PR teams need to analyze whether their PR strategies are effective in translating into good PR to the public. With the PR analytics software, they can see how their strategies are being performed and find gaps that allow them to improve in their future PR strategies. Here are some of the best PR analytics software available right now.
28+ PR Analytics Software
2. Cision Communications Cloud
4. Cision PR Newswire
6. Muck Rack
7. Critical Mention
8. Agility PR Solutions
10. Business Wire
12. Signal AI
14. Nexis Newsdesk Media Monitoring
18. Zignal Labs
20. Burrelles MYNEWSDASH
28. News Exposure
What Is PR Analytics Software?
PR analytics software is a specific kind of PR software where companies use analytics software capabilities to verify the effectiveness of their public relations strategies. This public relations analytics software provides companies insights on how effective their PR strategies are and whether they leave a positive or negative impact on their business brand.
PR analytics software helps businesses by providing insights into the effectiveness of their PR campaigns as well as the impacts these campaigns have on their business as well as into the public’s perception of the company. Through the analytics insights provided by the PR analytics tools, the software can help guide PR teams in making future decisions. Google Analytics for PR software also stresses the need for public relations when businesses need to communicate with their customers through various situations such as marketing and company crises.
PR analytics software should allow companies to track their PR campaigns in a streamlined setting where management is centralized. The PR data analytics software should also be able to provide data analytics tools to help companies analyze the effectiveness of their public relations strategies based on customer engagement. The public relations data analytics software should also be able to generate detailed reports on the PR analytics metrics that include data trends and comparing previous PR strategies.
- Track PR campaigns
- Data analytics capabilities
- Provide detailed reports on PR data
Top 10 PR Analytics Software
Mynewsdesk helps PR teams to send press releases with artificial intelligence software capabilities that help them distribute their press releases to journalists in a single click. Mynewsdesk has 208 employees and earns annual revenue of $48.7 million.
Meltwater’s media monitoring software helps PR teams analyze how their strategies are being discussed. Meltwater has 2,152 employees and earns annual revenue of $312 million.
3. Muck Rack
Muck Rack helps PR teams analyze and measure the success of their public relations that is easy for PR teams to find. Muck Rack has 144 employees and earns annual revenue of $33.7 million.
4. Signal AI
Signal AI uses artificial intelligence software capabilities to measure the effectiveness of its PR strategies. Signal AI has 173 employees and earns annual revenue of $25.1 million.
5. Agility PR Solutions
Agility PR Solutions streamlines media relations strategies for PR teams that enable them to monitor how their coverage in the media. Agility PR Solutions has 148 employees and earns annual revenue of $21.5 million.
6. Critical Mention
Critical Mention helps PR teams to track and measure their PR success so they can learn how to improve in future strategies. Critical Mention has 91 employees and earns annual revenue of $13.2 million.
TVEyes helps PR teams to find news clippings to see how much their companies are covered in the news. TVEyes has 41 employees and earns annual revenue of $8.3 million.
8. News Exposure
News Exposure provides a media monitoring software with compressive PR analytics insights. News Exposure has 25 employees and earns annual revenue of $5.1 million.
Propel helps PR teams measure their success with its PR analytics software capabilities. Propel has around 25 employees and earns a revenue of around $5 million.
Coveragebook.Com helps PR teams to compile the mention of their companies and brands by the media in a beautiful interface with portfolio-like making tools. Coveragebook.Com has 9 employees and earns annual revenue of $2.1 million.
What other software is used in conjunction with PR analytics software?
PR analytics software is usually used in conjunction with other public relations software such as media monitoring software, press release distribution software, audience targeting software, and many more.
Does PR analytics software exist as a standalone product or a feature of another software?
PR analytics software is usually a feature of another PR software, although a standalone product of the software is available. PR teams usually favor PR software that has PR analytics software capabilities since it analyzes the impact and effectiveness of various aspects of their PR strategy.
How much PR analytics software cost?
Pricing for PR analytics software is usually customized, with each software offering different subscription tiers that offer more features as the prices increase. Pricing for PR analytics software varies depending on the features available and the intended target companies. Small companies may benefit from low-cost PR analytics software while large companies may benefit from high-cost software.
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