Introduction

The job of a public relations manager is difficult to say the least. PR managers pitch stories to the media, organize press conferences, create and maintain a favorable public image for their clients and employers, and so much more. If you are in public relations, make use of public relations software.


13+ Public Relations Software

1. Critical Mention

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Rating: 5/5

Price: Custom

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2. Brand24

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Rating: 5/5

Price: $49/month

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3. Newswire

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Rating: 4.7/5

Price: $199/month

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4. Cision

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Rating: 5/5

Price: Custom

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5. Meltwater

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Rating: 5/5

Price: Custom

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6. NinjaOutreach

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Rating: 4.6/5

Price: FREE

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7. Prezly

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Rating: 5/5

Price: $50/month

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8. PRgloo

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Rating: 5/5

Price: 3550.65/year

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9. NetBase

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Rating: 5/5

Price: Custom

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10. Nectarine

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Rating: 5/5

Price: Custom

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11. Airtime Pro

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Rating: 4.7/5

Price: $9.95/month

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12. PR Underground

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Rating: 5/5

Price: $99/month

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13. Outbrain

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Rating: 4.4/5

Price: Custom

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14. 24-7 Press Release

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Rating: 4.7/5

Price: Custom

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What Is Public Relations Software?

Public relations software is specifically designed to support public relations officers and managers with their day-to-day tasks. The software also allows users to monitor the media, receive access to online conversations concerning the brands and businesses they handle, and create effective campaigns. 

Benefits

One of the many benefits of public relations software is the increase of brand visibility. Through the software, public relations officers and managers are able to reach a wider audience for their clients and employers. More visibility leads to an increase in customer engagement, lead generation, sales, and revenue!

Features

Campaign management is quite common in  public relations, therefore campaign management software is a feature typically provided by public relations software. Creating a good strategy in order to acquire a larger audience is no simple task, but with campaign management software, PR teams and managers can get more customers with ease.

Top 10 Products

1. Critical Mention

Critical Mention has the PR software you are searching for! Get media monitoring software and many other helpful tools from Critical Mention today.

Founded in 2002, Critical Mention has a company size of 51-200 employees and an estimated annual revenue of $13.2 million.

2. Brand24

Keep your brand in good light with the best PR software from Brand24. Brand24 has everything you need and more, from public relations CRM to social media analytics.

Brand24 has a company size of 51-200 employees and a revenue of $9 million.

3. Newswire

Newswire will help you elevate your business with its various specialties in PR software. If you need PR management software for your brand, go to Newswire today. 

Newswire has a company size of 51-200 employees and a revenue of $10 million.

4. Cision

Cision PR software will benefit you greatly! Cision has the perfect public relations management software for public relations and marketing communications professionals. Boost brands and business with social media monitoring, relationship management, and data analytics software from Cision.

Cision has a company size of 1,001-5,000 employees and a revenue of $910 million.

5. Meltwater

Meltwater has more than just PR software tools. Meltwater also has artificial intelligence, social media monitoring, and social media marketing software, as well.

Meltwater has a company size of 1,001-5,000 employees and a revenue of $546 million.

6. NinjaOutreach

For free PR software, NinjaOutreach has got you covered. NinjaOutreach will provide you with PR analytics software and the best SEO tools around.

NinjaOutreach was founded in 2014, has a company size of 11-50 employees, and revenue of $3 million.

7. PRgloo

PRgloo has been providing high-quality public relations software since 2014.

PRgloo has a company size of 11-50 employees and an estimated annual revenue of $7 million.

8. NetBase

NetBase provides a wide range of public relations specialties, such as product innovation, campaign tracking software, and risk management software.

NetBase has a company size of 201-500 employees and an estimated annual revenue of $23.8 million.

9. PRUnderground

Make press release distribution exponentially easier with PRUnderground. You can trust PRUnderground to provide you with the public affairs software you are looking for.

PRUnderground has a company size of 2-10 employees and a revenue of $1 million.

10. Outbrain

Change the way you manage press releases with Outbrain. Outbrain will help you promote and distribute content, publish on the internet, market, and more.

Outbrain has a company size of 501-1,000 employees and a revenue of $767 million.

FAQs

What are the common features of public relations software?

Some common features of public relations software include press monitoring, email distribution, and contact list management. Other helpful tools are business intelligence tools and analytics, as well!

Who benefits from public relations software?

Businesses, companies, and public relations managers and teams all benefit from public relations software. The software has a significant impact on brands these days due to the fact that it has the ability to take care of routine, day-to-day tasks. It also changes the way PR functions are executed–in a good way! Public relations software helps people bring in the best results.

How much does public relations software cost?

Public relation software costs vary. There is software that has yearly subscriptions. Other software has monthly subscriptions that range from $10 to $200. However, for the most part, public relations software has custom-pricing. If you’re looking for a software that is easy on the pockets, there is also free software provided by NinjaOutreach.

Conclusion

Public relations software will forever change the way you perform your public relation duties. Make processes and operations more efficient, rack in more customers, and make more money effortlessly with the support of public relations software today.


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