Nowadays, people have a playlist for when they drive to school or work, work out in the gym, drink coffee, and for almost every activity in their day. That said, as the number of listeners of music streaming platforms and podcast apps is continuously growing, ensure to take this opportunity and utilize audio format advertisements to increase brand awareness. Find the perfect timing to insert your audio ads in digital streaming services and do it seamlessly to gain a competitive edge by securing extensive digital audio advertising software today.
9+ Digital Audio Advertising Software
1. Marketing 360
7. Triton Digital Audio Advertising
9. Audion Audio Advertising
10. DAX – Digital Ad Exchange
What Is Digital Audio Advertising Software?
Digital audio advertising software is a digital solution that helps businesses and organizations employ digital advertising campaigns through audio format. It allows users to automate the insertion of the audio ads with selected genres and artists in music streaming platforms and creators on podcasts hosting platforms. With this, the advertising team can customize their audio advertisements and target specific audiences to maximize the results of their advertising efforts.
Also, it gives users the capability to gather data analytics and utilize marketing attribution functionalities, giving better insights into the performance of the advertising strategy. In addition, this software solution helps you keep track of and control your ad spending.
Having this technology to aid you with your digital audio advertising strategy will allow you to complete the tasks involved with more efficiency and increase your productivity. It has workflow automation capabilities, helping you undertake your programmatic audio advertising processes without much hassle and achieve expected results. In addition, investing in this software technology will reduce needed costs and cut your workload.
Browsing the software market to choose the digital solution you should equip to help your team can prove to be quite a challenging situation. With the lengthy list of available options that should hold weight in your decision-making process, selecting only one out of all the promising candidates in this software category requires you to consider several essential factors. For one, you should know about the trends in digital audio advertising solutions. Also, look for the software that provides the pricing plan that fits your budget and the service offering that meets your needs. The following features are also essential elements you should take into account:
- Demographic targeting capabilities
- Budgeting and forecasting tools
- Analytics platform
- Artificial intelligence features
- Campaign management functionalities
- Audience engagement tools
- Digital audio advertising attribution tools
- Third-party applications integration
Top 10 Digital Audio Advertising Software
1. DAX- Digital Ad Exchange
Geolocation targeting and outdoor advertising tools are accessible in this software. They have generated a revenue of 1 billion dollars and have employed 1,000 people.
TargetSpot is a digital solution with digital tools for multidimensional digital audio advertising and programmatic advertising. They have 97 employees and have a generated revenue of 33 million dollars.
With this advertisement management software, you can use retargeting ads and machine learning capabilities. They have 100 people in their team and have 21 million dollars in revenue.
With this campaign management software, you can access mobile ad serving and ad inventory management features. They have 60 employees in their team and have 16 million dollars in revenue.
5. Marketing 360
This advertising agency software has automated publishing and scheduling software functionalities. They have 7.5 million dollars in generated revenue and have 30 employees working for them.
This audio advertisement solution has tools for budget management and a custom dashboard. They have a revenue of 6 million dollars and have employed 31 people.
7. Audion Audio Advertising
Audion Audio Advertising is a digital solution that provides audio advertising and campaign management features. They have 28 people working for them and have over 5 million dollars in revenue.
8. Triton Digital Audio Advertising
You can use programmatic audience search features and live audio advertising functionalities in this software. They have 3.31 million dollars in generated revenue and have 12 people working for them.
Artificial intelligence capabilities and listener preference tracking tools are examples of accessible features in this dynamic audio ad technology. They have 16 employees in their team and have 940 thousand dollars in revenue.
With this digital advertising software, you can streamline the processes of audience targeting and performance metrics tracking. Also, they offer the capability to establish emotional connections with the audience through the voices and sound.
What are the advantages of advertising through digital audio?
Audio advertising allows you to set and efficiently customize your target and categorize the audience for your audio campaign based on their music or artist preferences. That said, it makes it easier to personalize the content to convey your brand message to pique the attention of an engaged audience in the most optimal way. Also, employing this approach in your advertising strategy helps you build and leverage a more emotional connection with your valuable customers.
What are essential digital audio advertising tips?
Like other advertising strategies, digital audio advertising requires you to constantly monitor performance and KPIs to track the performance and measure the success of your current operations. Analyze and understand digital ad intelligence to know how to respond or pivot your advertising plans and methods to improve your current practices and appeal to your audience more to expand your customer pool. Also, consider essential elements such as the frequency of your ad, its length, your call to action, and the tone you will incorporate.
What are audio ad placements?
There are three placing options you can choose from for your digital audio ad. It is important to note that your choice for your ad placement can be a make-or-break factor to the impact of your audio advertising content. One of the choices you have is to use the pre-roll format. With this, your audience will hear your brand message before the supporting content. Also, you can choose to have it in the middle or during the audio stream, which is the mid-roll, or consider integrating your advertising message at the end, the post-roll.
Give the audience an engaging and memorable listening experience by ensuring that your digital audio ad has compelling content and focusing on employing nothing less than the best practices. Take informed and calculated steps and sail through the complexities of digital audio advertising while continuously improving on your results with the best digital audio advertising software at your disposal.
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