More and more people get dependent on their smartphones to look for the next restaurant to visit or find the nearest grocery store. That said, it is a wise move to tap into this opportunity and leverage modern solutions to execute a location-based marketing strategy. Reach your customers at a favorable timing and catch them at the perfect chance to increase their chances of visiting your business location with robust location-based marketing software.
12+ Location-Based Marketing Software
1. PlotProjects
2. Adobe Experience Platform
3. Purple
4. Radar
5. Cisco Hyperlocation
6. Kumulos
7. Xtremepush
8. Stampede
9. Beaconstac Beacons
10. Digital Element
11. Colocator Engage
12. GroundTruth
What Is Location-Based Marketing Software?
Location-based marketing software is a digital solution that utilizes geofencing capabilities to help advertisers reach more potential customers based on their location and the places they visit. This software collects and receives location data from the smartphones of potential customers nearby and those that visit predefined geofence locations. It unifies needed functionalities in a centralized platform and allows users to generate and customize display advertising content and marketing messages to send to the recipients.
Also, this type of marketing platform provides data analytics tracking and reporting tools giving businesses better insights on the results of their marketing activities and knowledge on customer behavior.
Benefits
With this technology, you can employ cost-efficient and time-saving location-based marketing strategies and personalize the customer experience, helping you with increasing the number of visitors and maximizing marketing efforts. Also, it has workflow automation capabilities for streamlining repetitive tasks and allowing businesses to breeze through the lengthy process of completing involved complex marketing tasks.
Features
Look for your very own location based marketing solution in the software market and single out the most suited for you, which provides service offerings that align with your marketing needs. One piece of advice is to study your available options deliberately. Take a meticulous approach in filtering your choices and look into essential factors such as their compatibility with your business size, the list of their supported digital devices, and the prices of their subscription plans. Also, consider the following features in your decision-making process:
- GPS tracking functionalities
- Workflow management tools
- Social media analytics
- Lead management features
- Campaign management functionalities
- Data visualization capabilities
- Predictive analytics tracking capabilities
Top 10 Location-Based Marketing Software
1. Cisco Hyperlocation
This software allows its users to access engagement management and customer communications management features. Cisco has a generated revenue of 49 billion dollars and has 79,500 people working for them.
2. Adobe Experience Platform
With this digital solution, you can streamline workflow management and AB testing. Adobe has generated a revenue of 12.86 billion dollars and has employed 22,516 people.
3. Digital Element
Functionalities for content management and fraud prevention are accessible in this digital solution. They have employed 138 people and have generated a revenue of 20.3 million dollars.
4. Purple
When you use this software, you can access functionalities for generating visitor reports and social media integration. They have 100 employees and have 12 million dollars in generated revenue.
5. Xtremepush
Xtremepush is a marketing platform that has marketing automation and ROI tracking functionalities. They have 51 employees in their team and have a generated revenue of 7.4 million dollars.
6. Beaconstac Beacons
A live chat platform and customizable formats are examples of features in this proximity marketing software. They have a generated revenue of 7 million dollars and have 36 people in their team.
7. Radar
This location intelligence software has location tracking and geocoding capabilities. They have 27 employees working for them and have a generated revenue of 4.1 million dollars.
8. Plot Projects
With this location intelligence solution, you can use geo targeting and behavioral analytics tracking tools. They have 3.8 million dollars in generated revenue and have 15 people on their team.
9. Kumulos
Kumulos is a mobile marketing software that has tools for SMS messaging and email marketing capabilities. They have nine employees in their team and have 1.3 million dollars in generated revenue.
10. Stampede
Stampede provides its users with campaign tracking and feedback management tools. They have 21 employees working for them and have 769 thousand dollars in revenue.
FAQs
What are the advantages of location-based marketing?
With a location-based marketing strategy, you can reach out to your customers by providing relevant ads and attractive offers to encourage impulse and appeal to customers at the moment when they are most likely to purchase your products and services. Also, it improves your brand management practices helping you increase brand visibility, expanding your loyal and engaged customer base.
How do you make your location-based marketing strategies more effective?
One of the tips you should employ in your strategies is to collect and analyze essential metrics and data analytics to identify current gaps in your processes and pivot your plans to the most optimal direction to ensure business growth. Also, compose and generate creative and compelling content and utilize marketing platforms to ensure customer engagement.
What are examples of location-based services?
Location-based services refer to those that use and track location data from potential customers in real-time for business and security purposes. The technology used to track location includes GPS, Wi-Fi location, NFC, and RFID. Some examples of services that belong in this category include ride-sharing, logistics tracking, and fleet tracking.
Step up your game and direct your marketing efforts on aspects and strategies that would bring you the results you want by going digital with your marketing operations. That said, equip the best location-based marketing software for you as early as now and hit the bullseye on your target customers.
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