If you rely on email marketing to get your branded message across, you need to have specific systems to perform certain functions in managing email lists. Managing email lists include tags, segments, and regularly cleaning of contacts in your list to ensure you retain and keep building quality contacts. As an email list manager, it’s your responsibility to track leads, ensure emails are received, and keep contact lists clean and data accurate. Does this sound like a lot of work to you? If so, an email list management software can help automate those processes and organize your lists better to make your workflow simpler.
13+ Email List Manager Software
2. HubSpot Marketing Hub
5. Constant Contact
14. NetHunt CRM
What Is Email List Manager Software
Email list manager software or mailing list is an email management tool that allows you to easily segment your audience, send targeted emails, and analyze essential email metrics (such as click-through rate, subscriber count, etc.). In most cases, this email managing technology has machine learning capabilities to provide robust insights and suggestions on how to improve ROI through email marketing.
Email list manager software is very useful for bulk email marketing, or any email marketing campaign as it offers many benefits in helping optimize email marketing management. Among the benefits of email list manager software are that it allows you to build a list of quality contacts, make sure emails are received by the target email address, track lead through the funnel, keep contact list clean and ensure data accuracy, and keep costs down and ROI high.
Among the key features of email list manager software is segmentation. This software segments contacts based on engagement, behavior, interest, and subscription information. With this segmentation of the contact list, you can target the right people, personalize your messages, and generate leads for your business.
Other features include customizations, system-to-system integrations, and more.
Top 10 Email List Manager Software
ActiveCampaign empowers businesses to create meaningful connections with their customers. Its SaaS platform allows businesses to create optimized experiences for customers by automating processes and communicating with customers across channels with personalized messages that are powered by artificial intelligence.
ActiveCampaign has a company size of 780 employees and makes $256M in revenue.
2. HubSpot Marketing Hub
HubSpot Marketing Hub is a marketing automation software that helps businesses attract the right audience, convert visitors into customers, and run complete inbound marketing campaigns at scale. HubSpot has 4,225 employees and makes $883M in revenue.
Mailchimp helps you design and share campaign messages across multiple email and ad channels. Mailchimp has a company size of 802 employees and makes $600M in revenue.
Sendinblue helps you easily manage marketing campaigns, transactional emails, and SMS messages, all in a single platform. Sendinblue has 400 employees and makes $36M in revenue.
5. Constant Contact
Constant Contact has all the features and tools you need to reach more customers and sell more products, simply promote something else. Constant Contact has 480 employees and makes $367M in revenue.
GMass is a plugin for Gmail to make it easy for you to send email marketing and email automation campaigns from right inside your Gmail account.
GMass has 32 employees and makes $6M in revenue.
Encharge is a marketing automation software for startups and digital businesses. Using this software, you can send emails based on what people do on your website and in your product. It also automates your marketing process across the user journey. Encharge has 6 employees and makes $1M in revenue.
MailerLite is a user-friendly email marketing tool that enables people of every skill to create professional-looking campaigns. MailerLite has 100 employees and makes $24M in revenue.
Omnisend is an all-in-one omnichannel marketing automation platform for ecommerce. This platform empowers users to improve engagement, customer retention, and purchase rate using highly targeted messages in all channels. Omnisend has 78 employees and makes $27M in revenue.
Moosend has a full-feature email marketing platform that includes a responsive email campaign editor, marketing automation, and many other competing features. Moosend has 16 employees and makes $3M in revenue.
What Makes a Good Email List?
A good or ‘healthy’ email list contains good quality, engaged contacts interested to hear from you. In addition, a healthy list will also have good delivery rates, frequent new subscribers, good open rates, low bounce rates, and having a contact that is actively opted in.
How Is Personalization Important in Managing Email Lists?
Email personalization makes your contacts feel like you understand their pain points and can solve them. Aside from that, personalized email content is relevant, timely, and feels ‘human’.
How Are Contacts Segmented?
Email contacts can be categorized or segmented by location, business size, lead score, or activity on your website.
Personalization matters in email marketing, generally in any marketing campaign. One way to make that happen is with the use of email lists. Managing email lists include segmentation to ensure you are able to provide personalized emails to targeted contacts. This way, you can generate leads while also simultaneously creating a more delightful and personalized customer experience.
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