Being a freelancing PR professional is a liberating profession, but it requires a lot of responsibility. With freelancer public relations software, freelancing PR professionals can easily establish their own independent public relations business easily and effectively. Here are some of the best PR software for freelancers available right now.
13+ Freelancer Public Relations Software
2. Critical Mention
7. Airtime Pro
9. Muck Rack
11. Covered Press
What Is Freelancer Public Relations Software?
Freelancer public relations software is a specialized public relations management software for freelancing public relations professionals. This PR management software allows freelancing PR professionals to manage their own public relations office that has the features seen in generalized PR software, except it’s optimized for freelancers.
Freelancer public relations software gives public relations professionals the freedom to manage their own public relations office. As freelancers, they can take most of the revenue they earn from their clients as they can determine their own price and services they offer. Independent PR professionals are also free from any other obligations from their previous employers as they can get to make their own PR decisions for their clients.
The software also gives freelancing PR professionals a range of media contacts that they can network and connect with when publishing PR material such as statements are needed. The software is also adjusted to allow freelancers to work remotely as opposed to an actual office desk, which in turn also reduces operating costs on the end of the freelancer.
Freelancer public relations software features are almost the same as a typical generalized public relations software that agencies would use. The difference is that they are optimized for use by freelancing PR professionals. One of the most important features of freelancer public relations software is that it has a database full of media contacts where freelance PR professionals can reach out to, such as journalists, companies, influencers, marketers, and many more through its public relations database. The software should also contain social media monitoring software tools where freelance PR professionals can monitor how much their clients are mentioned in social media. The software should also provide document creation software tools where freelance PR professionals can create, write and edit press releases and PR statements.
- Optimized for freelance PR professional use
- Public relations database
- Media monitoring tools
- Document creation tools
Top 10 Freelancer Public Relations Software
1. Muck Rack
Muck Rack helps to freelance PR professionals run a smooth PR campaign with their easy-to-use PR software. Muck Rack has 114 employees and earns annual revenue of $26.7 million
PRWeb provides tools to freelancing PR professionals with customer engagement tools that aim to smoothen communication between customers and the company.PRWeb is owned and developed by Cision, which the parent company has 2,305 employees and earns annual revenue of $465.6 million.
3. Critical Mention
Critical Mention provides freelancing media monitoring tools across all mediums for accurate measurements and a media contact database. Critical Mention has 91 employees and earns annual revenue of $13.2 million.
Brand24 empowers freelancing PR professionals with their media monitoring tools that allow them to see how their brand is being responded to by the public. Brand24 has 80 employees and earns annual revenue of $9 million.
Prowly assists freelancing PR professionals with their software that provides software tools that help them send engaging PR material to their companies. Prowly has 34 employees and earns annual revenue of $8 million.
Prezly provides internal communication software that helps them connect with media contacts and publish PR material. Prezly has around 25 employees and earns a revenue of around $5 million.
Teamogy provides helpful workforce management software that helps them execute PR campaigns with ease. Teamogy has around 25 employees and earns around $5 million in revenue.
Beevolve uses the power of social media with data PR analytics software that generates reports that can help freelancing PR professionals enhance their client’s brands. Beevolve has around 25 employees and earns a revenue of around $5 million.
CoverageBook provides PR software tools that help better inform freelancing PR professionals in managing their client’s public image. CoverageBook has 9 employees and earns annual revenue of $2.1 million.
10. Covered Press
Covered Press provides freelancing PR professionals with its automated software that helps smoothen public relations. Covered Press provides automation tools that streamline PR reporting for freelancer PR professionals.
Does freelancer public relations software exist as a standalone product?
Not really. Most public relations software used by freelance PR professionals is also used by agency firms. However, some software does adjust and optimize the features that would allow freelancer PR professionals to use them even without an agency backing them.
What other software is related to freelancer public relations software that freelancing PR professionals can use?
Besides freelancing public relations software, freelancing PR professionals can also use media and influencer targeting software to help them find media contacts that they can network with. They can also use the influencer targeting software to find influencers to connect with matters such as product endorsements. Freelancing PR professionals can also use brand management software if they are working with a marketing client to help marketers manage their brands.
How much does freelancer public relations software cost?
For freelancer public relations software, pricing can range from $9.95 per month to $99 per month or more, with custom pricing available for some software. Pricing for freelancer public relations software can vary depending on the features available and the intended target audience. Freelancing PR professionals should do their part to study the software and its features and tools to see if they fit their needs to manage their own public relations.
PR professionals can say goodbye to being managed by a larger firm as its freelancer public relations software offers public relations features and tools that truly establish their independence.
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