Marketing is the action of promoting and selling products or services. There are many different strategies, tactics, and materials that are being used to effectively market. However, marketing is not just that, there are specific ways to ensure that your marketing strategies penetrate your target audience. One commonly used way is marketing account intelligence; this is the practice of gathering account data for informed marketing business decisions. Marketing account intelligence effectively aims to a specific market and build insights that help a business.
Read the full article to know more about this software, its benefits, its features, the top 10 software available in the market, and the answers to the frequently asked questions.
25+ Marketing Account Intelligence Software
1. ZoomInfo
2. Apollo.Io
3. 6sense ABM/ABX Platform
4. Adapt
5. Priority Engine
6. Adobe Marketo Engage
7. Cognism
8. InsideView
9. UpLead
10. Lead Forensics
11. Act-On
12. Metadata.Io
13. Bombora
14. Lead411
15. Demandbase ABM Platform
16. Brandwatch
17. Crunchbase
18. Infer
19. Terminus ABM Platform
20. KickFire
21. LeadSift
22. FullContact
23. CloudLead
24. SalesIntel
25. DataFox
26. Owler
What is Marketing Account Intelligence Software?
Marketing Account Intelligence Software is the platform that every marketer needs. This software targets specific accounts and collects data and insights to efficiently perform marketing initiatives. Marketing Account Intelligence locates and scores leads to analyze how these leads will turn into customers. Using this software, marketing activities will be maximized and in return achieve marketing successes.
Benefits
Marketing Account Intelligence Software was created to efficiently do marketing. This software is cost-effective and will lessen the cost given to accounts that have a low likelihood of conversion. This software will also help create a customer database. Marketing Account Intelligence Software is proven and tested to accelerate sales.
Features
Marketing Account Intelligence Software is equipped with different tools, functionalities, and features that maximize its performance. Among the commonly used are data management functionality, customer relation management feature, account-based marketing software, and other marketing tools.
Top 10 Sofware
1. ZoomInfo
ZoomInfo aims to help your business grow. This software is trusted by 20,000+ businesses in the world like Google, Amazon, T Mobile and Zoom. ZoomInfo is perfectly rated and is priced at 99 USD per month.
2. Apollo.Io
Land your dream customers with Apollo.Io. This software injects intelligence into your workflows to achieve greater things. Apollo.Io offers laser-precise targeting, free will to start, and makes smart GMT simple.
3. 6sense ABM/ABX Platform
6sense ABM/ABX Platform aims to own every section in the buying stage from creating to capturing to accelerating to amplifying.
4. Adapt
Here in Adapt, finding, selling, and repeating is a walk in the park. Adapt is a fresh accurate buyer intelligence for sales and marketing professionals. This software is trusted by the world’s best brands like Limelight Network, Callbox Lead Management Solutions, Alibaba Group, and Vendisys.
5. Priority Engine
Helping businesses achieve success and boost sales— Priority Engine. This software is the leading intent solution for B2B tech because of its delivery of prospect-level intent, the massive audience of registered buyers, and the largest network in B2B tech.
6. Adobe Marketo Engage
Engaging customers every step of the way— Adobe Marketo Engage. This highly rated platform offers services on lead nurturing & management, account-based marketing, personalization, cross-channel engagement, integrated sales application, and marketing measurement and attribution.
7. Cognism
Leader in premium sales intelligence— Cognism. This software helps you connect to your target accounts and in return accelerate sales. Cognism is trusted by over 1000+ teams to connect with confidence and exceed targets.
8. InsideView
InsideView is a B2B data and intelligence solution. This perfectly rated platform can be enjoyed for 6,000 USD per year. InsideView manages data quality, sells smarter, and experiences growth quicker.
9. UpLead
A platform with 95% data accuracy, perfectly rated 5/5, and can be used for free? UpLead is the way to go. This software offers a range of products like a prospector, data enrichment, chrome extension, email verification, and technographic.
10. Lead Forensics
The global leader in website visitor identification— Lead Forensics. For only 69 USD per month, this perfectly rated platform helps you grow your business and turn every visitor into a lead.
FAQs
Who uses Marketing Account Intelligence Software?
Marketing Account Intelligence Software is used by marketers, sales and marketing teams, and other marketing professionals.
Is Marketing Account Intelligence Software useful?
Marketing Account Intelligence Software was created to assist marketers inefficiently performing their marketing initiatives through accounts that are highly likely to use their products and services.
Is Marketing Account Intelligence Software for free?
Marketing Account Intelligence Software is reasonably priced. Some offer free use of their basic services, and others offer free trials within a fixed time.
Target accounts that will surely create a positive impact on your business using Marketing Account Intelligence Software. Be sure to check on the full list above to find out the best software platform for you.
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