Direct mail is a powerful tool for cultivating genuine relationships with prospects, clients, and candidates. It soars above the inbox clutter and generates a 30x better return on investment than digital mail. While the benefits of direct mail and the costs of materials are apparent, the time commitment is frequently not. Manually implementing a direct mail campaign is a time-consuming procedure for your team.
10+ Direct Mail Automation Software
5. Lob Direct Mail
What Is a Direct Mail Automation Software?
Direct mail automation is the act of sending out packages, presents, swag, and other items at scale—typically through a sending platform, which also allows you to combine direct mail with the rest of your automation testing tools and trigger campaigns. These solutions, which marketers most commonly use, digitize the tracking and targeting of direct mail campaigns by allowing them to be created, personalized, sent, and tracked. These tools can be used in conjunction with marketing automation software to set up digital events, such as sending an email based on receiving a piece of direct mail.
Marketing automation usually entails minimizing the amount of time it takes to send mail. However, automation will not eliminate your task, but it will assist you in working more efficiently. Marketing automation allows you to save time while still achieving outcomes for your company. Let’s look at some of the benefits that direct mail automation can provide for your business.
- Increased return on investment
- Cost Savings
- More suitable for mass mailing
- It’s a Lot Easier to Scale
This year, many marketers will undoubtedly focus on tailored social, paid media, and email campaigns. While strong internet marketing efforts are becoming increasingly crucial, direct mail automation can help you overcome digital weaknesses. Consumers can easily miss, ignore, or delete emails, but they must somehow interact with mail sent to their homes. Here are five automation features to assist you in reaching the right customers with the right software if you’re interested.
- Targeting in great detail
- Templates for Customized Marketing Brochures
- Marketing that spans multiple platforms
- Reporting and tracking software in great detail
- Integration with CRM
Top 10 Direct Mail Automation
The premier all-in-one, direct mail automation tool is Postalytics. They have a $1 million revenue and 7 staff.
Sendoso is a B2B engagement tool that uses eGifts and handwritten notes to help businesses boost account-based marketing and sales performance management. They have a $5 million income and employ 72 people.
Alyce is an AI-powered personal gifting and swag platform established in Massachusetts that helps organizations with customer success and sales engagement. They have a $35 million revenue and 70 employees.
Reachdesk is a direct marketing software established in New York that offers CRM, E-gift cards, messaging, sales engagement, and other services to businesses. They have a $9 million revenue and 45 staff.
5. Lob Direct Mail
Lob is a cloud-based platform that helps organizations with email automation and address book verification. They make $16 million in revenue and employ 80 people.
Postal.io is an experiential marketing platform that provides healthcare and financial companies with direct mail marketing and sales engagement solutions. They have a $5 million income and employ 26 people.
Inkit is a platform designed for teams who understand the value of reaching and engaging customers. They have a $3 million revenue and 9 employees.
Mailers+4 specializes in contact data quality and mailing preparation solutions for businesses all over the world. They have annual revenue of $80 million and employ 381 people.
AmazingMail is a web-based platform that offers organizations automated direct mailing and white-label fulfillment solutions. They have a $7 million revenue and 36 employees.
Thanks.io provides colocation and cloud services to businesses and governments all around the world. They have a $1 million revenue and 5 staff.
Is direct mail a customer relationship management system (CRM)?
Direct mail and your CRM appear incompatible. Direct mail is usually thought of as an offline channel with workflows separate from the leading CRM systems that most businesses use today.
What is the process of direct mail advertising?
Any tangible letter you send to clients to entice them to patronize your business is known as direct mail marketing. All you need on your direct mailers is something to identify you or your company, a call to action, and a mechanism for your clients to reach you.
What is the optimal number of direct mailers to send?
It’s also a good idea to send two emails for each item of direct mail. Set up triggers to send direct mail once a prospect performs specific actions, just like you would with a drip-email campaign, to make direct mail part of your automated marketing attribution.
Direct mail automation can be simple and straightforward. Automation software makes a previously complex and time-consuming procedure simple. You no longer need to have a professional designer or copywriter because you can now handle all of your activities and campaigns in one location, from design to customization to shipment. With only a few clicks, any direct mail marketing campaign may be established.
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