Despite what many annoyed people believe in, outbound telemarketing remains one of the most reliable marketing tactics for marketers. Part of the reason is this is actually a great opportunity for marketers to learn about their customers. Even if the customer is not convinced by the purchase pitch, marketers are still able to know their customers that can convert leads to sales from other customers. Here are some of the best outbound telemarketing software available right now.
10+ Outbound Telemarketing Software
7. CallPro CRM
What Is Outbound Telemarketing Software?
Outbound telemarketing software is a marketing software designed to promote the company’s brands and products by directly calling the customer and convincing them to purchase or avail the product. The calls are usually done through an outbound call center service as the software provides them the call center tools to facilitate the telemarketing campaign.
One of the benefits of outbound telemarketing software is it helps marketers to generate leads as they get to know their customers and examine their needs and how they can help them. By learning their customers and their needs, they can be well-informed on how they can approach their future customers and fulfill their needs. Outbound telemarketing is also beneficial for marketers to execute their telemarketing campaigns through outsourcing call center agencies as marketers can focus on other aspects of marketing.
As mentioned, outbound telemarketing software helps marketers generate leads which is one of the essential features of the software. The software should be able to document every lead that was generated through lead management. As the process also involves collecting customer data, the software should be able to dissect the data and segment them through data segmentation where the relevant data is sorted by their appropriate category. The software should also facilitate internal communications and appointment scheduling tools for marketing and sales teams to gather in meetings. It should also have market research tools as marketers can examine the common trends and keywords from their customers.
- Lead generation
- Lead management
- Data segmentation
- Appointment scheduling tools
- Internal communications tools
- Market research tools
Top 9 Job Scheduling Software
CallTools provides the fastest growing call center software with highly-trusted tools that marketers use for telemarketing. CallTools has 16 employees and earns annual revenue of $5.2 million.
Five9 uses the power of the cloud to help marketers unlock market intelligence with detailed insights analytics platform. Five9 has 1,210 employees and earned $138 million in revenue as of the first quarter of 2021.
Vocalcom provides an omnichannel cloud contact center software that to marketers to help them reach customers through various ways including outbound telemarketing. Vocalcom has 222 employees and earns annual revenue of $32.2 million.
Phoneburner helps marketers to generate leads fast by providing the tools they need to maximize their interactions with customers that can convert them into customers. Phoneburner has 43 employees and annual revenue of $14 million.
Ytel empowers marketers with their enterprise-level customer engagement platform tools that help them engage with their customers. Ytel has 67 employees and earns annual revenue of $9.7 million.
Vanillasoft helps marketers with sales engagement tools that can help them secure customers easily. Vanillasoft has 84 employees and earns annual revenue of $9.3 million.
Bitrix24 helps small businesses with social enterprise software that helps them to manage automation operations in their workforce. Bitrix24 makes has 55 employees and earns annual revenue of $8 million.
VICIdial’s contact center software’s unique feature is that its open-source, meaning that companies that elevate the software that can help them reach customers easily with customized plug-in tools available. VICidal has 16 employees and earns annual revenue of $5.2 million.
9. CallPro CRM
CallPro CRM is perfectly suited for outbound telemarketers, making this the perfect software for marketers from smaller companies. CallPro CRM has 7 employees and earns annual revenue of $1 million.
What is the difference between outbound telemarketing vs. inbound telemarketing?
Outbound telemarketing focuses on marketers gaining new, potential customers who have yet to show interest in the company, its products, and its service. In contrast, inbound telemarketing focuses on marketers taking calls from customers who have already purchased or availed of the product or service.
How effective is outbound telemarketing?
Outbound telemarketing remains one of the best marketing techniques to increase sales engagement and revenue. According to Maxicus, nearly 60% of marketers in Fortune 500 companies say that telemarketing is effective in acquiring leads and fostering customer outreach
How much does outbound telemarketing software cost?
Pricing for outbound telemarketing can range from $10 per month to $5,500 per month. The pricing depends on the features available and the type of businesses they target in mind. It should also be noted that some outbound telemarketing software may contain other marketing software tools. Smaller companies can benefit from using low-cost outbound telemarketing software while larger companies can benefit from using high-cost food.
While customers may most likely hang up the phone, outbound telemarketing continues to be one of the effective ways of promoting the companies’ brands and products. Working with a great outbound telemarketing can help marketers reach their full potential and will help benefit their companies with leads converting to loyal customers.
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