Marketers are quick to see the possibilities that new consumer-facing products, resources, and technology bring. However, they believe that whatever product they are marketing at the time is always the correct product. Therefore they are constantly seeking ways to connect it to the right consumer, in the right place, and at the right moment.


12+ Mobile Marketing Software

1. AppsFlyer

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Rating: 5/5

Price: $0.05/Month

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2. Insider

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Rating: 5/5

Price: Custom

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3. Outgrow

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Rating: 5/5

Price: $14/Month

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4. BirdEye

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Rating: 4.8/5

Price: $299/Month

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5. Braze

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Rating: 4.6/5

Price: Custom

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6. CleverTap

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Rating: 4.7/5

Price: $200/Month

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7. MoEngage

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Rating: 5/5

Price: $999/Month

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8. Listrak

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Rating: 4.7/5

Price: $25/Month

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9. Branch

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Rating: 5/5

Price: 459/Month

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10. Marketo

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Rating: 4.2/5

Price: $895/Month

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11. Iterable

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Rating: 4.7/5

Price: $500/Month

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12. Leanplum

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Rating: 4.7/5

Price: Custom

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13. Airship

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Rating: 5/5

Price: $99/Month

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What Is a Mobile Marketing Software?

Mobile marketing is a type of marketing software in which companies and brands utilize several strategies to advertise their company, brand, product, or service to mobile consumers. Mobile marketing was limited to MMS and SMS marketing in the early days of mobile devices. However, as technology advances and the availability and use of mobile phones expands, this has expanded to include email, mobile websites, voice calls, and, more recently, mobile apps, social networking, and chat apps. We’ve also moved away from using phones with a limited set of functions and smartphones, capable of more with each upgrade, and are now complemented by tablet devices and smartwatches.

Benefits

The relevance of mobile marketing for firms to contact their consumers and potential customers is essential nowadays. However, because everyone is into their phones, marketing techniques must find a way to reach out to them there. The following are some of its benefits:

  • Mobile marketing reaches a larger audience
  • Results show immediately
  • It’s Simple to Use
  • Marketing via direct mail

Features

Mobile marketing is a cutting-edge marketing technique that provides businesses with many new options to reach clients via the one thing they never leave home without their technology. Whether your marketing campaign is focused on presenting a special offer, or recruiting new members, mobile marketing strategies are the most effective approach to reach the masses and elicit a response. The following are some features of mobile marketing:

  • Subscribers have complete control over whether or not they get marketing messages from you.
  • Through mobile marketing software interfaces that allow you to pick and select who you send your ads to, you may market directly to your target demographic.
  • Mobile marketing software keeps track of your deliveries, answers, and conversion rates to see how successful your advertising is.

Top 10 Mobile Marketing Software

1. AppsFlyer

AppsFlyer is a mobile marketing analytics platform connecting and measuring audience engagement and ROI for app developers and brands. They have 850 employees and a revenue of $130 million.

2. Insider

Insider is an AI-powered growth management software for the travel and retail industries that focuses on customer retention and content customization. They make $587 million in revenue and employ 447 people.

3. Outgrow

Outgrow is a crowdfunding marketplace where you can find the most innovative and creative products that have been crowdfunded. They have a $5 million income and employ 28 people.

4. BirdEye

Birdeye is a customer experience platform that helps businesses with reputation management, review management, and competitor analytics. They have a $73 million revenue and 350 employees.

5. Braze

Braze creates a customer engagement platform that uses customer profiling, A/B testing, and data analytics to help consumer-facing marketers personalize and optimize multi-channel messaging. They have a $248 million revenue and 700 employees.

6. CleverTap

CleverTap is a mobile engagement that helps developers with segmentation, push notifications, and marketing resources. They generate $38 million in revenue and employ 170 people.

7. MoEngage

MoEngage is an AI-powered omnichannel marketing platform that uses emails, push notifications, and other technologies to increase customer interaction on websites and mobile apps. They have a $41 million revenue and 250 employees.

8. Listrak

Listrak creates a web-based platform for email marketing, email campaign, API connectivity, list management, and reporting. They have a $60 million revenue and 300 staff.

9. Branch

Branch is an employer payments platform established in Minnesota that provides workforce management, attendance tracking, and employee engagement tools. They have a $63 million revenue and 300 employees.

10.Marketo

Marketo is a cloud-based marketing automation technology that helps businesses track and analyze their customers’ online behavior. They have a $209 million revenue and 700 employees.

FAQs

This isn’t something over which you have much control. The app would have to be famous for the marketplace to notice its usage trend.

How much does a mobile site cost on average?

It isn’t necessary to have a separate mobile version of your site; all required is to work well on mobile devices. As a result, please stay away from flash-based platforms because the iPhone and iPad do not support them.

What is the definition of a mobile marketing platform?

Marketing teams can use a mobile marketing platform to carry out their mobile marketing plan. This involves using mobile channels to market to new customers, engage existing users, and increase client retention.

Marketers may now discover an unprecedented amount about their customers’ actions, including how they use their mobile devices. As the number of people searching for information on their phones grows, marketers will leverage the following data to develop better, more exciting experiences. Therefore, ensure that a brand’s mobile marketing solution is used to its total capacity to improve customer service and provide a helpful customer journey.


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