As more and more people with varying demographic characteristics use their mobile phones for entertainment, education, and or business purposes, it goes without saying that mobile users download millions of mobile applications day by day. That said, understand and analyze what captures the attention of customers and prospects and what leads them to your applications to gain better insights into customer engagement. Start leveraging data to personalize your marketing strategies with extensive mobile attribution software to aid you.
12+ Mobile Attribution Software
1. AppsFlyer
2. Branch
3. Adjust
4. Singular
5. kochava
6. Upland Localytics
7. App Annie
8. Oplytic
9. TapStream
10. CAKE
11.Mixpanel
12. Firebase Crashlytics
13. Adbrix
What Is Mobile Attribution Software?
Mobile attribution software is a digital solution designed to help mobile marketers track and analyze customer journeys more efficiently. It provides you with data regarding customer behavior and engagement from the discovery of your app and after installing it. With this software, you can track and analyze data analytics and measure metrics across multiple platforms and channels you are currently using efficiently.
Also, this software gives more accurate data by letting you know what specific display advertising or campaign motivated customers to perform particular actions. In addition, most software under this category integrates with other digital tools used by marketing and sales teams to amplify marketing efforts.
Benefits
Using this technology will allow you to make wiser and data-driven decisions. Also, it improves your marketing resource management practices and provides you with cost-efficient methods that will help you garner optimal results. In addition, it has workflow automation capabilities that allow you to design and customize workflows to streamline repetitive tasks. That said, it reduces workload and improves the productivity of your team.
Features
The software market provides a lengthy list of promising and competitive mobile attribution software to keep up with the growing and varying demand for mobile attribution platforms. Singling the most suited one for you entails analyzing the current gaps in your operations and studying current trends. Also, there are several factors you need to take into account in filtering your options, such as the business size they fit, the digital devices they support, and the pricing structures they offer. The following are features that can help you with your mobile attribution practices the most:
- Data visualization tools
- Fraud detection capabilities
- User-friendly interface
- Customer journey mapping functionalities
- Mobile attribution tracking features
- Powerful reporting tools
- CRM software integration
- Analytics platform and dashboard
- Third-party applications integration
Top 10 Mobile Attribution Software
1. Upland Localytics
Upland Localytics is a geofencing software with tools for omnichannel engagement and intelligent personalization. They have 222 million dollars in revenue and have 832 employees.
2. AppsFlyer
This attribution platform has contextual targeting and retention tracking tools. They have 150.1 million dollars in generated revenue and have 1,075 employees in their team.
3. Adjust
With this mobile analytics software, you can simplify the processes of IP address monitoring and in-app event tracking. They have 539 employees working for them and have 132.5 million dollars in generated revenue.
4. App Annie
App Annie provides its users with usage tracking and channel management functionalities. They have employed 400 people and have 75 million dollars in generated revenue.
5. Branch
This cross-platform attribution solution has features for social media monitoring and keyword tracking. They have 457 employees and have a generated revenue of 58.9 million dollars.
6. Kochava
When you use this software, you can access features for location-based marketing and engagement tracking. They have a generated revenue of 39 million dollars and have 156 people working for them.
7. CAKE
Referral tracking and source tracking tools are examples of features in this performance marketing software. They have generated a revenue of 24 million dollars and have employed 50 people.
8. Singular
With this marketing analytics solution, you can use funnel analysis and uninstall tracking capabilities. They have 114 people in their team and have a generated revenue of 21 million dollars.
9. Tapstream
Functionalities for real-time reporting and A/B testing are accessible in this digital solution. They have 16 people working for them and have 7.4 million dollars in revenue.
10. Oplytic
Oplytic is an affiliate software with multi-level marketing and commission software capabilities. They have 25 employees working for them and have a revenue of 5 million dollars.
FAQs
What is attribution tracking, and what does it involve?
Attribution tracking is the process of determining the effectiveness of your marketing tactics across varying channels. It determines which specific strategy has the most impact in turning prospects into customers and in retaining them. Also, this practice involves undertaking customer journey mapping and tracking analytics to gain more information into customer interaction.
Why is mobile attribution essential?
Mobile attribution will help you determine which network leads to the most installs. Also, with it, you can ensure that your ad spending leads to more successful conversion. You can also boost your ROI and improve the personalization of your retargeting efforts. In addition, mobile attribution allows you to source and track users in real-time.
What is an MMP?
An MMP (Mobile Measurement Partner) refers to a company that helps application publishers measure, track, and organize marketing analytics to assess the performance of marketing campaigns. It measures user behaviors such as registration, app open, purchases, click-throughs. MMPs function to find out where customers are coming from and undertake tag management for mobile apps.
Considering that most people turn to mobile apps to streamline daily activities and spend their leisure time, ensure to bring them to yours by employing the most efficient and compelling marketing strategy at the right network with the perfect timing. Do all of that and more by getting and using the best mobile attribution software for you.
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