In this digital era where people spend most of their leisure time looking at computer or phone screens, ensure to get your message and marketing campaigns across with just a few clicks and generate the impact you want. Do not waste time and secure marketing platforms software to sail through your digital transformation as early as now.


10+ Best Marketing Platforms Software

1. HubSpot Marketing Hub

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Rating: 4.4/5

Price: $45/Month

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2. SharpSpring

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Rating: 4.5/5

Price: $449/Month

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3. Mailchimp All-in-One Marketing Platform

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Rating: 4.4/5

Price: Custom

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4. MoEngage

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Rating: 4.3/5

Price: $999/Month

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5. Emarsys

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Rating: 4.2/5

Price: Custom

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6. WebEngage

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Rating: 4.3/5

Price: $199/Month

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7. Act-On

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Rating: 4.1/5

Price: $900/Month

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8. SALESmanago

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Rating: 4.5/5

Price: Custom

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9. Optimove

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Rating: 4.2/5

Price: $4000

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10. Ometria

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Rating: 4.8/5

Price: $1,215/Month

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11. Force24

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Rating: 4.5/5

Price: $315/Month

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What Is Marketing Platforms Software?

Marketing platforms software refers to digital solutions that provide marketing teams with tools to simplify the process of shifting marketing strategies and efforts on digital platforms. With this technology, you can choose and customize your marketing approach and choose a specific audience you want your content to reach.

Also, it has data analytics capabilities for centralizing disparate data from varying sources and generating reports on engagement. Additionally, it allows end-users to utilize varying customer communications channels to send campaign messages and deliver customer outreach programs.

Benefits

Having better control over how you can proceed with your marketing activities throughout the process and your resource allocation is one benefit of digitizing marketing operations using this software solution. It also saves a considerable amount of time and lowers the operational cost while expanding the audience you can reach.

Features

You can find it a bit challenging to decide on your solution, especially with the software market being a page where you can find the most solutions put out by software companies. It offers you a variety of options, with each offering multiple subscription plans to cater to the needs of different types of buyers. If you do not know what to look for in marketing platform software and what aspects to check, your decision-making process will be anything but easy. The following are features you can consider in your selection process:

  • Campaign management tools
  • Live chat capabilities
  • Email management features
  • Behavioral analytics tools
  • Data visualization capabilities
  • Marketing content management tools
  • Engagement tracking capabilities
  • Digital asset management features
  • Lead management tools
  • Customer relationship management functionalities
  • Social media integration tools

Top 10 Marketing Platforms Software

1. HubSpot Marketing Hub

This digital marketing software has sales pipeline management and lead validation functionalities. They have 1 billion dollars in generated revenue and have 5,895 people on their team.

2. Mailchimp All-in-One Marketing Platform

With this marketing automation software, you can streamline processes for overseeing channel management and email distribution. They have 1,200 employees and have a revenue of 313 million dollars.

3. Emarsys

With Emarsys, you can simplify the complexities involved in subscriber management and list management. They have 820 employees and have 164.2 million dollars in revenue.

4. SALESmanago

SALESmanago is a customer data platform with predictive modeling and personalization capabilities. They have 69.9 million dollars in generated revenue and have 393 employees.

5. MoEngage

With this customer engagement software, you can use device targeting and retention tracking capabilities. They have a generated revenue of 62 million dollars and have 450 employees on their team.

6. Optimove

Functionalities for churn management and gamification are accessible in this customer engagement software. They have 329 people on their team and have a revenue of 54.3 million dollars.

7. Act-On

Act-on is a digital solution that provides end-users with A/B testing and lead qualification features. They have employed 170 people and have 35 million dollars in generated revenue.

8. SharpSpring

This all-in-one marketing software has conversion tracking and segmentation features. They have 168 people working for them and have 25.3 million dollars in revenue.

9. Ometria

Social marketing and segmentation tools are features you can use in this digital solution. They have generated a revenue of 22.9 million dollars and have employed 152 people.

10. WebEngage

WebEngage is a mobile marketing platform with email management and behavioral targeting features. They have 15.7 million dollars in generated revenue and have 204 employees working for them.

FAQs

What other marketing tools do you need?

You can use varying tools to employ your marketing strategies. With these solutions, you can access multiple messaging channels and incorporate different approaches to increase interaction and start customer relationships. Most businesses equip marketing tools such as content marketing tools, team collaboration solutions, video conferencing, email marketing, and display advertising.

Why is online marketing essential?

Marketing online using digital and mobile devices gives you better access to data and updates to progress on the go. It helps you take a data-driven and time-efficient approach to your planning strategy. This marketing approach equips you with the knowledge necessary to customize the content and personalize other factors that affect the engagement and feedback of more qualified leads.

What are tips for improving your digital marketing strategy?

One tip for maximizing the impact of your marketing strategy is building an attractive and easy-to-navigate landing page that provides customers with the information they want to see or helps them take the next step they desire. Also, utilize customer journey mapping tools to respond to issues and pain points in the process and determine their preferences and interests along the buyer journey for a more personalized customer experience to heighten customer satisfaction.

The internet is a massive place, and performing strategies blindly can ultimately get you lost and waste your resources. That said, ensure to be in the right place at the right time and reach leads that show interest and those that answer your call to action with the best marketing platforms software at your disposal.


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