Promoting your company’s brand is not a task limited to your marketing department. Your employees can also advocate for your company. In fact, anyone in your company can contribute to your marketing efforts.
Each time your workforce share branded content and information via social channels (even in their personal social networks), they contribute to your company’s social presence in many ways. Hence, your employees become your company’s spokesperson (or advocate) for your brand and mission.
A successful employee advocacy program will have employees voluntarily promote your company’s initiatives and messaging. Equipped with the right-fit software tool, you can make that happen. With that said, browse our list of excellent employee advocacy software choices to see which works best for your company.
13+ Employee Advocacy Software
3. Everyone Social
4. Dynamic Signal
11. Linkedin Elevate
12. Sprout Social
What Is Employee Advocacy Software
Employee advocacy software is specifically tailored for companies to engage their employees to share their company’s initiatives and other branded messaging in a variety of social channels. These tools build pre-approved content libraries accessible for employees to share via mobile, email, or social media.
With its gamification features, employee advocacy software promotes a higher volume of sharing among employees with their social networks. Done right, this can drive brand recognition to increase social engagement and generate more leads using the employees’ voice.
A successful employee advocacy software can do wonders in optimizing your brand’s social presence. The software allows employees to directly share and amplify branded and third-party content. Earlier, we mentioned that employees can share branded content on their personal social networks. That means you can reach more prospects who will trust your content and recommendations because they come from people they know more — your employees — unlike sending marketing messages directly from your brand itself.
Furthermore, having an employee advocacy solution in place helps you increase your brand awareness and recognition, improve internal communication, and optimize social selling. Aside from that, you can also increase your talent pool. Employee advocacy can also include sharing job postings. Essentially, employees can share personal endorsement for your job openings directly to their social network, which can simplify and amplify recruitment.
How does that sound?
Besides its gamification features, employee advocacy tools use artificial intelligence and machine learning to track company mentions and relevant third-party content. With its AI-powered capabilities, it can measure content and see what produces the highest engagement and assess the impact of a company’s marketing and recruiting efforts. Moreover, using this advocacy tool, employees can also add their own media sources and blogs aside from sharing your company’s branded content.
Additional important features of this advocacy solution include mobile capability (write, upload, and share content on mobile devices), reporting and analytics, content curation, and calculating return on investment (ROI). Also, this software integrates with customer relationship management (CRM), marketing automation, and social media management softwares to allow employees to oversee other essential processes related to brand advocacy.
Top 10 Employee Advocacy Software
1. Hootsuite Amplify
Hootsuite Amplify has a clean and intuitive mobile-first environment that boosts employee engagement by making it easy for employees to stay connected and keep updated. Hootsuite generates an estimated annual revenue of $405.3M and has 1,504 employees.
Smarp is an all-in-platform for all your communications and advocacy needs. This solution helps enterprise businesses communicate effectively with their entire workforce, corporate, and frontline. Smarp has an estimated annual revenue of $12.5M and has 81 employees and counting.
Sociabble delivers excellent mobile-first enterprise solutions for internal communication, employee advocacy, and employee engagement. Sociabble has 37 employees and makes $7M in revenue.
PostBeyond allows marketers to activate and engage employees to share content with their social networks on behalf of their brand. PostBeyond has 42 employees and makes $10M in revenue.
EveryoneSocial offers an employee advocacy, social selling, and employee communications platform designed specifically to help employees become powerful marketers, sellers, communicators, and recruiters. EveryoneSocial has 30 employees and makes $6M in revenue.
GaggleAMP empowers employees and stakeholders through social selling and social media amplification to increase the share of voice, press opportunities, and marketing campaign performance. GaggleAMP has 26 employees and makes $2M in revenue.
DSMN8 offers innovative solutions to enable employees to curate and share company-approved content libraries easily. DSMN8 has 25 employees and makes $5M in revenue.
Sprout Social offers Bambu — an employee advocacy platform that makes it easy for employees to share curated, pre-approved content across their social networks. Sprout Social has 700 employees and makes $131M in revenue.
9. LinkedIn Elevate
LinkedIn’s Elevate is an employee advocacy platform that has good reviews from users. LinkedIn has a company size of 15,800 and makes $8B in revenue.
Influitive customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. Influitive has 150 employees and makes $33M in revenue.
Who Uses Employee Advocacy Software?
Marketing teams, sales teams, and human resource departments can all leverage employee advocacy software.
How Important Is Employee Advocacy?
Employee advocacy programs help employees understand the company’s mission on a deeper level and make them feel part of it. This brings more meaning to employees, which influences motivation and positive work experience in return. Essentially, this drives the employees to share the company’s branded messaging.
What’s the Secret to a Successful Employee Advocacy Program?
The foundation of a successful employee advocacy program is engagement — this refers to how often and how much are your users logging in and using the employee advocacy software.
Your employees are one of the assets that drive your company’s success. This is why it’s important to build remarkable relationships and engagement with them. They can become your marketers, sellers, communicators, and recruiters. Everyone in your company has the power to promote your brand, even your customers. How so? Check our blog about customer advocacy software.
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