Holes, inefficiencies, and errors in your marketing operations can produce underwhelming results or, even worse, put your business at risk. Keep tabs on how much progress you and your team are making and know where your resources go to make informed decisions and employ effective change management processes using robust marketing cloud platform software.
10+ Best Marketing Cloud Platform Software
1. Adobe Marketing Cloud
2. Salesforce Marketing Cloud
3. Oracle Marketing Cloud
4. Nielsen Marketing Cloud
5. IBM Interactive Marketing Solution
6. FICO Analytic Cloud
7. HubSpot
8. Message Cloud
9. AgilOne
10. Marketo Engagement Marketing Platform
11. Teradata Marketing
What Is Marketing Cloud Platform Software?
Marketing cloud platform software is a digital solution designed to help marketing teams and business owners plan and deliver digital marketing strategies on the cloud. With this, end-users can use their digital devices and content on the internet to access digital tools for content curation and make changes in their digital resources.
Also, it has data analytics for tracking the behavior of prospects and existing customers to measure the success of your operations in varying channels. This software technology centralizes controls and allows you to track progress using an integrated network, which offers you convenience and enhances overall efficiency.
Benefits
This technology makes your marketing processes more streamlined. It has workflow automation tools that provide a much better alternative to doing things, especially when dealing with repetitive tasks that consume time and require plenty of manual intervention. Also, by making digital resources readily available online, you can save money from printing marketing flyers, posters, and handouts.
Features
Before you can enjoy the benefits of this modern solution, you will first need to overcome a challenge, and it is getting the right software for your needs out of all the impressive and high-performing marketing cloud solutions in the software market. Although paying more attention to essential aspects helps make your filtering and decision-making process more effective. That said, ensure to study the subscription plans they offer and whether or not they have capabilities for optimizing and customizing their functionalities. Looking into these features can also help:
- Predictive analytics
- Behavioral analytics
- Business instant messaging capabilities
- Content management functionalities
- Team collaboration features
- Lead management tools
- Marketing automation functionalities
- Channel management tools
- Campaign management tools
- Social media marketing capabilities
- Third-party applications integration
Top 10 Marketing Cloud Platform Software
1. IBM Interactive Marketing Solution
With IBM Interactive Marketing Solution, you can simplify the complexities involved in email marketing and campaign orchestration. IBM has 282,100 employees working for them and has 57 billion dollars in revenue.
2. Oracle Marketing Cloud
With this digital solution, you can streamline processes for overseeing lead qualification and segmentation. Oracle has 132,000 employees and has 41 billion dollars in revenue.
3. Salesforce Marketing Cloud
This content marketing solution has functionalities for brand tracking and SEO management. They have 73,541 people working for them and have 25 billion dollars in generated revenue.
4. Adobe Marketing Cloud
This marketing cloud software has A/B testing and engagement tracking capabilities. They have a generated revenue of 15 billion dollars and have 25,988 employees on their team.
5. Nielsen Marketing Cloud
With this marketing planning platform, you can use digital tools for spend management and media planning. They have a revenue of 6 billion dollars and have 43,000 people on their team.
6. FICO Analytic Cloud
FICO Analytic Cloud is a platform that provides users with customer engagement and account management features. They have 3,953 employees and have a revenue of 1 billion dollars.
7. HubSpot
HubSpot is a media marketing software with lead capture and conversion tracking functionalities. They have 883 million dollars in revenue and have employed 5,895 people.
8. Marketo Engagement Marketing Platform
Opportunity management and pipeline management tools are features you can use in this marketing platform. They have generated a revenue of 209 million dollars and have employed 700 people.
9. Message Cloud
Message Cloud is a business intelligence software with data analysis and mobile push notifications features. Its software company, SmartFocus, has 30.4 million dollars in generated revenue and has 210 employees on its team.
10. AgilOne
Functionalities for email marketing and behavior tracking are accessible in this customer data platform. They have 70 people working for them and have 11.90 million dollars in revenue.
FAQs
What is B2B marketing?
B2B marketing refers to promoting products and services targeting other businesses and organizations instead of individual customers like in B2C marketing. It involves delivering strategies and providing digital resources to inform and influence the buying decisions of leads and existing customers. This marketing strategy is a more complex process involving plenty of people, such as decision-makers.
What is CRM software?
CRM software functions to help businesses throughout the process of building relationships with prospects and nurturing the loyalty of existing clients. It gathers data across touchpoints and routes them on a centralized platform, making data accessible and digestible for the marketing and sales teams. This solution helps users improve the customer journey and achieve customer success.
What are essential tips for a successful digital marketing strategy?
With the growing number of people making social media accounts for personal or business purposes, having a social media marketing strategy is one way to increase your audience reach. Another tip is to leverage marketing analytics to determine pain points and take quick actions or responses to ensure quality customer experience and maintain a positive brand reputation.
Overcome the limitations of geographic location in your marketing processes and operate at a lower cost with the right digital solution to aid you in your digital transformation journey. Start experiencing the game-changing services the best marketing cloud platform software can offer you by clicking the download button on that software you are eyeing.
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