The last thing companies should do is to treat customers as merely “customers”. While it’s a necessary way to promote their products through advertising, customers may felt resentment for being advertised to. Marketers should try to find ways to promote their products in a way that may actually hold relevance to their daily lives. Thankfully, personalization software has the tools that marketers need to humanize the marketing approach.
16+ Personalization Software
1. Insider
2. Omnisend
3. Duda
4. dotdigital Engagement Cloud
5. MoEngage
6. WebEngage
7. Moosend
8. Act-On
9. Sailthru
10. Appcues
11. Outgrow
12. Acquia
13. SALESmanago
14. AB Tasty
15. Iterable
16. Instapage
17. Autopilot
What Is Personalization Software?
Personalization software is a marketing software tool that marketers use to cater to their target audience with tailored material that is relevant to them while promoting the brand. Such tailored content can consist of newsletters, blogs or emails, and other tailored material that can benefit both the customer and the company.
Benefits
A huge benefit of personalization software that it strengthens the relationship between the company and the customers. Customers may find this tailored content relevant to them while brands can use this opportunity to promote themselves. In turn, it increases engagement in the brands’ official channels. It also strengthens the company’s brand management strategy as they find ways to reach their customers’ needs while also maintaining their brand. This also creates loyal customers who may appreciate companies having catered content delivered to them instead of blatantly advertising content that they might not be interested in otherwise.
- Strengthens relationships between the company and customers
- Customers may find personalized branded content relevant to them
- Increases engagement in brands’ official channels
- Strengthens brand management strategy
- Creates loyal customers
Features
One of the core features of personalization software is that it has tools where personalized content can be created, such as a textbox and media upload as being prime examples. Another core feature is that it should have a dashboard where market analytics, social media analytics and sales engagement data can be seen as this is where marketers can create their content based on the data they have. The software should also have the tools to create a database of user profiles through demographic segmentation where different personalized content will be delivered to different types of audiences.
- Tools to create personalized content
- Visual data analysis dashboard
- User profile database
Top 10 Personalization Software
1. Autopilot
Autopilot offers clients tools to make their personalized emails attractive to their subscribers that translates to increased leads and sales. Founded in 2012, the company has 44 employees.
2. Duda
Duda gives users and business clients tools to build the ideal website they want to build that fits perfectly to their brand personalization. Founded in 2009, the company has 136 employees and earns annual revenue of $32.8 million.
3. Insider
Insider empowers their clients to strengthen their brand personalization strategy with tools that allow them to promote their branded content in several channels, all done in one centralized software. Founded in 2012, the company has 752 employees and a revenue of $60.5 million in 2020.
4. Omnisend
Omnisend provides their clients with tools to reach out to their customers that emphasize brand personalization in a quick, easy-to-use software. Founded in 2014, the company has 81 employees and earned a revenue of $19.1M million in 2020.
5. WebEngage
WebEngage provides robust tools to help companies reach their full potential in engaging users in several channels. Founded in 2010, the company has 154 employees and a revenue of $5.1 million in 2020.
6. Sailthru
Salithru lets their clients connect with their customers through personalization tools that can reach customers in a range of channels from email to social media. Founded in 2008, the company has 200 employees and annual revenue of $44.3 million.
7. Appcues
Appcues helps brands adapt to what their customers need through tools such as content writing, content targeting, and marketing analytics data. Founded in 2013, the company has 58 employees and annual revenue of $15.1 million.
8. AB Tasty
AB Tasty provides their clients with extensive tools for brand personalization, from building their own apps and websites through website builder software to artificial intelligence-backed data demographic segmentation features to reach out to their customers. Founded in 2009, the company has 239 employees and annual revenue of $37 million.
9. Iterable
Iterable wants their clients to get up to date with their marketing strategy with market automation and customer communication tools that seamlessly work together. Founded in 2013, the company has 438 employees and earns annual revenue of $61.8 million.
10. Outgrow
Outgrow provides their clients with interactive tools optimized for marketing to reach out to their customers that is quick, simple, and fun to use. Founded in 2016, the company earns annual revenue of $11.5 million.
FAQ
What is inbound marketing and how is it relevant to personalized software?
Inbound marketing is a marketing strategy where marketers create tailored content for their target audience while promoting their products. It’s the opposite version of outbound marketing where it tackles direct advertising which public reception has been mixed. Inbound marketing provides useful information that the target audience may apply to their daily lives, which marketers can take advantage of by promoting their products through this method. Personalized software is essentially an inbound marketing tool as it facilitates the tools that marketers need to create and deliver tailored content.
Is content writing part of creating tailored content under personalized software?
Content writing is part of the process of creating tailored content as it focuses on writing content such as blogs with a specific target audience in mind, which personalized software can facilitate.
How much does personalization software cost?
Prices can vary and can possibly reach $1,250 per month or more. Prices depend on the features available and specialists working on the software. Some software may be priced higher as they have added features that tackle other aspects of marketing other than personalization software.
Personalized content helps establish a more humanized connection between companies and customers. Content created through personalization software is not only useful for the customers but may also lure customers to buy the brand’s products. And generally, they are fun, entertaining, and informative to read!
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