15+ Marketing Analytics Software

Introduction

Businesses and companies strive to sell their products and provide their services to as many people as they possibly can. Growth in business can be achieved with marketing analytics software. According to Mailchimp, the marketing analytics definition is, “A math-based principle that seeks to find patterns in your marketing data to increase actionable knowledge you can use in your marketing strategy to improve your marketing performance.”


Therefore, marketing analytics software is one of many effective analytics tools that can be used to ensure efficiency and to reach a wider audience.

1. HubSpot

Details

Rating: 5/5

Price: $50/Month

Download

2. Funnel.io

Details

Rating: 5/5

Price: $499/Month

Download

3. Adobe Analytics

Details

Rating: 5/5

Price: Custom

Download

4. IBM Digital Analytics

Details

Rating: 4.9

Price: Free

Download

5. TapClicks

Details

Rating: 5/5

Price: $79/Month

Download

6. Morphio

Details

Rating: 5/5

Price: $299/Month

Download

7. Pathmatics

Details

Rating: 4.8/5

Price: Custom

Download

8. Bizible

Details

Rating: 5/5

Price: $1500/Month

Download

9. Adverity

Details

Rating: 4.9/5

Price: $1.00/Month

Download

10. Moat Analytics

Details

Rating: 4.8/5

Price: $67/Month

Download

11. TrackMaven

Details

Rating: 5/5

Price: $20/Month

Download

12. Cyfe

Details

Rating: 5/5

Price: $20/Month

Download

13. Semrush

Details

Rating: 5/5

Price: $199.95/Month

Download

14. Mixpanel

Details

Rating: 5/5

Price: $25/Month

Download

15. Heap

Details

Rating: 5/5

Price: $400/Month

Download

16. Crazy Egg

Details

Rating: 5/5

Price: Free

Download

 

What Is Marketing Analytics Software?

In market analytics, data concerning the marketing of a business is collected and then analyzed. Through the analysis of the data collected, businesses are able to take that information and use it to maximize the productivity of a company.

With marketing software, analysis is done more easily. There are various types of marketing analytics and marketing analytics tools that are utilized.

Benefits

Businesses may have to deal with copious amounts of information and data, but by using software, data collection and analysis is a piece of cakeSoftware provides a computer with a set of instructions that tells that computer what to do, creating a routine that makes the procedures and tasks less of a headache. Through marketing analytics software, analysis and monitoring can be done with much more ease. 

Features

There are various pros to having marketing analytics software. There are predictive analytics tools, powerful customer analytics, fool-proof interfaces, well-structured reporting dashboards, flexible marketing platforms–and these are just a few tools from a very long list of helpful software and products to benefit from!

With digital marketing analytics softwaredata shown to you is made clear for a full understanding of what is going on in your company. With this data, you are then able to make smarter decisions for your business.

Top 8 Products

1. Hubspot Marketing Hub

Don’t waste your time fretting over disorganized data–leave it up to HubSpot Marketing Hub. HubSpot Marketing Hub is the platform you need, offering various products for managing content, sales, marketing, and even customer relationship management. Comparison of over 350,000 certified professionals, the company serves 113,000+ people!

Being equipped with a complete set of tools for your business to grow, you are sure to see an increase in sales and leads.

2. Funnel.io

Funnel takes marketing data and makes it business-ready. Not only does Funnel place data where you need it, it also integrates with the tools you already use, making it super easy to use. The company consists of  200 employees that are more than willing to provide their expertise to around 700 customers.

3. Adobe Analytics

Adobe Analytics turns data into insight and insights into predictive success. By using APIs, key business processes are able to be integrated with important customer data. Real-time analytics are handed to customers on a silver platter, making discovering high-value audiences easier for businesses. 

Adobe earns more than $12.87 billion annually and has more than 21,000 employees.

4. IBM Digital Analytics

As a cloud-based server, IBM Digital Analytics has got you covered by helping improve the efficiency of digital marketing, turning mere visitors into loyal consumers, and increasing revenue. companies that have worked with IBM Digital Analytics include Admiral, Admiral Group Plc, Urban Outfitters, and Selfridges.

The company offers various tools for developers and tools for businesses. IBM Digital Analytics has over 10,000+ employees who are ready and more than willing to give a helping hand.

5. TapClicks

Since its founding in 2009, TapClicks has provided marketing and advertising specialties to 5,000+ media companies, publishers, and agencies. TapClicks has top-notch products, the best SEO tools, and high-quality products that are simple to use, and around 51-200 positive, respectful employees.

As a global leader in marketing technology, TapClicks provides a plethora of marketing tools available for you to use.

6. Morphio

Over 2,400 companies spanning 81 countries are receiving marketing assistance from Morphio’s 10 employees! From marketing suggestions, to monitoring ad spending and money management, and audience analysis, Morphio helps companies better grow in terms of marketing performance! 

Experience this powerful platform and increase your business’s numbers.

7. Pathmatics

Businesses need more than data; they need insights that they can take action on. With over trillions of impressions and 158M+ creatives on Pathmatics and 6,800+ users, calculated decisions are able to be made based on Pathmatics’ digestible business data. This powerful platform provides data analytics software that is incredibly user-friendly and easy to follow.

8. Bizible

Bizible serves as a driving force of growth as it contributes to smart solutions that companies can use. Thousands of data-driven markets trust Bizible because Bizible improves marketing impact through solid data foundation. Around 21-200 employees are dedicated to boosting better performance in your company through business data analytics.

Why is it important to have marketing analytics software?

Because the world is adapting to more technological advancements, it is critical that businesses adapt as well and take advantage of the wide reach that the internet provides. Various software, such as risk management software, proofreading software, data entry software and other software of the same sorts are now needed more than ever. An analytics platform provides information that can help a business make the best decisions possible in order for optimal growth.

What can marketing analytics be used for?

Marketing analytics may be used to examine how the business is performing and in turn, the business can brainstorm ways to improve performance based on the analysis. An analysis takes data and turns it into information, giving a bigger picture of what’s going on. Plans can be formulated, money can be properly allocated, and smart investments can be made in accordance with the analysis. Furthermore, analytics can also be used to compare business data analytics, taking marketing activities and comparing them with other businesses and competitors.

What are the pros of marketing analytics software?

Everyone nowadays has shifted to the online world. That means there is a great amount of data that can be found online. With marketing analytics software, an abundance of data will be collected and analyzed with no problem. Businesses won’t have to worry about shuffling through and interpreting a burdensome amount of figures or statistics if they have software. Website analytics can also be used along with marketing analytics in order to receive more traffic onto a business’s website which helps with marketing.

Conclusion

There are countless benefits of having marketing analytics software, from being able to see the entire marketing picture to sound decision-making for business. Reap the benefits of having marketing analytics software.


Related Posts