The results of your campaign significantly affect the number of individuals belonging to your customer base and how willing your existing customers are to advocate your brand. That said, ensure each stage in your campaign process generates the impact you desire by going digital with robust online campaign management software.


10+ Best Online Campaign Management Software

1. Comarch

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Rating: 5/5

Price: $1000/Year

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2. AdRoll

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Rating: 5/5

Price: FREE

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3. Aurea Campaign Manager

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Rating: 4/5

Price: $189.95/Year

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4. SugarCRM

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Rating: 4.3/5

Price: $69/Month

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5. Really Simple Systems CRM

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Rating: 5/5

Price: FREE

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6. OpenText

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Rating: 4.7/5

Price: $42.53/Month

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7. Agile CRM

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Rating: 4/5

Price: $8.99/Month

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8. WorkWise ERP

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Rating: 4.7/5

Price: Custom

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9. Crowdskout

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Rating: 4.5/5

Price: $75/Month

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10. Centra Hub CRM

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Rating: 5/5

Price: $5.60/month

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11. Zoho Campaigns

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Rating: 5/5

Price: $5/Month

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What Is Online Campaign Management Software?

Online campaign management software helps marketing and sales teams digitize efforts for generating and customizing campaigns. It integrates the tools you need for composing and scheduling campaign messages across varying platforms and centralizes data under one roof, allowing you to improve control throughout your campaign management processes.

Also, it has team collaboration tools, allowing the people involved to coordinate better and exchange information effectively to communicate changes and updates more effectively. In addition, it has data analytics functionalities for tracking engagement and measuring the performance of marketing campaigns.

Benefits

Having this technology in your marketing toolkit allows you to optimize your processes. With the workflow automation capabilities it offers end-users, you can be more productive when dealing with taxing and time-consuming tasks and move to minimize manual intervention for monotonous activities. Using this platform to design and deliver your campaigns allows you to reduce costs and adjust to change better.

Features

In this digital era, more and more businesses and organizations shift their effort digitally to achieve their goals more efficiently. Although, achieving the results you desire requires getting the software that perfectly meets your demands and fills in the gaps in your operations and the needs of your team. The software market will display pages and pages of results for solutions belonging to this category. Some are stand-alone solutions focused on campaign management, while others offer an extensive list of services relevant to marketing. The following are essential features digital campaign management tools:

  • Content creation tool
  • Calendar and scheduling functionalities
  • Engagement tracking capabilities
  • Behavioral analytics
  • Lead management features
  • Channel management functionalities
  • Campaign personalization tools
  • Customizable templates
  • Content marketing capabilities
  • Internal communication features

Top 10 Online Campaign Management Software

1. OpenText

With Open Text, you can simplify the complexities involved in data collection and survey management. They have 3 billion dollars in generated revenue and have 14,400 employees.

2. Comarch

This CRM solution has channel management tools and a contact database. They have 368 million dollars in generated revenue and have 6,670 people on their team.

3. SugarCRM

With this customer service solution, you can use digital tools for sales pipeline management and lead qualification. They have a revenue of 103.1 million dollars and have 580 employees working for them.

4. Aurea Campaign Manager

With this campaign management solution, you can streamline processes for managing drip campaigns and AB testing. They have 413 employees on their team and have 74.9 million dollars in revenue.

5. Agile CRM

Agile CRM is a campaign management software with lead capture and content management features. They have 177 employees and have 28.2 million dollars in generated revenue. 

6. AdRoll

This display advertising solution offers sales analytics and social media marketing tools. They have 176 people working for them and have a revenue of 26.5 million dollars.

7. WorkWise ERP

WorkWise ERP is a manufacturing solution with quality management and enterprise resource planning capabilities. They have 14 million dollars in generated revenue and have 85 people on their team.

8. Really Simple Systems CRM

Functionalities for generating client tracking and email marketing are accessible in this marketing platform. They have 21 employees and have a generated revenue of 7 million dollars.

9. Centra Hub CRM

Goal management and source tracking capabilities are features you can use in this sales force automation software. They have generated a revenue of 3.5 million dollars and have employed 24 people.

10. Crowdskout

Crowdskout is an advocacy software with social media management and forms management capabilities. They have employed eight people and have a revenue of 3 million dollars. 

FAQs

How does online campaign management help businesses?

Generating and employing campaigns online helps businesses modernize their marketing approach to maximize results. With this, you can integrate a data-driven approach to analyze behavior and trends to send targeted campaign content to the messaging channels preferred by prospects or existing customers. Also, online campaign management is a cost-effective method for improving brand awareness.

What is a social media campaign?

Social media campaign refers to establishing an online presence and building credibility through using one or more social networks through utilizing content marketing strategy and posting interactive and attractive images, videos, and infographics. Also, it involves hosting events and contests to make campaign activities more interesting to engage and motivate your audience.

What are the responsibilities of an advertising campaign manager?

One of the duties of an advertising campaign manager is communicating and conceptualizing plans with customers to generate specific objectives and discuss deadlines and budgets. They are also responsible for assembling and training their team and administering resource management. Overseeing campaign planning, execution, and monitoring stages throughout the advertising process is also part of the job description.

With the evolving demands in the market and the competition growing fiercer by day, ensure to keep up and adjust so you would not get left behind by embracing digital transformation into your campaign management processes. Be more innovative and agile by securing the best online campaign management software and get nothing less than the best results. 


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