedback
15. Get Satisfaction
What Is Customer Feedback Software?
Customer feedback software is a type of software that businesses use to collect, record, and measure customer satisfaction based on the feedback of the customer through the company’s official communication channels. This software gives businesses a clear idea of what their customers like or dislike about a certain product or service provided by the company, which they can use the results to improve their relationship with the customer by simply enhancing their product or service.
One of the biggest benefits of using customer feedback software is that it helps companies give a clear image of how their customers feel about their company. To improve their products, they must simply listen to their customers for their feedback which they can act upon these suggestions to improve their product or service. Using the software also enhances the relationship between the customers and the company. Customers love companies that listen to their feedback so it’s best to establish a communication channel between customers and the company. It also helps companies be aware of the constantly changing demands of their customers which they can analyze common themes or keywords to better advertise and manufacture their products.
One of the important features of customer feedback software is providing communication tools for businesses to establish communication between them and the customers through several channels such as social media networks, email, SMS, mail, etc which employees handling customer feedback can respond to and forward feedback to the companies’ bosses. The software should also establish its own internal communications channel through online forms where customers can message companies of their feedback directly without using a third-party medium, which the software stores these responses that employees responsible can see. The software should also be able to allow businesses to create their own online surveys which they can send these survey forms to customers to measure the company’s performance. Because the software holds bulks of feedback from various channels, the software should be able to compile the feedback and be accessible through a customers communication management dashboard. The software should also be able to have a data analytics platform tool where the software analyzes the data of the feedback from the customer and categorizes the data accordingly.
- Connect to official communication channels
- Integrated communications channels that customers can reach out to companies directly
- Online form builder
- Survey generator
- Feedback management
- Data analytics platform
Top 10 Customer Feedback Software
1. Get Satisfaction
Get Satisfaction has been helping companies with technical support with their helpful customer community software since 2007. Get Satisfaction has 15 employees and earns annual revenue of $2.2 million.
SurveyMonkey has been helping users and companies with their online form builder software that allows them to facilitate customer feedback as part of their business operations. SurveyMonkey has 1,646 employees and earns annual revenue of $238.7 million.
Clarabrige helps customers to increase their sales engagement with their artificial intelligence-powered insights platform software. Clarabrige has 349 employees and earns annual revenue of $50.6 million.
Survicate lets companies create surveys that are customer-friendly with powerful tools available that are highly effective. Survicate has 29 employees and earns annual revenue of $4.2 million.
AskNicely lets companies measure customer experience that can motivate their employees with their awesome software. AskNicely has 58 employees and earned a revenue of $3 million in 2018.
UserSnap empowers their business clients with their highly versatile customer feedback platform that allows them to enhance their products and services. UserSnap has 14 employees and earns annual revenue of $2 million.
Helio’s survey software allows companies’ marketers to find the best customer feedback with their qualitative and quantitative methods available. HelioOwned is owned by ZURB, Inc which the parent company has 57 employees and has generated $1.37 million in sales.
Userback helps users to get the best, fastest feedback from customers that can be collected from their website, web app, and creative projects with features such as bug tracking and website screenshot tools. Userback has 3 employees and earns annual revenue of $400,000.
9. Saber Feedback
Saber Feedback allows users to add a direct feedback button on their websites so that customers can report issues such as bugs which can help companies to enhance their customers’ user experience.
Ybug lets companies provide a meaningful customer feedback experience with their highly visual bug tracking tool and annotated screenshot tools.
Do companies need to constantly adapt to new trends based on customer feedback?
For companies to evolve and basically survive the competition of their respective fields, companies must need to listen to their customers and analyze the common trends, keywords, and themes in their feedback. Customer feedback software has the tools that can help them to analyze these trends, which companies can use the results generated to adapt to new trends.
What is the other software besides customer feedback software that businesses can use to gauge customer relationships?
Customer relationship management relationship (CRM) software is a broader version of customer feedback software as it focuses on the various tools and features available that can help businesses manage and enhance their relationships with customers. User-generated content software helps companies to better understand their customers through posts created by their customers such as product reviews. Consumer video feedback software is video software that helps companies better understand their customers’ feedback in a video format, which the software is usually used to test the customer response of a prototype of a product or an earlier version of a service.
How much does customer feedback software cost?
Pricing for customer feedback software can range from free to $149 per month or more, with customized pricing available for some software. Pricing varies as it depends on the available features of the software and the intended target users of the software.
A faulty company fails simply because they don’t provide avenues to leave customer feedback. It’s not an easy task to provide such communication channels for customers, but it doesn’t have to be ridiculously difficult. With customer feedback software, companies can empower customers to leave their opinions on their products and the company as a whole, which in turn can empower companies to do better thanks to their customers.
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