Businesses at the apex of the industry are those that are proficient in the marketing field. That said, the strategies and methods you put in are factors that can define the reputation and success of your brand. Take a transformative step and step up your game by going digital. You can start it by equipping your company with robust enterprise marketing management software.


14+ Enterprise Marketing Management Software

1. Monday.Com

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Rating: 5/5

Price: FREE

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2. HubSpot Marketing Hub

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Rating: 4.7/5

Price: $45/month

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3. Workfront

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Rating: 5/5

Price: Custom

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4. Oracle CX Marketing

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Rating: 5/5

Price: Custom

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5. Airtable

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Rating: 5/5

Price: FREE

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6. HCL Unica

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Rating: 5/5

Price: Custom

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7. Aprimo

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Rating: 5/5

Price: Custom

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8. Adobe Marketing Cloud

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Rating: 5/5

Price: Custom

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9. Welcome Marketing Operations Platform

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Rating: 4.5/5

Price: FREE

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10. Frontify

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Rating: 5/5

Price: Custom

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11. Skyword

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Rating: 4.9/5

Price: Custom

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12. SAS Marketing Operations Management

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Rating: 4.5/5

Price: Custom

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13. MARMIND

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Rating: 5/5

Price: Custom

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14. Web.Com for Enterprise

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Rating: 4.5/5

Price: Custom

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15. SAP Marketing Cloud

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Rating: 4.4/5

Price: FREE

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What Is Enterprise Marketing Management Software?

Enterprise marketing management software helps marketing departments od enterprises with their day-to-day marketing activities. It provides digital tools to aid with marketing planning and other steps involved in the process. Also, it offers functionalities for the optimization of resources and curation of campaign ads. This system also presents its users with an integrated database for storing essential documents and records. 

It also allows automation of the collection of data analytics and simplifies information by transforming it into visual reports. In addition, this marketing management software has capabilities to streamline channel management. Another thing you can enjoy in this digital program is its collaboration tools.

Benefits

When you use this technology, you can reduce the budget necessary to achieve your enterprise marketing goals. Also, you can relieve your workforce of some of the stress by taking repetitive tasks off their plate. A functional enterprise marketing software also decreases the chances of human error and ensures quality results.

Features

When you visit the software market and look up enterprise marketing management software, you will discover a long list of available digital solutions. They aim to help businesses with their enterprise marketing and claim to be the best in that game. That said, you should consider your options and filter them carefully. Although each of them can benefit you, your objective should be to pick the most suitable one for your large organization. Here is a list of features that would help you secure quality results in your enterprise marketing management strategies:

  • Marketing automation capabilities
  • Campaign management features
  • Mult-channel marketing tools
  • Analytics platform and dashboard
  • Social media marketing functionalities
  • Lead management properties
  • Powerful reporting tools
  • Marketing resource management tools
  • Customer segmentation controls
  • Third-party applications integration

Top 10 Enterprise Marketing Management Software

1. HubSpot

This software allows its users to utilize adaptive testing and audience targeting functionalities. They have generated revenue of 1.1 billion dollars and have 2,638 employees.

2. ActiveCampaign

This software is a marketing automation solution that functions to streamline content management and ROI tracking. They have 256 million dollars in revenue and employed 780 people.

3. Marketo

This digital solution has lead generation and email marketing tools. They have 209 million dollars in generated revenue and employed 700 people in their team.

4. Workfront

Workfront provides its users with services to simplify brainstorming and capacity management. They have 1,039 people in their team and have 200 million dollars in generated revenue.

5. monday.com

This digital solution has tools for activity planning and advertising management. They have generated revenue of 188.2 million dollars and have 799 people working for them.

6. Airtable

Campaign management and collaboration tools are available in this software. They have 124 million dollars in generated revenue and employed 300 people in their team.

7. Pardot

Pardot offers campaign planning tools and predictive analytics capabilities to its users. They have 410 employees and have generated a revenue of 80 million dollars.

8. Exponea

Goal setting and conversion tracking controls are accessible in this software. They have 263 people working for them and have 43 million dollars in generated revenue.

9. Oracle CX Marketing

Website visitor tracking and sales analytics functionalities are examples of features in Oracle CX Marketing. They have 135,000 employees and have 39.07 million dollars in revenue.

10. Mediatool

Mediatool is a platform that helps enterprises with their project management and channel management capabilities. They have generated revenue of over 5 million dollars and have 25 employees.

FAQs

What is enterprise marketing?

Enterprise marketing refers to the activity of leveraging marketing resources to expand target reach. Also, large organizations employ enterprise marketing strategies to secure growth in their customer pool. Managing and compelling existing customers are also of crucial importance in this strategy. In addition, enterprise marketing is the action of utilizing various marketing channels for efficient customer outreach.

What is the role of CRM in enterprise marketing management?

Aside from raking in new potential customers, establishing rapport and encouraging loyalty is essential for enterprise marketing management. In that matter, an enterprise CRM provides a solution for the complex processes involved. An operative enterprise CRM software offers customer communications management platforms. Also, it allows its users to generate customer portals to accommodate inquiries and improve accessibility.

What are the responsibilities of an enterprise marketing manager?

As an enterprise marketing manager, it is your responsibility to oversee coordination between the various marketing teams and departments. Also, you should ensure that every step in the enterprise marketing process goes without a hitch. Monitoring the metrics for the execution, distribution, and other essential digital marketing areas also belong in the long list in the tasks of enterprise marketing managers. In addition, undergoing decision-making and planning is also part of the job description.

Magnify the skills and the efforts of your marketing team with the perfect marketing software for your business. They say modern problems require modern solutions. That said, keep up with the harsh competition of the ever-changing and fast-paced business world by taking the better alternative of gaining digital solutions as a powerful addition to your workforce. Download the best enterprise marketing management software today and be one of the top-ranking enterprise businesses tomorrow.


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