Spying on your competitors has never been easier. You do not need to hire men on uniforms or send undercover people to learn more about your competitors. You can do it now in just a few clicks. Modern technology has provided businesses with new and efficient ways to do this. On top of that, it also offers ways to evaluate how your business advertising is doing. That said, gain a competitive edge and stand out against your competitors by utilizing digital ad intelligence software. 


11+ Digital Ad Intelligence Software

1. Pathmatics

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Rating: 4.8/5

Price: Custom

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2. AdIntel by Soomla

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Rating: 4.6/5

Price: FREE

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3. SimilarWeb Pro

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Rating: 5/5

Price: FREE

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4. Adbeat

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Rating: 5/5

Price: $249/month

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5. AdClarity

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Rating: 5/5

Price: Custom

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6. WhatRunsWhere

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Rating: 5/5

Price: $299/month

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7. Mobile Action

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Rating: 4.8/5

Price: $49/month

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8. App Annie Ascend

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Rating: 4.4/5

Price: FREE

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9. Apptopia

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Rating: 4.4/5

Price: $2,000/month

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10. Numerator Insights

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Rating: 4.8/5

Price: Custom

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11. SocialPeta

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Rating: 3.7/5

Price: FREE

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12. Nielsen Ad Intel

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Rating: 4.9/5

Price: Custom

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What Is Digital Ad Intelligence Software?

Digital ad intelligence software refers to the sites and other digital programs that would help businesses gain insight regarding their marketing analytics. It offers you a platform that would clarify the complexities and technicalities of your digital strategy. It addresses all your questions and satisfies your curiosities about where every cent of your money for digital marketing went. In addition, this software also functions to support you in investigating your competitor’s marketing strategy. It uncovers the approach and the creative methods they are incorporating for their advertising. Also, it calculates the estimated costs of their advertising budget and even ranks their campaign methods from the most functional up to the least productive. 

Benefits

Utilizing digital ad intelligence software will help you collect essential data for your productivity tracking. In addition, by using the tools made available in this digital technology, you can determine the best channel to use for your advertisements. Also, it will assist you with your idea management with your employees regarding the content and the style you should apply for your promotional campaign.

Features

It is natural for business professionals to check if they are using their resources on the right things. Businesses spend a lot of money to market their products and services. One of the most prominent strategies that most companies aim to master nowadays is digital marketing. To ensure that you can collect crucial insights from your business and your competitors, you should choose the software that offers the best services. That said, they should have these features:

  • Predictive analytic tools
  • Ad intelligence and competitive tracking system
  • Data gathering and measuring tools
  • Provide comprehensive dashboard reporting and visual chart 
  • Suggestions for compelling layouts and advertising banners
  • Fraud detection

Top 10 Digital Ad Intelligence

1. Numerator Insights

This software is a market business intelligence that offers its users tools to measure marketing and sales engagement data. They have a total of 1,600 employees and have garnered revenue of 336 million dollars.

2. Similarweb Pro

This software tracks popular pages and offers traffic metrics. They employed 785 people and earned 93.5 million dollars of annual revenue, according to their 2020 records.

3. Pathmatics

Pathmatics offers you reports from multiple digital ads from various channels. They have generated annual revenue of 15.3 million dollars and has 61 employees and 6,800 users.

4. AdIntel

AdIntel has 32 employees and a revenue of 6 million dollars. About 20 thousand advertisers enjoy their innovative ad collection approach and the features they offer to study market insights.

5. Mobile Action

Mobile action offers you software that functions to optimize mobile application stores and keyword tool ranking features. They have a revenue of 6 million dollars and have employed 32 people.

6. SocialPeta

Social Peta provides businesses with search engine features and data analytics for evaluating the market and the target audience. Since their start in 2015, they were able to employ over 200 people.

7. App Annie Ascend

App Annie Ascend offers tools for studying monetization data on top of their ad intelligence features. They have 2,400 employees and has over 1 million users.

8. BrandTotal

BrandTotal offers its users complete visibility of the target market’s engagement and behavior. They have 30 people working for them and have earned 6 million dollars in revenue.

9. Admetricks

Using Admetricks is effective in tracking and calculating your competitors’ ad campaigns. They were able to earn a revenue of 5 million dollars and have hired 25 people in their workforce. 

10. WhatRunsWhere

If you want to collect and learn necessary insights to minimize your ad spend, you should use WhatRunsWhere. They employed 6 people and collected 1 million dollars in revenue. 

FAQs

What is advertising analytics?

When businesses employ their strategic marketing plans, they review and keep track of the results of their efforts. Advertising analytics refers to taking advantage of tools and models to help business owners and marketers gather marketing intelligence. Implementing this business method will help the organizations to keep tabs on their ad progress.

What are examples of marketing intelligence tools?

Before marketers start planning for the approach they want to take for business marketing campaigns, they study the competition and the market. To do that, they employ the use of marketing analytics tools. These tools refer to the system, programs, and platforms that help them to gather necessary information. It includes competitive analysis, studying target demographics and current trends, and collecting firmographic information.

What are the various methods of collecting marketing intelligence?

The scope of marketing intelligence encompasses various types. That said, there also multiple methods that you can implement to get the results you need. Some of these methodologies include pools, online survey questionnaires, focus groups, product testing, and forms. In choosing a tactic to use, you should consider the size of your workforce and your resources.

Planning the step to take for your business is like planning your next move in a board game. You should gain smart insights as well as take risks and find openings to secure your win. That said, plan out your strategy and guess your competitor’s movement by taking advantage of digital ad intelligence software. 


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