The change to digital campaigns has ushered in a slew of new responsibilities for marketing, including social media management, digital advertising, influencer management, and consumer tracking. Because resources are scarce, the new positions and duties have added to marketers’ workload. As a result, managers must find ways to improve their efficiency to achieve the marketing function’s potential fully.
10+ Best Marketing Resource Management Software
3. Adobe Campaign
11. Widen Collective
What Is a Marketing Resource Management Software?
Marketers can use marketing resource management software to manage better their marketing assets, plan and budget for marketing campaigns. Marketing resource management software may assist in developing marketing plans, collect and share marketing assets, execute campaigns, and track marketing assets, making it an essential part of a company’s marketing operations strategy. This gives marketers a single unified framework for all marketing materials, ensuring branding and messaging consistency. Marketers can also use it to establish workflows and processes that will help them streamline their marketing operations. Marketing resource management software is frequently used in conjunction with other marketing software, such as marketing automation, email marketing, and marketing analytics, and is commonly connected with CRM software. Platforms for marketing resource management may also interface with digital asset management tools.
Let’s take a closer look at some significant MRM benefits to properly appreciate the potential of marketing resource management software.
- Empowers local Stakeholders
- Boosts marketing Return on Investment tracking
- Increases the consistency of your brand
- Help reduce bottlenecks in the manufacturing process
With so many alternatives, making a decision is never easy – and where should you begin when weighing your options? The first option you must make is whether to create the system from the ground up or go for a SaaS solution, in which the foundation is pre-programmed but still customizable. Typically, most businesses would choose MRM since it has reduced risk management and expenses and can be built and operational much faster. Here are some of its other features:
- Adaptability and scalability are two important factors to consider
- Access and shareability based on roles
- Comfortability for the user
- Features that are not included in the box
Top 10 Marketing Resource Management Software
Aprimo is a marketing automation software for enterprises that specializes in digital asset management and workflow engagement. With expected revenue of $25-100 million and at least 500 employees, they achieved an 83% rating.
Seismic creates a sales enablement platform for the banking and healthcare industries, including content management and marketing orchestration. The headquarters of Seismic is in San Diego, California. Seismic has $160 million in sales and 1,000 workers.
3. Adobe Campaign
Adobe Systems is a digital marketing and media solutions company that designs and develops software. Adobe employs 21,357 employees and makes $640.6K in sales per employee.
Frontify is a brand management software that allows users to create digital assets, brand rules, and UI patterns. The headquarters of Frontify is in St. Gallen, St. Gallen. Frontify’s revenue per employee is $25,000 and has secured $30.6 million in investment. They also have a rating of 84%.
Allocadia’s Marketing Performance Management software aids marketing teams in budgeting, planning, and calculating ROI. With a revenue range of $5.0-25 million and 250 people, they have a 75% approval rating.
LeanData is a revenue operations platform that provides lead management account matching, routing, and marketing attribution solutions. With a revenue of $5 million and 100-250 people, it has an approval rating of 81%.
IntelligenceBank is a marketing operations platform that assists companies with digital asset management, brand compliance, marketing campaigns, and reporting. They have a perfect approval rating and revenue of at least $5.0-25 million.
Monday.com is a project management software for enterprises that allows them to create and assign tasks, schedule workloads, inform coworkers, and share files. They have a $161 million annual revenue and 799 employees.
Wrike provides enterprises with project management tools. They earn $130 million in revenue and employ 1,000 people.
Bizible is a business-to-business marketing attribution and revenue planning platform that enables firms to track, manage, and forecast income generation. They generate $3 million in annual revenue and employ 122 people.
What marketing resources are available?
Budget, employees, supplies, computers, technologies, and even digital assets are examples of resources. As a result, the word “marketing resource” refers to all assets that the marketing function can use.
What are a company’s resources?
A resource is any factor required to achieve a goal or carry out an activity in the context of business and economics. In a nutshell, they are the elements that a company needs to operate. Employees, working space, equipment, and capital are all examples of resources.
What is the definition of a marketing action plan?
A marketing plan is a strategic route mapping that firms use to organize, implement, and track their marketing strategy over time. Marketing plans may feature distinct marketing strategies for each of the company’s marketing teams, but they all strive toward the same corporate objectives.
We hope you are now ready to employ these cutting-edge pieces of software to better your company’s marketing resource management strategy. Many of the systems listed above include a combination of MRM, digital asset management, and online proofing software so that you can integrate this phase in your creative process with critical brand management and consistency processes as well.
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