To capture the interests of your new leads and persuade them to take the step forward of transitioning into buying customers, you should ensure to assign the sales reps that can best take care of and nurture a lasting relationship with them. That said, simplify the complexities of matching leads to accounts and streamline your lead routing process by securing robust lead-to-account matching and routing software. 


18+ Lead-to-Account Matching and Routing Software

1. LeanData

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Rating: 5/5

Price: Custom

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2. RingLead

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Rating: 5/5

Price: $12000.00/year

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3. Chili Piper

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Rating: 5/5

Price: FREE

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4. Sugar Market

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Rating: 5/5

Price: Custom

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5. Traction Complete

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Rating: 4.5/5

Price: Custom

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6. Openprise

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Rating: 5/5

Price: $48000/year

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7. Lane Four Highroad

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Rating: 5/5

Price: Custom

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8. Tray.Io

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Rating: 5/5

Price: $500/Month

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9. Leadspace

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Rating: 5/5

Price: Custom

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10. Terminus ABM Platform

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Rating: 4.5/5

Price: Custom

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11. CaliberMind

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Rating: 5/5

Price: Custom

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12. Syncari

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Rating: 5/5

Price: $1,495/month

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13. D&B Optimizer

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Rating: 5/5

Price: Custom

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14. Bizible

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Rating: 4.9/5

Price: Custom

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15. 6sense ABM/ABX Platform

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Rating: 4.9/5

Price: Custom

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16. Distribution Engine

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Rating: 5/5

Price: $25/month

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17. HG Insights

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Rating: 5/5

Price: Custom

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18. LeadAngel

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Rating: 5/5

Price: Custom

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19. PowerRouter

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Rating: 5/5

Price: $15/month

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What Is Lead-To-Account Matching and Routing Software?

Lead-to-account matching and routing software is a digital solution that helps the sales team match new leads to existing accounts in your CRM software. It analyzes numerous data points such as company name, email field, and domain field and searches your records to determine several other characteristics. With this software, you can access needed controls under one roof and centralize information in an integrated platform.

This software solution is a powerful tool for your data analysis. It ensures that you assign the right sales representative to deliver and execute lead management practices and build a better relationship with specific leads. 

Benefits

With this technology, you can eliminate the hassle and overcome the inefficiency of dealing with repetitive tasks manually by taking advantage of its capability for workflow automation. Also, it increases accuracy for the process and gives you better insights to improve your account-based marketing practices. In addition, using this tool will help your sales team identify and get rid of duplicate leads and have cleaner data.

Features

Before you can go ahead and achieve the results you want for your matching and routing tasks, first, you should go through the testing situation of choosing the right modern solution to equip your team. Considering the plenty of possible choices included in the list of options provided by the software market, singling out which one to select is no easy task. That said, ensure to check essential features to filter them out effectively. Some of the elements you should look into include their supported digital devices, the business size they fit with, service offerings, and pricing structure. Also, consider these features during your decision-making process:

  • Lead distribution tools
  • Lead capture functionalities
  • Data profiling capabilities
  • Source tracking features
  • Contact management tools
  • Workflow management features
  • Territory-based routing capabilities
  • Campaign management functionalities

Top 10 Lead-To-Account Matching and Routing Software

1. Sugar Market

With this all-in-one marketing platform, you can efficiently complete personalizing campaigns and sales analytics tracking. They have a revenue of 72.8 million dollars and have employed 502 people. 

2. Terminus ABM Platform

List management and source tracking tools are examples of features in this software. They have generated a revenue of 42 million dollars and have employed 200 people. 

3. LeanData

This lead management software has lead qualification and lead segmentation tools. They have a revenue of 41 million dollars and have 200 people on their team.

4. Tray.Io

Tray.io is an integration software with drag & drop features and artificial intelligence capabilities. They have a generated revenue of 33.1 million dollars and have 286 people working for them.

5. Traction Complete

When you use this software, you can simplify the processes of data quality control and data discovery. They have 98 people working for them and have a generated revenue of 14.2 million dollars.

6. Leadspace

Leadspace is a customer data platform that provides its users with data blending and prospecting tools. They have 13.9 million dollars in revenue and have 106 employees. 

7. Chili Piper

With this sales enablement solution, you can use functionalities for lead capture and customizable branding tools. They have 171 employees and have a revenue of 11.3 million dollars. 

8. RingLead

This data management software offers metadata management and address validation tools to its users. They have 11 million dollars in generated revenue and have 80 employees working for them.

9. Openprise

Openprise is a data quality software with functionalities for address validation and master data management. They have 6.5 million dollars in revenue and have 45 employees in their team.

10. Lane Four HighRoad

Functionalities for account based marketing and lead distribution are accessible in this digital solution. They have 42 people in their team and have 2.4 million dollars in generated revenue. 

FAQs

What are factors to consider for effective lead distribution?

Lead distribution involves considering essential elements and analyzing crucial aspects regarding your leads and sales reps. Some of the things you should consider include the experience, performance, specialty, and availability of your sales representatives. Also, you should study the data points in your leads, such as their geographic location, value deal, and undertake the lead scoring strategy.

What is lead generation software?

Lead generation software is a modern solution helping businesses generate and establish their advertising campaigns across channels to increase brand awareness. It piques the interest of your market to collect leads and automatically route them to assigned sales and marketing teams. With this software technology, you can efficiently gather and analyze metrics and lead intelligence to ensure conversion and increase the number of deals closed.

What are essential tips in allocating leads?

One tip you should consider is to start going digital with assigning leads to your sales team and automating your lead allocation processes. Also, ensure to know the capacity and capabilities of your sales reps. You can get accurate assessments by utilizing employee performance monitoring solutions to track productivity and efficiency.

Assign your sales reps with leads that can help them maximize their potential and show off their skills to optimize lead generation efforts and analyze data effectively to personalize your marketing strategy. Do not waste time doing things manually and step to greater heights by incorporating agile methods to execute your lead to account mapping and lead routing strategy with the best lead-to-account matching and routing software.


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