Introduction
Companies and businesses receive an enormous amount of information day-in and day-out. The various sources of information, such as social media marketing, sales analytics, customer analytics, email, marketing automations, and search engine optimization, all have valuable data that can be used for insights. Luckily, with digital analytics software, companies can use that data and make better decisions.
13+ Digital Analytics Software
1. Google Analytics
2. Looker
3. Siteimprove
4. Amplitude
5. Pendo
6. Heap
7. Adobe Analytics
8. Smartlook
9. Mode
10. Quantum Metric
11. Affise
12. Mouseflow
13. Parse.ly
14. GA 360
What Is Digital Analytics Software?
Digital analytics software is used to collect, measure, and analyze digital data, such as web and mobile performance and user data. It connects businesses with valuable customer information, such as traffic metrics and campaign performances, thereby allowing businesses to assess their effectiveness.
Benefits
One of the many benefits of digital analytics software is that businesses can use it to make better decisions according to data. Smarter decisions lead to customer and employee satisfaction, an increase in sales, and overall success within a company.
Features
Digital marketing analytics tools are often offered digital analytics software. An example of an analytics tool is audience insights. This feature allows a business to receive information on customer demographics, locations, browsers used, the number of times a website was visited, and the amount of time that was spent on the website.
Top 10 Products
1. Google Analytics
Google Analytics will provide you with the best digital analytics tools around. Make smarter decisions with Google Analytics today. Google Analytics is one of Google’s many useful products. Google has a company size of 10,000+ employees and a revenue of $182 billion.
2. Looker
If you are looking for BI tools, workflow management software, and easy-to-use data analytics tools, look no further. Looker has got you completely covered! Looker has a company size of 501-1,000 employees and an estimated annual revenue of $118.2 million.
3. Siteimprove
Improve the way you analyze your data with Siteimprove. Siteimprove has a wide range of features for you to choose from, such as SEO software, monitoring software, and the best analytics software. Siteimprove has a company size of 501-1,000 employees and an estimated annual revenue of $99 million.
4. Amplitude
Amplitude will help you innovate faster and smarter by providing you with big data analytics, data privacy management software, and other excellent tools. Amplitude has a company size of 501-1,000 employees and a revenue of $74 million.
5. Pendo
Pendo has been supplying businesses with the best analytics software solutions since 2013. With their user onboarding software, you can learn the ropes of the software quickly and start making smarter choices sooner. Pendo has a company size of 201-500 employees and an estimated annual revenue of $81.5 million.
6. Heap
Heap is an analytics platform that will help you power your business decisions with the truth. Make use of Heap’s website analytics, SaaS, and eCommerce software now. Heap has a company size of 51-200 employees and an estimated annual revenue of $32.6 million.
7. Smartlook
Smartlook has over 300,000 happy users. Join them in using Smartlook’s mobile application management software, compliance software, and their advanced analytics software. Smartlook has a company size of 51-200 employees and an estimated annual revenue of $5.5 million.
8. Mode
Receive insights instantly with Mode. Mode has more than just the data analysis software–Mode also has reports and dashboards, integrations, and vendor management software, too. Mode has a company size of 51-200 employees and a revenue of $22 million.
9. Quantum Metric
You will greatly benefit from Quantum Metric. Make use of their key capabilities and tools and significantly improve your company. Quantum Metric has a company size of 201-500 employees and an estimated annual revenue of $39.4 million.
10. Mouseflow
If you are in need of GDPR, business data analytics, and website tracking software, go to Mouseflow. Mouseflow has a company size of 11-50 employees and an estimated annual revenue of $3 million.
FAQs
How much does digital analytics software typically cost?
Typically, the cost of digital analytics software ranges a great deal, some of them having yearly/monthly subscriptions and others having custom prices. Yearly subscriptions have a price range of $5,000 to $150,000 per year. Monthly subscriptions are $29 – $79. However, Affise also offers free digital analytics software.
How can I find the best digital analytics software for my business?
In order to find the best digital analytics software for your business, you need to do your research. Read about the features and tools made available by the software vendor. Read reviews. Determine whether or not the vendor has what you need.
What are considerations I need to make before getting digital analytics software?
Before getting digital analytics software, consider its user-friendliness. Is the software easy to navigate? Is it easy to learn? Consider the integration of the software with the tools you may already have within your business. Also consider testing out demos and free trials, too!
Conclusion
Digital analytics software is beneficial for a number of reasons, so reap the benefits that digital analytics software has to offer. Make smarter decisions, improve your company, and perform better with digital analytics software today.
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