Behind a great marketing campaign is a team of busy marketers trying whose hard work to promote the product effectively has paid off. Many marketers have several marketing campaigns to go through and a marketing calendar software help organizing heavy tasks much easier to keep track of. Here are some of the best marketing calendar software available right now.
10+ Marketing Calendar Software
What Is Marketing Calendar Software?
A marketing calendar is a calendar software tool that marketers use to organize their marketing activities and promotional campaigns. Marketing calendar software has made this tool more visually pleasing and it’s now easier to organize as marketers can refer to the calendar to keep track of their assignments and tasks needed to do in a period of time.
Marketing calendar software can help marketers have a unified goal in bringing their companies to the top of their game! The software can also help marketers organize and track their tasks and assignments needed to be done. This is especially useful when organizing multiple marketing campaigns taking place at a similar time which makes campaign management easier. Marketers would also monitor workflow management through the software and compare the performances of each workflow team during evaluation.
- Unified goal to bring the best out of their company
- Helps marketers organized and keep track of their tasks
- Makes organizing multiple campaigns easier
- Monitor workflow teams’ performances
An important feature of marketing calendar software is that the software should be accessible everywhere and on every device. Another core feature is that it should have a calendar design that is a simplified interface where the timeline containing tasks needed to be done in a certain period of time can be seen directly. It should have different views of the calendar available to be seen such as monthly calendar view, weekly agenda view, or kanban view. The software should be able to allow collaboration between team members in curating tasks and organizing them through task management.
The software should be able an internal communications system where team members can leave feedback and notes on the tasks. It should also have a categorizing and labeling tool where tasks are labeled and categorized to different campaigns and purposes to avoid confusion. The software should also be able to host and organize media files through the software’s cloud server back-up software or through third-party cloud services.
- Easy to access in many devices anywhere
- A simplified interface where the timeline can be seen
- Different calendar views
- Team collaboration in curating and organizing tasks
- Comment and feedback system
- Categories and labels
- Media file organizer through the cloud
Top 10 Marketing Calendar Software
Percolate empowers businesses to organize their marketing strategy with easy-to-use software that can help enhance their brand management. Founded in 2011, the company has 230 employees and earned a revenue of $40.0 million in 2018.
Coschedule provides organizational tools for marketers to manage their campaigns and other strategies in one centralized platform. Founded in 2013, the company has 66 employees and a revenue of $4.8 million in 2017.
Kapost’s marketing calendar software helps clients’ marketers align their marketing strategies in accordance with customer feedback to provide the best service for their customers. Owned by Upland Software, the company was founded in 2010 with 832 current employees and a revenue of $78.2 million in the fourth quarter of 2020.
Wrike’s project management tools help their clients feel more organized in their marketing campaigns that have marketing calendar features such as timeline view and customized workflows. Founded in 2006, the company has 700 employees and annual revenue of $142.4 million.
Curata helps clients fuel their content creation strategy with marketing tools and features that include a marketing calendar for an organized marketing campaign. Founded in 2007, the company has 22 employees and annual revenue of $6.5 million.
Crosscap offers their clients a centralized hub to manage their marketing and strengthen their brand with features such as a marketing calendar, artificial intelligence-powered content distribution, and promo planning. Founded in 2001, the company has 42 employees and annual revenue of $6.1 million.
Asana helps their clients’ marketing teams to track and organize their marketing campaigns tasks with their project management tools in one clean, easy interface software. Founded in 2008, the company has 900 employees and annual revenue of $227 million.
Monday.Com offers clients their robust software that allows clients to fully customize their workflow with multiple functions such as project management, marketing management, task management, and many others. Founded in 2012, the company has 621 employees and earned a revenue of $161.1 million in 2020.
Influitive can help marketers reach out to their customers at a meaningful level with organizational marketing tools. Founded in 2010, the company has 145 employees and a revenue of $33 million.
Founded in 2017, Promoprep wants its clients to bid farewell to unorganized documents and spreadsheets as their all-in-one software offers features that make clients’ marketing management more cohesive.
How is a digital marketing calendar better than a traditional calendar or bulletin board?
There are many limitations in creating tasks using traditional calendars especially when marketing teams are tackling several tasks at once. Marketing calendar software expands features where organizing tasks is much easier and more work-efficient. Developers of the software are going to continue developing the software to include new features in the future, which will turn marketing into a less hassle working environment as time goes on.
Is there a difference between marketing calendar software and product management software?
Both software has similar functions that product managers and marketers can use and even collaborate with each other using their preferred software. It should be noted that marketing involves promoting the product or service while product management involves building the product or service.
How much does marketing calendar software cost?
Many marketing calendar software is free to use and creating an account should be easy to create without paying. However, some software may offer more features with a price tag attached. Some software may also suggest enterprise-optimized features and interface for marketers which also comes with a price tag.
While marketing calendar software may be used for professionals, its highly effective organizational tools can also be used by everyone to keep track of their own tasks. The best part is everything is paperless and can be seen in the palm of your hand! Organizing has never been easier.
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