Establish a positive brand image of your company is not only important for the public but also for their industry as well. With employer branding software, employers of their companies are given tools to help boost their brand relations with their peers in the industry. Here are some of the best employer branding software available!
15+ Employer Branding Software
1. NextWave Hire
2. Built In
3. Glassdoor
4. TheMuse
5. BambooHR
6. Comparably
7. Greenhouse
8. Jobvite
9. Ontame.Io
10. Papirfly
11. PathMotion
12. Phenom People
13. Social Seeder
14. Vercida
15. Virgin Pulse
16. Workable
What Is Employer Branding Software?
Employer branding software is a brand management software that provides tools for employers and company leaders to improve the brand image of their company. This software branding strategy allows employers to establish a positive brand image of the company to its partners, employees, stakeholders, and recruiting candidates.
Benefits
Employer branding software allows employers and company leaders to establish a good image for the company to its partners, employees, stakeholders, and recruiting candidates as insiders of the company’s industries closely analyze the company’s image within those circles. Companies cannot rely on good PR alone, so companies need to establish a good image within their industry. The brand management platform also allows companies to increase brand retention within their industry. The bigger the retention, the better the brand awareness is. The brand intelligence software also encourages job seekers to apply for the company due to its positive reputation within the industry. Employees within the company can also help vouch for the positive elements of the company and its brand, making the employee ambassadors for the company.
Features
Employer branding software should provide a variety of brand management tools that help them manage their brand image within their respective industries. The software should also include employee brand ambassador software tools that include the creation of employee testimonials which helps give it is brand awareness some kind of legitimacy due to positive reviews from its own employees. The brand asset management platform should also provide tools for companies to establish their public profile within the software which they can provide details of the company. The brand asset management platform should also provide tools that allow companies and employers to create content promoting the company targetting to their industry, which they can use brand asset management software tools to execute such content.
- Brand management tools
- Employee testimonials tools
- Public company profiles
- Brand asset management tools
- Content creation tools
Top 10 Employer Branding Software
1. Ontame.Io
Ontame.Io allows employers to strengthen their talent attraction with its talent management software and social media management software that brings in positive results for their brand awareness. Ontame.Io has 11 employees and earns annual revenue of $1.6 million.
2. Phenom People
Phenom People uses the power of artificial intelligence to help job seekers find the right company to work with based on their reputation and their brand management. Phenom People has 965 employees and earns annual revenue of $139.9 million.
3. Greenhouse
Greenhouse provides employers and human relations the tools they need to strategize their recruitment marketing. Greenhouse has 394 employees and earns annual revenue of $106.4 million.
4. Jobvite
Jobvite’s talent acquisition software helps companies attract job seekers that help them increase their employment network. Jobvite has 472 employees and earns annual revenue of $64.8 million.
5. Built In
Built In helps job seekers with their job search software that helps them be informed of companies’ reputations that may help them get the jobs they want. Built In has 162 employees and earns annual revenue of $22.9 million.
6. Comparably
Comparably allows users to compare companies and their details such as salaries and employee reviews that can help them make decisions for the next step in their careers. Comparably has 42 employees and earns annual revenue of $6.1 million.
7. PathMotion
PathMotion provides employers with their employee advocacy software that helps lure in job candidates easily. PathMotion has 37 employees and earns annual revenue of $5.4 million.
8. Social Seeder
Social Seeder empowers employers to utilize their powerful advocates to increase their brand awareness, which is through its own employers. Social Seeder has 21 employees and earns annual revenue of $5.3 million.
9. Papirfly
Papirfly empowers employers with their brand activation software that motivates teams and employers to create studio-like content that helps increase brand awareness. Papirfly has 19 employees and earns annual revenue of $4.8 million.
10. NextWave Hire
NextWave Hire guides employees to strategize their recruitment campaign with its employer branding tools that can help them attract recruit candidates. NextWave Hire has 3 employees and earns annual revenue of $400,000.
FAQs
Can employer branding software be used to improve the public relations of the company?
Yes. While employers can build a positive image of the company to its respective industries, they also need to build a positive image to the image as both affect the way the company is seen publicly. As such, public relations and industry reputation go hand-in-hand in increased positive brand awareness.
Can employer branding software help resolve company mishaps?
It would depend on the magnitude of the mishap and whether it has consequences for the company and the industry at large. In cases like this, employers must enlist help from public relations through PR software to help resolve the crisis which can work with employer branding software. Accountability is important in resolving company mishaps. As such, difficult decisions must be made to harbor real change within the company that may increase the goodwill both of the public and their respective industry.
How much does employer branding software cost?
Pricing for employer branding software is usually customized, with pricing tiers that offer more features or less. Pricing for employer branding software may vary depending on the features available and the intended target user. Small organizations may benefit more from low-cost employer branding software, while large organizations may benefit more from high-cost software.
Employers are empowered to make well-informed decisions to increase their reputation within their industry thanks to employer branding software. Not only the software can help them in the industry, but it also helps raise brand awareness within the public too.
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