Study and pay attention to the essentials and rank leads based on aspects that will play a crucial part in converting them into buying loyal customers with the right lead scoring tool at hand. Take it a step further and leverage past data and make accurate predictions with robust predictive lead scoring software at hand.


15+ Predictive Lead Scoring Software

1. HubSpot

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Rating: 5/5

Price: $45/month

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2. Salesforce Sales Cloud

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Rating: 4.8/5

Price: FREE

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3. Zoho CRM

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Rating: 4.8/5

Price: FREE

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4. HubSpot CRM

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Rating: 5/5

Price: $45/month

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5. Monday.Com

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Rating: 4.7/5

Price: FREE

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6. Airtable

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Rating: 5/5

Price: FREE

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7. Keap

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Rating: 4.3/5

Price: $79/month

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8. Marketing 360

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Rating: 5/5

Price: Custom

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9. SharpSpring

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Rating: 4.8/5

Price: $399/month

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10. Tripleseat

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Rating: 4.7/5

Price: Custom

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11. Bitrix24

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Rating: 5/5

Price: FREE

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12. Odoo

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Rating: 5/5

Price: Custom

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13. SugarCRM

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Rating: 4.8/5

Price: $1,000/month

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14. Outreach

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Rating: 5/5

Price: Custom

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15. Iris Works

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Rating: 4.9/5

Price: Custom

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16. Lusha

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Rating: 5/5

Price: FREE

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What Is Predictive Lead Scoring Software?

Predictive lead scoring software is a digital solution that uses advanced functionalities such as machine learning to go through big data sets from varying platforms to calculate and assign scores to leads. It gathers data analytics and processes historical data, helping users gain better insights into developing and anchoring their lead conversion methods. Also, it measures engagement with the marketing platforms currently in use and with digital assets.

This predictive modeling tool allows you to customize your criteria when assigning figures to targeted leads. In addition, you can integrate this lead scoring platform with CRM software and other software technology for lead management. 

Benefits

The workflow automation capabilities you can access through this technology will heighten your productivity over your processes and improve results. Also, you can use this tool as a powerful data source to personalize the experience throughout each of the stages of the lead lifecycle to build and nurture customer relationships. 

Features

Leaving out the apparent item, the interface design, on the checklist of aspects to consider when choosing the software of your choice on the results in the software market, there are still plenty of things to check out. The modern solution you decide on will impact the success of your lead scoring strategy. That said, ensure to study the trends in this category enough and not miss the essential factors. These features belong on the list of elements to consider:

  • Artificial intelligence capabilities
  • Lead intelligence tools
  • Predictive data analytics
  • Linked marketing automation functionalities
  • Powerful reporting tools
  • Configurable ranking criteria
  • Data import and export tools
  • Data visualization functionalities
  • Third-party applications integration

Top 10 Predictive Lead Scoring Software

1. Salesforce Sales Cloud

This CRM solution presents functionalities for lead capture and opportunity management. They have 56,606 employees and have a revenue of 21.25 billion dollars. 

2. HubSpot

This lead management solution has interaction tracking and contact management tools. They have 883 million dollars in revenue and have 3,387 people working for them. 

3. Zoho CRM

With this platform, you can simplify website visitor tracking and communications management tasks. They have more than 10,000 people in their team and have a revenue of 500 million dollars. 

4. Monday.com

With Monday.com, you can streamline campaign tracking and lead generation. They have 799 employees in their team and have 301 million dollars in revenue.

5. Keap

Keap is a marketing platform with capabilities for lead nurturing and relationship tracking. They have 360 employees and have a generated revenue of 75 million dollars.

6. Airtable

Airtable is database software that has digital asset management and data migration features. They have 47.9 million dollars in generated revenue and have 645 people working for them.

7. SharpSping

Functionalities for marketing attribution and call tracking are accessible in this software. They have 270 employees working for them and have 38.9 million dollars in revenue. 

8. TripleSeat

Customer service analytics and lead distribution tools are features you can utilize in this lead management solution. They have generated a revenue of 21 million dollars and have employed 100 people.

9. Bitrix24

With this lead capture software, you can use process designing and benchmarking capabilities. They have a revenue of 8 million dollars and have employed 55 people.

10. Marketing 360

Marketing 360 is a solution for advertising agencies that provides users with digital tools for ROI tracking and business instant messaging. They have 7.5 million dollars in revenue and have 30 people working for them.

FAQs

How does AI improve your lead scoring strategy?

Incorporating artificial intelligence in your lead scoring strategy minimizes the need for human intervention to do the job. It means that you get to enjoy an increase in accuracy and efficiency. Also, it helps you determine and uncover relationships and dependencies when connecting data for more decisions centered on data. Also, using machine learning algorithms for predicting future lead behavior will help you anticipate and develop a targeted advertising approach.

Why is lead scoring essential when generating and converting leads?

Lead scoring helps you rank leads and determine who is most likely to convert into paying customers. That said, this practice determines the most optimal method to allocate your marketing resources to focus on high-value leads and identifies the best marketing channels to use to guarantee the outcomes you expect.

What are tips to remember for a successful lead management strategy?

One tip you should remember when managing leads is that data is king. Ensure to have the right digital tools and take the appropriate course of action in delivering your strategies throughout the customer journey. Also, ensure to record and analyze both implicit and explicit data to equip marketing and sales teams with the needed knowledge to encourage customers’ interest and take their intent further to influence their buying decision.

As the technology constantly develops and steps on to new heights, it continues to change how businesses strive to stand out in the competitive landscape in the industry. That said, go digital and automate your processes to work smarter with intelligent tools and agile methodologies using the best predictive lead scoring software for you. 


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