Taking the step to digitize your processes does not immediately guarantee you the success you want. It requires time, effort, and making the right decisions when it matters. That said, have the knowledge you need by utilizing eCommerce personalization software. Know more about this solution and find yours to enjoy its benefits and optimize your eCommerce processes.


10+ Best Ecommerce Personalization Software

1. Dynamic Yield

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Rating: 4.3/5

Price: Custom

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2. Bloomreach Commerce Experience Cloud

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Rating: 4.6/5

Price: Custom

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3. Kameleoon

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Rating: 5/5

Price: Custom

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4. AB Tasty

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Rating: 4.8/5

Price: Custom

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5. Webtrends Optimize

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Rating: 4.9/5

Price: $188.64/Month

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6. Algolia

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Rating: 4.6/5

Price: FREE

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7. Wyng

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Rating: 3.3/5

Price: Custom

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8. Emarsys

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Rating: 4.2/5

Price: $335/Month

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9. Searchspring

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Rating: 4.8/5

Price: 4449/Year

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10. ContactPigeon

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Rating: 4.8/5

Price: |$165/Month

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11. Bluecore

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Rating: 4.4/5

Price: Custom

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What Is Ecommerce Personalization Software?

Ecommerce personalization software is the tool that will make the data regarding customer behavior within your reach with just a few clicks. It measures and integrates data analytics across multiple channels, allowing you to map customer journeys and gain better insights into developing your personalisation plans and strategies. 

With this tool, you can measure engagement and map issues addressed by leads, accounts, or customers to give them a personalized experience that meets their needs and demands. Also, it offers instant messaging and chat capabilities for creating and sending customized campaign messages and emails to make information flow better throughout the sales cycle.

Benefits

Securing a personalization technology offers you features for workflow automation that will save you time and cut costs necessary for data gathering and analysis. Also, it makes your processes more targeted to maximize results when interacting with prospects and high-value customers. It is a tool that improves the level of satisfaction and conversion rate.

Features

The list of features of available solutions in the market will allow you to know what software companies can offer you and your business for a better evaluation of your options. With knowledge regarding your business needs and how you are performing in the ECommerce industry, you should determine which of them can amplify your efforts and get better results. The following are features you should look into and consider during your decision-making and brainstorming process:

  • Behavior analytics
  • Channel management tools
  • Engagement tracking capabilities
  • A/B testing tools
  • Live chat features
  • Campaign management functionalities
  • Lead conversion tools
  • Customer journey mapping capabilities
  • Marketing automation functionalities
  • Artificial intelligence features
  • Data visualization features

Top 10 Ecommerce Personalization Software

1. Emarsys

This customer data platform has features for membership management and predictive modeling. They have 816 employees and have a revenue of 164.2 million dollars in generated revenue.

2. Bloomreach Commerce Experience Cloud

With this customer data platform, you can streamline processes for content management and conversion tracking. They have a revenue of 159 million dollars in revenue and have 760 people in their team.

3. Algolia

Algolia is an eCommerce software with functionalities for data capture and promotions management. They have 727 people working for them and have a revenue of 112.5 million dollars,

4. Dynamic Yield

This personalization software has abandoned cart server and customizable branding capabilities. They have 364 employees and have a generated revenue of 60.1 million dollars.

5. AB Tasty

With this AB testing tool, you can streamline time on site tracking and referral tracking. They have 41.2 million dollars in revenue and have 277 employees.

6. Kameleoon

When using Kameleoon, you can access features for conversion rate optimization and multivariate testing. They have 129 employees working for them and have 18.7 million dollars in generated revenue.

7. Wyng

With Wyng, you can use features for improving your lead management and email marketing processes. They have 15 million dollars in generated revenue and have 219 people in their team.

8. Searchspring

This eCommerce platform offers behavior tracking and SEO management features to improve your processes. They have 14.1 million dollars in revenue and have employed 101 people.

9. Webtrends Optimize

With Webtrends Optimize, you can use tools for data visualization and competitive analysis. They have over 5 million dollars in revenue and have 25 employees.

10. ContactPigeon

When using ContactPigeon, you can access functionalities for ROI tracking and lead qualification. They have employed 18 people and have a revenue of 2.6 million dollars.

FAQs

Why is eCommerce personalization essential?

People have varying interests and needs, and when selling your products and services, you need to understand these and adapt accordingly. Doing so ensures you can resolve their problems and keep them engaged while allocating your resources efficiently. Ecommerce personalization practices maximize the results of your sales and digital marketing efforts.

What are tips when personalizing customer experience?

When personalizing customer experience throughout the customer journey, you should consider that data is king. That said, you should go digital with your data collection to accelerate processes on tracking and analyzing customer behavior to provide personalized recommendations and services. Also, consider customer history and location when generating your campaigns.

What is CRM software in eCommerce?

CRM software helps eCommerce businesses gather and organize contact details and personal information of consumers to improve customer outreach programs and utilize platforms that customers prefer. With eCommerce CRM solution, your methods will be more data-driven and you can enhance team collaboration. Also, it has tools for tracking leads and managing customer loyalty programs.

Customize the elements of your eCommerce website and your processes according to customer preferences to generate the impact you desire and achieve expected results. Employing the necessary change and generating what you lack with the right digital tool in your hand can create wonders. That said, get the best eCommerce personalization software for you today.


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