When you see a product endorsement post from a celebrity or an influencer, have you wondered how companies reach out to these key public individuals? And nope, it’s not by sending them a message on their social media platforms. Media and influencer targeting software helps companies reach out to key public figures in giving their brands coverage as they hold a lot of power thanks to their huge number of followers. Here are some of the best media and influencer targeting software available right now.
14+ Media and Influencer Targeting Software
1. Cision Communications Cloud
2. Meltwater
3. Muck Rack
4. Agility PR Solutions
5. Newswire
6. Help a Reporter Out
7. BuzzStream
8. Ninjaoutreach
9. Prowly
10. Nexis Newsdesk Media Monitoring
11. Prezly
12. Onclusive
13. PRgloo
14. BuzzSumo
15. Anewstip
What Is Media and Influencer Targeting Software?
Media and influencer targeting software is a PR software tool for companies to reach out to key figures in the media industry such as journalists, celebrities, social media influencers, vloggers in promoting their existing or upcoming products. Companies reach out to these key individuals for coverage of their products to increase the awareness of the company’s brands which might turn into increased sales.
Benefits
A huge benefit of using media and influencer targeting software is that it helps companies to increase brand awareness and further promotes their products and brands through influencers, content creators, and celebrities. These people have a huge number of followers on social media which could turn into potential customers in the near future thanks to the product endorsement posts. It’s also beneficial for brand management and personalization as working with these individuals can enrich both the brands of the company and the influencers involved. The software also allows building a beneficial, trusting partnership between the two parties which could generate great results in the long run.
- Increased brand awareness and promotion of products through influencers and content creators
- Influencers’ huge number of followers might turn into new, potential customers.
- Consistent brand management for both the influencer and the company
- Builds beneficial and fruitful partnerships between the influencers and the companies
Features
One of the important features of media and influencer targeting software is facilitating a search engine and navigation system for companies to look for influencers, content creators, and celebrities that are potential candidates for endorsers of an upcoming or pre-existing product. The data on these individuals should include their important details such as the number of followers they have on all social media platforms, contact details, etc. The software should also able to have an integrated chat messenger tool to reach out to them directly for press releases and other promotional matters. It should also provide relationship management tools to maintain an effective partnership between the company and the influencers. The software should also provide detailed data analytics that provides useful metrics to determine if the endorsement does increase sales engagement.
- Search engine and navigation index
- Influencer and content creator profiles
- Integrated messaging system
- Partner relationship management tools
- Data analytics
Top 10 Media and influencer Targeting Software
1. Nexis Newsdesk Media Monitoring
Nexis Newsdesk Media Monitoring provides a helpful media monitoring software that helps businesses analyze data reach and determine the suitable influencers and content creators to promote their products using the data provided. The company has 11,449 employees and earns annual revenue of $1.6 billion.
2. Meltwater
Meltwater allows companies to monitor their reach and create impactful results with their features such as social listening, social influencer management, social media engagement, etc. The company has 2,152 employees and earns annual revenue of $312 million.
3. Muck Rack
Muck Rack empowers companies to level up their public relations game with PR software that creates new standards of media monitoring with its easy search navigation system. The company has 114 employees and earns annual revenue of $26.7 million.
4. Agility PR Solutions
Agility PR Solutions streamlines their client’s media relations that allow them to monitor the way they are covered in the media and key individuals such as influencers. The company has 148 employees and earns annual revenue of $21.5 million.
5. Prowly
Prowly makes media relations strategy much easier by helping clients find relevant media contacts such as influencers pitching endorsements which the software ensures that the companies’ PR work is highly effective. The company has 34 employees and earns annual revenue of $8 million.
6. PRgloo
PRgloo provides a robust and complete media relations software that allows clients to easily analyze their reach with features such as a content creation hub, media contacts and marketing calendar that gurantees highly effective results. The company has 30 employees and earns annual revenue of $7 million.
7. Ninjaoutreach
Ninjaoutreach helps companies find and reach out to popular influencers and content creators on Instagram and YouTube with their search engine system and profile data. The company has 17 employees and earns annual revenue of $4.3 million
8. BuzzStream
BuzzStream empowers companies with effective CRM software that helps companies strengthen their workflow management and customer communications no matter the size of the company. The company has 11 employees and earns annual revenue of $1.6 million.
9. BuzzSumo
BuzzSumo helps companies with their content insights software that helps companies well-informed of the trending current public figures that may be suitable endorsers for the company. The company has 11 employees and earns annual revenue of $1.6 million.
10. Anewstip
Anewstip’s straightforward search engine interface allows companies to easily reach out to influencers and content creators for promotions.
FAQs
What is the relationship between social media marketing and media and influencer targeting software?
Influencers and content creators would always endorse a brand or a product through social media which is very useful for social media marketing. Media and influencer targeting software really go hand-in-hand as they do serve similar features and functionalities. With social media marketing, the campaign is done through social media thanks to the data provided and analyzed using media and influencer targeting software.
How much do companies need to pay influencers and content creators for endorsing products through media and influencer targeting software?
It’s always important to pay product endorsers as they are paid to promote by the company, which is similar to purchasing an advertisement spot. Some media and influencer targeting software may have a feature where companies can easily pay the influencers and content creators.
How much does media and influencer targeting software cost?
Pricing for media and influencer targeting software can range from free to $15 per month or more with customizable pricing available in many software. The pricing can vary depending on the features available as some software incorporate other features from media monitoring, analytical data, and sales engagement software.
Collaborating with influencers and content creators is essential to marketing in the age of social media. By using media and influencer targeting software, companies can fully immerse themselves in the growing expansion of pop culture that can hugely benefit the company in terms of sales and brand awareness.
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