Gain a competitive edge and keep up with the ever-changing business landscape by adapting to digital technology and leveraging modern solutions. Start and proceed with your plans of going digital in full force by equipping robust digital experience platforms (DXP) software. Choose yours from the top-performing digital solutions in this article.
12+ Digital Experience Platforms (DXP) Software
6. Kentico CMS
8. Crownpeak DXM
9. Salesforce Experience Cloud
11. IT Central Station
What Is Digital Experience Platforms (DXP) Software?
Digital experience platforms (DXP) is a digital solution designed to help organizations undergoing digital transformation. It integrates the functionalities you need to access and present data in real-time in a central location, allowing you to control and adjust them under one roof. With this software, you can gather data analytics across platforms, websites, and portals to gain better insight into developing strategies for a better customer experience.
Also, it has digital tools for simplifying the complexities of content production and management. Overall, when you use this software solution, you can map out issues and potential risks in your digital operations and personalize the customer journey.
This technology offers workflow automation functionalities, allowing businesses to deliver repetitive and complex tasks automatically. Also, it provides a space for your employees to collaborate and connect better to improve flexibility and increase employee productivity. In addition, investing in this technology allows you to cut costs and save time, allowing you to expend resources on more crucial business aspects.
The software market presents a variety of choices to cater to the distinct needs of varying businesses. That said, with the overwhelming number of DXP solutions all having impressive inclusive functionalities and various specializations, choosing one can be a little testing. Despite that, you can overcome this confusing situation by looking into essential factors such as their compatibility with your business size, whether or not they support the digital devices you prefer to use, and their offerings in their software packages. Also, consider the following features in your selection process:
- Knowledge management system
- Powerful reporting tools
- Multi-channel support
- Customer experience personalization functionalities
- Workflow management tools
- Collaboration software functionalities
- Digital asset management features
- Content curation capabilities
- Change management tools
Top 10 Digital Experience Platforms (DXP) Software
Oracle is a content management system with functionalities for publishing workflows and content creation. They have 135,000 people working for them and have 39.07 billion dollars in generated revenue.
2. Salesforce Experience Cloud
You can streamline task management and knowledge base management with this software. They have a generated revenue of 21.25 billion dollars and have 56,606 employees working for them.
This application development software has functionalities for business process automation and deployment management. They have 1,883 people working for them and have a revenue of 273 million dollars.
With this digital experience platform solution, you can use website management and image editing tools. They have 210 million dollars in generated revenue and have 1,000 people on their team.
With this content management solution, you can streamline content publishing options and access controls tools. They have 900 employees in their team and have 200 million dollars in generated revenue.
This digital solution has marketing automation and content profiling capabilities. They have a generated revenue of 182.3 million dollars and have 1,257 employees working for them.
When you use this DXP software, you can access document management and website management features. They have employed 500 people and have a generated revenue of 105 million dollars.
8. Kentico CMS
Kentico CMS provides its users with tools for tracking website analytics and website management. They have 280 people in their team and have 40.6 million dollars in revenue.
9. Crownpeak DXM
Crownpeak DXM is a content management software with compliance tracking and real-time monitoring capabilities. They have 145 employees in their team and have a generated revenue of 21 million dollars.
Metadata management and process management tools are examples of features in this software. They have generated a revenue of 9 million dollars and have employed 168 people.
What are the responsibilities of a digital experience manager?
Digital experience managers are responsible for developing strategies and leveraging data to ensure optimal customer experience and customer journey across digital customer service platforms. Their job description also involves gaining insights from customer feedback. In addition, tracking customer behavior and engagement to identify pain points is also part of the job.
What are tips for successful digital experience management?
One of the essential tips to raise the effectiveness of your digital experience management practices is to set clear and attainable goals and develop measurable objectives. Also, you should generate customer surveys and use live chat platforms to expand customer reach and brand accessibility. In addition, ensure to measure ROI to track the performances of your current processes and technology.
What is digital employee experience?
Digital employee experience refers to how effectively your workforce interacts and engages with platforms and applications in your workplace to complete daily operations and achieve expected outcomes. It takes their onboarding and training experience into account. Also, in establishing digital employee experience management strategies, listening to employee sentiments is essential.
Ensure your customers can navigate to find what they are looking for in your digital platforms seamlessly by continuously stepping up your game to improve digitized operations. That said, guarantee a quality digital experience to your customers by equipping nothing less than the best digital experience platforms (DXP) software for you.
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