Establishing a reward system for customers is one of the most effective ways that companies use to have to return customers to keep shopping in their business. With customer loyalty software, businesses can use this system to increase their revenue and profitability while maintaining customer retention. Here are some of the best customer loyalty software available right now.
23+ Customer Loyalty Software
1. Consumer Marketing Platform
2. Marsello
3. Survey2Connect
4. Zoho CRM
5. FiveStars
6. Guusto
7. Yotpo
8. Womply
9. Influitive
10. Qualtrics CustomerXM
11. Tango Card
12. ReferralCandy
13. Loyverse POS
14. RepeatRewards
15. TapMango
16. InviteReferrals
17. NiceJob
18. Referrizer
19. Higher Logic
20. Loyal Zoo
21. VYPER
22. Preferred Patron Loyalty
23. Attentive
24. Lucky Orange
What Is Customer Loyalty Software?
Customer loyalty software is a business software where businesses reward their customers for their loyalty. This software allows businesses to manage and analyze their returning customers through the creation of a customer loyalty program that rewards these returning customers with prizes such as points, coupons, and other incentives possible.
Benefits
Customer loyalty software allows businesses to give reasons for their passive customers to become frequent customers of their business by establishing a customer rewards system where they get exclusive rewards for their loyalty to the business. The custom rewards programs work for various businesses such as business-to-consumer, retail, e-commerce, travel, and hospitality that make customers attracted to the idea that the more they frequent these businesses, the better chance they have to earn their rewards. The loyalty marketing programs also help businesses to increase their customer retention as well as maximize their sales possible. The loyalty program software also helps businesses help marketing teams to promote the business specifically to these loyal customers through exclusive deals, sales, etc. The retail loyalty programs can also help businesses find loyal customers by narrowing the popular demographic of their shop as a way to target the promotion of their business based on that specific demographic. Most importantly, the customer loyalty program software can also help businesses increase their customer lifetime value as a result of customer loyalty through these reward programs.
Features
Customer loyalty software should enable businesses to create customer loyalty programs and provide an enrollment or registration system for these customers to apply for the program. The customer retention software should also configure how to program the customer loyalty initiative such as reward points-based, spend-based, tiered-based, etc. The B2B loyalty program should provide customer relationship management tools for businesses to interact with their loyal customers registered to the program such as exclusive discounts, cashback, and rewards. The eCommerce loyalty program should also be able to collect customer data about their loyal customer based on their purchase history, membership standing, and interaction with the customer loyalty program. The loyalty software should also be able to integrate with marketing software and any commerce software such as eCommerce software.
- Create customer loyalty programs
- Easy enrollment and registration system
- Configure the programming of loyalty program performance
- Interact with members of loyal customer program
- Collect and track customer data
- Integrate with marketing and commerce software
Top 10 Customer Loyalty Software
1. TapMango
TapMango provides customer loyalty software for eCommerce companies that allows them to establish a customer loyalty program with online ordering capabilities. TapMango has 59 employees and earns annual revenue of $14.8 million.
2. Higher Logic
Higher Logic allows businesses to create an online community that allows them to engage with their customers. Higher Logic has 417 employees and earns annual revenue of $60.5 million.
3. FiveStars
FiveStars enables local businesses with their customer loyalty software that helps them convert casual customers into returning customers with its marketing software capabilities. FiveStars has 320 employees and earns annual revenue of $46.4 million.
4. Referrizer
Referrizer’s marketing automation software empowers local businesses that can help them maximize their referrals and improve their customer relationship management. Referrizer has 69 employees and earns annual revenue of $17.3 million.
5. Influitive
Influitive turns their loyal customers into advocates for the brand with its consumer advocate software that helps convince new customers to return to shopping for the brand. Influitive has 108 employees and earns annual revenue of $15.7 million.
6. Marsello
Marsello helps companies to increase their sales with their customer loyalty software that includes features such as email marketing capabilities that allow them to communicate with their loyal customers. Marsello has around 25 employees and earns a revenue of around $5 million.
7. Preferred Patron Loyalty
Preferred Patron Loyalty stresses the importance of customer loyalty for businesses to prosper in a competitive marketplace. Preferred Patron has around 25 employees and earns a revenue of around $5 million.
8. InviteReferrals
InviteReferrals provides businesses with referral software that provides powerful yet simple results that allows them to gain new customers through loyal customers. InviteReferrals has 13 employees and earns annual revenue of $3.3 million.
9. Consumer Marketing Platform
Consumer Marketing Platform helps businesses to acquire new customers and convert them into loyal customers thanks to its customer engagement capabilities. Consumer Marketing Platform is owned and operated by NeuroTags, which the parent company has 12 employees and earns annual revenue of $1.7 million.
10. Loyal Zoo
Loyal Zoo allows businesses to stay connected with their customers with digitalized business rewards program software. Loyal Zoo has 10 employees and earns annual revenue of $1.4 million.
FAQ
Is customer loyalty software a standalone product or a feature of another software?
Customer loyalty software is offered both as a standalone product and a feature of another software such as marketing software. Features of the customer loyalty software can easily be implemented through API programming. Some companies prefer to use standalone customer loyalty software because of its specific solutions, while others prefer to use software that has customer loyalty software features embedded due to its streamlined nature.
What other software integrates well with customer loyalty software?
Customer loyalty software integrates well with email marketing software and marketing automation software as they can help identify frequent customers that businesses can promote their customer loyalty program. The software also integrates with e-commerce software and POS software as it tracks transactions and purchase activities for the customers to earn points and discounts.
How much does customer loyalty software cost?
Pricing for customer loyalty software can range from free to $1,500 per year, with some software offering custom pricing. Pricing for customer loyalty software varies depending on the features available and the intended users. Small companies may benefit from low-cost customer loyalty software while large companies may benefit from high-cost customer loyalty software.
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