In strategizing for your goals, there is one thing you should prioritize, intelligence gathering. That said, before undergoing marketing planning, you need to gather enough information to develop a plan that can hit the mark and expand your market. That said, take advantage of robust customer lifecycle software to help you with every step in this complicated process.
9+ Customer Lifecycle Software
1. Salesforce Marketing Cloud
2. Pega 7
3. Gainsight Customer Success
5. Final Thoughts
What Is Customer Lifecycle Software?
Customer lifecycle software is a digital solution that aids marketers by simplifying the processes involved in analyzing customer journeys. This software collects data analytics and measures actionable metrics regarding customer behavior during the entire customer lifecycle. To help you understand the results better, it automatically transforms them into visual reports. Also, it integrates various client information into a centralized customer data platform.
Furthermore, when you utilize this software, you can use operative digital tools that help to customize your marketing campaigns and manage multiple channels. You can also integrate this software with relevant marketing applications to amplify the results of your marketing strategies.
With this technology, you can digitize the manual and repetitive operations involved in these taxing activities. That said, it considerably reduces your workload and also lessens the time necessary for completing these processes. In addition, you can use the information you can gather with this software to gain better business insights on how to achieve customer success.
In selecting which software to use for your business, you need to consider several factors. You need to think about what kind of software would help you boost your sales and increase your customer base. Determining what functionalities to look for entails you to run an analysis of your needs. There is a lengthy list of available software under this category. That said, ensure to study and filter your options deliberately. Here are essential features that you should take into consideration:
- Analytics platform and dashboard
- Marketing automation capabilities
- Powerful reporting tools
- CRM software functionalities
- Journey builder tools
- Campaign management tools
- Workflow automation controls
- Third-party applications integration
Top 10 Customer Lifecycle Software
1. Salesforce Sales Cloud
Salesforce Sales Cloud has channel management and client tracking capabilities. They have 56,606 people working for them and have a generated revenue of 21 billion dollars.
2. Pega 7
In this digital solution, you can access business process control and reporting tools. They have 1 billion dollars in generated revenue and have 5,776 people working for them.
3. Zendesk Sell
This software is a CRM solution that has customer service analytics and contact database functionalities. They have 1 billion dollars in revenue and have 4,130 employees.
Gainsight provides its users with tools for onboarding and customer management. They have 97.5 million dollars in generated revenue and have 850 people on their team.
When you utilize this software, you can access email marketing and lead capture features. They employed over 25 people and have generated a revenue of 63 million dollars.
This marketing automation solution has a two-way messaging platform and ROI tracking tools. They have 27 million dollars in revenue and have 78 people on their team.
This software allows its users to utilize customer management and churn management functionalities. They have a generated revenue of 14 million dollars and have 80 employees.
8. Customer Lifecycle Marketing
Customer segmentation and customer survey capabilities are accessible in this software. Its developer, Right On Interactive, has 25 employees and has 10 million dollars in generated revenue.
Social media integration and lead qualification are examples of features you can access in this software. They have over 5 million dollars in generated revenue and employed 25 people.
This software offers audience targeting and account management functionalities. They have 12 people in their team and have 1.7 million dollars in generated revenue.
What is the customer lifecycle?
The customer lifecycle refers to the progression of stages the customers undergo from the start of their buying decision process through the moment of purchase. It also includes what happens afterward. That said, the customer lifecycle involves the practices employed in strengthening customer relationships to encourage clients to commit to a brand.
What are the various phases of the customer lifecycle?
You can separate the various interactions that take place during the customer lifecycle into phases. The first one is discovery. This stage happens when the customer starts recognizing an issue and discovers your product in search of a solution. The other phases include the acquisition, customer onboarding process, customer retention, and loyalty.
What are the differences between CLM and CRM systems?
CLM (Customer Lifecycle Management) systems and CRM (Customer Relationship Management) systems are two digital solutions with overlapping functionalities. Both of them help businesses track behavioral analytics and devise reports. Despite that, these two management systems have a factor that sets them apart from each other. Their difference lies in their focus, in which the former specializes more in gathering information taking sales history and customer interaction into account. On the other hand, CRM software allows you to perform a more extensive range of actions to develop and nurture customer relationships.
To ensure success in your marketing strategies, you need to deliver calculated strategic moves blow by blow in the entire customer lifecycle process. Doing so is not something you can achieve with ease, not unless you leverage appropriate digital solutions. That said, add the best customer lifecycle software in your toolkit and fill in the gaps of your marketing needs to avoid unnecessary leakage of your marketing resources.
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